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Vídeo relembra os quase 100 anos do famoso rugido do estúdio

> LEIA MAIS: A evolução do logo da MGM

Post originalmente publicado no B9
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Anheuser-Busch InBev has launched a digital campaign called “Let’s Grab a Beer” that seeks to promote, you guessed it, beer. While that is not surprising, this is: The program carries almost no branding.

The effort, which is anchored by a new website, is aimed at growing the total beer category. The site includes a combination of original and aggregated content, ranging from “deep reads about the past, present and future of beer” to colorful charts and graphics. One chart, for instance, states that “33% of Americans would prefer to get to know someone over a beer,” while only 22% would “prefer to get to know someone over a cocktail.” The source is a survey conducted for the campaign by Wakefield Research.

As the dominant beer company in the U.S. by market share, A-B InBev obviously stands to gain if the total beer category grows. And growing volume has become a critical task for the beer industry in recent years as the liquor industry has gained business partly through more aggressive marketing by individual brands.

Continue reading at AdAge.com

#IMNOANGEL celebra o corpo feminino em todas as formas e tamanhos

> LEIA MAIS: Lane Bryant defende que todas as mulheres são sensuais

Post originalmente publicado no B9
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In winning his fifth NCAA Men’s basketball title in 25 years, Duke coach Mike Krzyzewski on Monday night helped CBS secure its biggest national championship ratings in nearly two decades.

Duke’s come-from-behind 68-63 win over the Badgers of Wisconsin drew 28.3 million viewers, up 33% from last year’s 21.3 million, and now stands as the most-watched title tilt since 1997. (While a national audience of 28.4 million CBS viewers held their collective breath that year, Arizona toppled Kentucky in overtime by a 84-79 margin.)

The Duke-Wisconsin showdown also delivered an average household rating of 16.0, up 28% from last year’s 12.4 rating. By comparison, basketball’s other marquee event, the deciding contest in the 2014 NBA Finals drew a 10.3 rating on ABC. (For the uninitiated, a 1.0 household rating is equal to 1% of the country’s 116.4 million TV homes.)

Continue reading at AdAge.com

Dans le cadre du NCAA Men’s Final Four, Coca Cola et Ogilvy & Mather ont imaginé le « drinkable billboard » : il s’agit d’un panneau publicitaire installé au White River State Park d’Indianapolis qui distribue gratuitement aux passants du Coca Cola Zero à travers une énorme paille. Comme une fontaine publique, cette installation dispose de 6 pailles, 16 capteurs et de 75 valves pour amener la boisson jusqu’à son destinataire.