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Adcare
No worries, go anywhere.
Advertising Agency:TBWA, Bangkok, Thailand
Executive Creative Director:Veradis Vinyarath, Prakit Kobkijwattana
Art Director:Wasawad Panichpairoj, Sasitorn Khamchoo
Copywriter:Vasinee Poungngern
Creative Group Head:Ditdanai Nopparat
Agency Producer:Werawat Rangruktham
Photographer:Anuchai Secharunputong, Nok Pipattungkul
Account:Kewalee Charoenjit
Print
McDonald’s
Advertising Agency:Leo Burnett Dubai, United Arab Emirates
Executive Creative Director:Andre Nassar
Creative Director:Rondon Fernandes
Art Director:Daniel Salles, Robison Mattei, Victor Toyofuku
Copywriter:Wayne Fernandes
Head Of Art:Bruno Bomediano
Print
Schweppes
Separating men from boys since 1783.
Separating women from girls since 1783.
Advertising Agency:Herezie, Paris, France
Executive Creative Director:Andrea Stillacci
Creative Directors:Mathieu Nevians, Olivier Henry
Art Director:Mathieu Nevians
Strategic Planning Director:Luc Wise
Account Director:Natalia Bondareva
Agency Art Buyer:Johanna Warlus
Agency Producer:Capucine Lhermitte
Photographer:NICOLAS GUERIN
Print
Volkswagen
Advertising Agency:Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director:Chris Gotz
Creative Director:Tseliso Rangaka, Prabashan Pather, Jacques Massardo
Copywriter:Neil White, Taryn Scher
Art Director:Ross Nieuwenhuizen, Martine Hazell
Film, Online
Honda
URL: http://automobiles.honda.com/hrvselfie/?from=hrvselfie.com
Advertising Agency:Rpa, Santa Monica, USA
Evp, Cco:Joe Baratelli
SVP ECD:Jason Sperling
Svp:Gary Paticoff
Chief Production Officer:Gary Paticoff
Associate Creative Director:Jeff St. Jean
Art Director:Craig Nelson
Copywriter:David Bassine
Digital Producer:Annie Hough
Vp:Mark Tripp
DirectorContent:Mark Tripp
Supervisor:Mike Dossett
Digital Content Strategy:Mike Dossett, Amanda Womack
Cordinator:Amanda Womack
Production Company:Bö’s House of Visual Arts
Director:Mark Tripp
Director Of Photography:Stephen Carmona
Producer:Tracy Chaplin
Production Designer:Mark Behn
Editorial:Butcher Editorial
Editor:Teddy Gersten
Assistant Editor:Leah Buter
Executive Producer:Rob Van
Post Producer:Alexa Atkin
Lead Flame Artist:Steven Williams
Online
Lowes
Advertising Agency:BBDO, New York, USA
Media
Volkswagen
Advertising Agency:AlmapBBDO, São Paulo, Brazil
CCO:Luiz Sanches
Ecd:Bruno Prosperi, Renato Simoes
Creative Director:Marcelo Nogueira, Benjamin Yung Jr, Pernil, André Gola
Copywriter:Leandro Marchiori
Art Director:Sascha Piltz
Account:Filipe Bartholomeu, Jose Lopes
Planning:Cintia Gonçalves, Sergio Katz, Marcus Freitas
Media:Flavio De Pauw, Brian Croty, Fabio Urbanas, Peterson Fernandes, Guilherme Moraes, Isabela Albero
Business Director:Rodrigo Andrade
Approval:Axel Schroeder, Leandro Ramiro
Outdoor, Print
Crocs
You know the iconic Crocs clog when you see one. It’s a colorful symbol for all of the fun in life. That fun is the focus of the fully integrated, global #FindYourFun campaign, a crusade to encourage people around the world to find the fun in everything they do. From out of home to digital, #FindYourFun champions the Crocs clog with fun-inspired imagery.
Advertising Agency:Mckinney, Durham, USA
Chief Creative Officer:Jonathan Cude
Ecd:Peter Nicholson
Copywriters:Cori Johnson, Zac Milner
Art Directors:Cody Pate, Chris Kim
Producer:Lauren March
Group Account Director:Kristen Mordini
Account Executive:Zach Kohn
Project Manager:Elias Kakomanolis
Head of Strategic Services:Yusuf Chuku
Account Planner:Mona Shams
Online
Refood
Perfectly good food is being every day condemned to be trashed. The Refood project/organisation aims to prevent this by redirecting this good food to the tables of thousands of perfectly good people in need. The success of the project is highly dependent on volunteers from both the food industry and local communities. In order to raise more volunteers we needed to increase the awareness about the project. We designed an online campaign that aimed to make people visualise what happens to good food when it’s not eaten, and at the same time, provide people the means to potentially revert the process. The project was never aired but since it took so much effort to make it to this final stage, I decided to showcase it.
Advertising Agency:Havas Worldwide, Lisbon, Portugal
Creative Director:Ricardo Silva, Rui Lourenco
Art Director & Visual Designer:Pedro Portugal
Copywriter:Pedro Portugal
Motion:Pedro Portugal
Case Study:Pedro Portugal
Print
Viking
Mow wherever you are.
Programmable robot iMow.
Advertising Agency:Altmann + Pacreau, Paris, France
Creative Director:Olivier Altmann
Copywriter:Simon Ohayon
Artistic Director:Joachim Lesne
Agency Management:Edouard Pacreau, Thomas Vigneron
Production:Christophe Huet – Asile Production
Media, Direct Marketing, PR, Mobile
Samsung
Recent research has proven that constant mental stimulation can delay the loss of memory with Alzheimer early stage. At that level, Alzheimer sufferers are confronted to unexpected future. To preserve their memory, they needs solutions in helping them to be continuously connected to their memories. In real time and directly to their phones, the Backup Memory provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person, as well as memories, photos or videos related to them. This is a non-medical therapy that continuously exposes the patient to the past and greatly improves the patient’s memory.
Advertising Agency:3SG BBDO, Tunis, Tunisia
Creative Director:Jean Louis Rerat
Associate Creative Director:Jean Louis Rerat
Art Director:Yassine Boughaba
Copywriter:Yassine Boughaba
Digital Consultant:Hamza Bouallegue
Developer:Mounir Ben Houria
Print
Amnesty International
Ignoring torture is to agree with it.
Advertising School:ESA Saint Luc Tournai, Belgium
Art Director:Florian Pottier
Copywriter:Florian Pottier
Outdoor, Print
Beijing Subway
Get there faster.
Advertising Agency:Grey, Beijing, China
Executive Creative Director:Alvin Lim
Creative Directors:Marx Zhu, He Jun
Art Directors:Marx Zhu, Yang Jianfeng
Copywriter:Alvin Lim
Creative Services Director:Kevin Bi
Traffic Manager:Jane Li
Managing Director:Oliver Xu
Account Manager:Afra Hou
Production House:Mulberry
Photographer:Matjaž Tan?i?
Retouchers:Hei Zi, Xu Yuanming
Print
Currys
Treat yourself this Easter.
Advertising Agency:AMV BBDO, London, United Kingdom
Executive Creative Directors:Adrian Rossi, Alex Grieve
Art Director:Dalatando Almeida
Copywriter:Mike Hughes
Photographer:David Gill
Model Maker:ben Miller
Retouching:Mark Deamer
Art Producer:Katie Callaghan
Promo, Direct Marketing, Design
Edel Books
Advertising Agency:Preuss und Preuss, Berlin, Germany
Creative Director:Michael Preuss
Art Directors:Claudio Braina, Felicitas Haas
Copywriters:Johannes Keil, Nicolas Blättry
Consultants:Franka Eberlein, Louisa Harter
Print
Pedigree
Add a friend you can trust. Adopt a dog.
Advertising Agency:CLM/BBDO, Paris, France
Art Director:Anthony Lietart
Copywriter:Sebastien Duhaud
Creative Director:Matthieu Elkaïm
Art Buyers:Marie Bottin, Sacha Pereira Da Silva
Photographer:Alex Murphy
Pr:Lauren Weber
Print
Peugeot
The right part doesn’t work in the wrong place
Advertising Agency:Y&R, São Paulo, Brazil
Chief Creative Officer:Rui Branquinho
Creative Director:Leandro Camara
Copywriter:Christian Fontana
Account Director:Alessandro Cardoni
Planner:Ana Kuroki
Illustrator:Studio Marco Cezar
Account:Beatriz Pedrosa
Print
Porsche
40 years 911 Turbo.
Advertising Agency:Kemper Kommunikation, Frankfurt, Germany
Executive Creative Director:Christoph Tratberger
Creative Director:Norman Henkel
Account Management:Melanie Gloeckner
Management Supervisor:Carsten Menge
Retouching:FLAVOR3D
Film
Volkswagen
Advertising Agency:DDB, Paris, France
Executive Creative Director:Alexandre Hervé
Copywriter:Constance Godard
Art Director:Raphael Ghisalberti
Advertiser Supervisor:Jean-Baptiste Gendrot, Vincent Fialon, Sébastien Daudier
Productioncompany:Carnibird
Producer:Juliette Desmarescaux
Director:Katia Lewkowicz
Firstborn, the New York digital agency that hasn’t appeared on this blog in some time despite consistently turning out work for clients like L’Oreal, Lancome, Redken, and PepsiCo, scored headlines a couple of months ago upon releasing the first full campaign for Audible, the books-you-don’t-read company.
Today, however, the agency — which has created campaigns for Fidelity, Sony, and its own tech team since being acquired by Dentsu back in 2011 — announced that founder and longtime CEO Michael Ferdman will step down and leave advertising altogether.
In exiting the industry after nearly two decades, Ferdman leaves his agency with Dan LaCivita, whom he promoted to president almost exactly five years ago today. LaCivita will be CEO effective immediately — and the new role won’t be much of a stretch for him as he has “both led day-to-day operations and provided strategic leadership” since the acquisition.
(Two years before the sale, he led our own Matt Van Hoven on a tour of his agency’s offices with the assistance of “a few drinks.”)
In running the shop, LaCivita will work closely with Joonyong Park, who Firstborn hired as CCO just after the acquisition in 2010.
This handoff has been in the works for more than four years. As Ferdman puts it:
“Our employees and our clients are all 100% comfortable with this transition as it comes as no surprise…I have been consciously taking a backseat for some time now.”
Alexandra Bruell of AdAge notes that Ferdman had no marketing experience whatsoever before launching Firstborn; he hired LaCivita when the latter was a young flash designer before expanding his creative team with the addition of Park, Dan Snyder (currently ECD), and others.
In recent years, however, the venture grew a bit too large for Ferdman’s taste:
“He has no immediate plans upon exiting advertising beyond spending quality time with his family when he isn’t playing golf, hockey or basketball.”
This plan has a certain appeal to it.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
