YouTube Makes Skippable TrueView Ads More Interactive — And More Lucrative


For five years, YouTube’s skippable TrueView ads have let people push past an advertiser’s spot to get to the videos they want to watch without brands being charged for the slight. Now the Google-owned video service has come up with a new way for advertisers to keep viewers’ attention — and for YouTube to keep advertisers’ money.

YouTube is adding interactive cards to its TrueView video ads, so that marketers have the option to include more information as overlays atop their in-stream spots. These cards also give YouTube another way to make money from the ads even if people skip the full spot.

“We’re trying to make TrueView an even better creative canvas for brands. Video has always had sight, sound and motion. We’re taking the next step and going deeper into interactivity,” said Phil Farhi, director-product management for YouTube Ads.

Continue reading at AdAge.com

Mystic Woodland Installations – Ione Thorkelsson's 'Arboreal Fragments' Mixes Ecology and Design (GALLERY)

(TrendHunter.com) Manitoba artist Ione Thorkelsson’s ‘Arboreal Fragments’ consists of a cluster of tree trunks fitted with frosty glass inserts. Displayed in the Art Gallery of Canada, ‘…

Collapsible Bike Helmets – The Closca Fuga Collapses Down Like a Camping Cup

(TrendHunter.com) Closca Designs’ Fuga is a nifty collapsible bike helmet that, unlike other helmets that are folded like accordians, tacos or armadillos, telescopes down from the top much like a camping cup….

Big City Life

Somayeh Malekian chose modernity over tradition after she moved from Iran’s conservative countryside to the capital, Tehran, where she must fight for her independence.

E-Glide GT Powerboard

Voici le GT Powerboard, un skateboard électrique conçu par la firme américaine E-glide. L’engin est sûrement l’un des plus complets dans sa catégorie. Ses larges pneus lui permettent d’être utilisé sur du béton, de l’herbe et du sable. Plutôt léger, il peut également atteindre une vitesse de 40km/h en moins de 5 secondes.

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Fast-Growing Topgolf Expects to More Than Quadruple Visits in Just Three Years


For many, golf conjures images of expansive green vistas, chirping birds and buttoned-up business types. Topgolf has reimagined the sport, injecting youth, neon lights and plenty of big-screen TVs.

The company’s Austin, Texas, facility spans 65,000 square feet and three stories — and young men and women are flocking to it. It’s just one of 24 U.S. locations in states including Texas, Virginia and Illinois that blend a staid sport and a raucous sports bar. The 15-year-old chain is trying to shed golf’s elitist image by making it accessible to the masses — particularly new, younger masses.

Like a normal driving range, it’s cheaper and quicker than playing an 18-hole round, requires no equipment of your own and is easy enough for first-time players to grasp. But Topgolf has also added microchipped balls and field targets to deliver a new competitive element. Hitting stalls have lounges, TVs and table service, so guests can hang out with family and friends.

Continue reading at AdAge.com

Nominations Open for Ad Age's Women to Watch


Ad Age is now accepting submissions for its annual Women to Watch list honoring the most accomplished and up-and-coming women in marketing today. Who do you think should join the list of nearly 500 outstanding women (including Donna Speciale, Linda Sawyer, Carolyn Everson and Karen Quintos) recognized with this powerful honor since its inception almost 20 years ago? We want to know.

Click here to nominate today.

Nominate your peers and colleagues who are making names for themselves at media companies, brands, tech companies and agencies of all stripes. We’re looking for groundbreakers, forward-thinkers and rainmakers blazing trails with new solutions, awesome creative, data insights and business-building initiatives.

Continue reading at AdAge.com

Mirrored Viewing Platform in England

Dans le cadre d’une thèse de fin d’année d’études en collaboration avec Loch Lomond et le Trossachs National Park, le studio de design anglais Processcraft a construit « The Lookout » : un espace de contemplation des lacs Loch Doine et Loch Voil, situés au Nord de la Grande-Bretagne. La façade de cet Observatoire a été conçue avec des miroirs pour que le cube puisse se fondre dans la nature.

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Fantasy Fashion Covers – This Emilia Clarke Vogue UK Cover is Feminine and Demure

(TrendHunter.com) This Emilia Clarke Vogue UK cover hits store shelves in May 2015. The alluring image is captured by famed photographer Paolo Roversi and features feminine wardrobe styling by Francesca Burns.

On…

Helicopter Luxurious Interior

Actuellement en développement, The Bell 525 Relentless pourrait bien devenir l’hélicoptère le plus luxueux du monde. Son intérieur ultra spacieux sera composé d’un mini-bar, de chaises pivotantes et de quoi organiser des conférences. Au-delà de son apparence, l’engin peut également atteindre une vitesse de croisière de 280 km/h et voler sur plus de 900km sans avoir à faire le plein.

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Reflexio Typography by Ramon Carrete

« Reflexio » est un projet typographique expérimental qui combine la réflexion sur un miroir avec des lettres de papier coupées par l’un de leurs axes. Il en résulte des compositions modulaires qui, une fois photographiées, suggèrent des images 3D. On doit cet excellent travail au designer graphique espagnol Ramon Carreté.

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Tech-Assisted Responsive Apparel – Ruff Uses 3D Printed Smart Fabric to Interact with the Body (GALLERY)

(TrendHunter.com) This 3D printed garment is an example of how smart fabric types can respond to the wearer’s body and movements. Ruff is not only an interactive wearable, it’s also a transmission conduit….

Abandoned And Isolated Signs of Human Beings

Au départ musicien guitariste et road manager sur la dernière tournée des Beatles, Ed Freeman s’est progressivement reconverti dans la photographie commerciale et artistique. Parmi ses travaux, l’artiste s’est amusé à documenter les traces de vie humaines architecturales isolées au milieu d’espaces désertiques.

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Garbage In, Garbage out.

Editors note: The above photo is creative commons. I.E. we can use it. Thanks.

McDonalds Chocolate Drinks New Design

Le studio de design britannique STUDIOJQ propose un concept de marque pour revoir le design des tasses des boissons chaudes utilisées par McDonald. Elles ont été repensées dans un style minimaliste couvert de couleurs vibrantes pour distinguer les différentes saveurs. Le studio a également développé une nouvelle gamme de boissons aromatisées constituées de leurs barres de chocolat préférées telles que Mars, Snickers ou Dairy Milk Caramel.

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The New Editorial Design | An Instagram Cookbook by NH1

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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

BRIEF

Not So Serious, a fashion label from India, was looking for a creative yet buzz-worthy online design solution for their Autumn Winter ’15 lookbook.

CREATIVE SOLUTION by NH1
Digital media has changed the way fashion is reported, consumed and shared.

So, instead of the regular online look-book, Just after she unveiled her collection at the Amazon India Fashion Week, we took the audience on an exciting virtual trip through her collection.

A look-book designed to wow not only those in attendance, but also all of their followers. A look-book designed to engage and create conversations around the brand. A look-book handy for all potential buyers.

We decided to maximise Instagram for designer Pallavi Mohan. Using a mix of 312 images and videos, we designed an Instagram-only lookbook for the brand. As the viewer scrolls down the page, the interactive tiles beautifully capture the essence of the collection.
RESULT
2.7 K Followers
500+ Likes
60+ Comments

This lookbook gave bloggers and customers an engaging glimpse into the Not So Serious AW’15 collection. It generated a lot of buzz among the online fashion community as well as kicked off many sales orders and garment enquiries on Instagram. The profile on which the lookbook rests saw numerous mentions, comments and shares; with evident excitement and interest over the creative execution.

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The post The New Editorial Design | An Instagram Cookbook by NH1 appeared first on desicreative.

Reused Tube Hangers – Each Piece of the Trempel Collection is Cut from a Single Cardboard Pipe (GALLERY)

(TrendHunter.com) Spend a minute observing these tube hangers and you might still be surprised to discover how they were manufactured. The broad elliptical forms of the clothes hooks were actually cut from small and…

Director of Voice of America Is Planning to Step Down

David Ensor, who as director of the Voice of America presided over significant audience growth despite budget cuts, did not explain his decision to quit.



Stan Freberg, Madcap Adman and Satirist, Dies at 88

Mr. Freberg, who was called the father of the funny commercial, was a fount of irreverence and a purveyor of advertising sales pitches that employed extreme reverse psychology.



Engineering the way out of climate disaster

by

From Adbusters #119:

It is often said that the first full image of the “blue planet,” taken by the Apollo 17 space mission in December 1972, revealed Earth to be precious, fragile and protected only by a wafer-thin atmospheric layer. It reinforced the imperative for better stewardship of our “only home.”

But there was another way of seeing the Earth revealed by those photographs. For some, the image showed the Earth as a total object, a knowable system and validated the instrumentalist belief that the planet is there to be used for our own ends.
In this way, the “blue planet” image was not a break from technological thinking but its affirmation. A few years earlier, reflecting on the spiritual consequences of space flight, the theologian Paul Tillich wrote of how the possibility of looking down at the Earth gives rise to “a kind of estrangement between man and Earth” so that the Earth is seen as a totally calculable material body.

For some, by objectifying the planet this way, the Apollo 17 photograph legitimized the Earth as a domain of technological manipulation, a domain from which any unknowable and unanalyzable element has been banished. It prompts the idea that the Earth as a whole could be subject to regulation.

This metaphysical possibility is today a physical reality in work now being carried out via geoengineering — technologies aimed at deliberate, large-scale intervention in the climate system designed to counter global warming or offset some of its effects.

While some proposed schemes are modest and relatively benign, the more ambitious ones — each now with a substantial scientific-commercial constituency — would see humanity mobilizing its technological power to seize control of the climate system. And because the climate system cannot be separated from the rest of the Earth system, that means regulating the planet, probably in perpetuity.

Dreams of escape

Geoengineering is often referred to as Plan B, one we should be ready to deploy because Plan A, cutting global greenhouse gas emissions, seems unlikely to be implemented in time. Others are now working on what might be called Plan C. It was announced recently in The Times,

British scientists and architects are working on plans for a “living spaceship” like an interstellar Noah’s Ark that will launch in 100 years’ time to carry humans away from a dying Earth.

It is known as Project Persephone, which is curious as Persephone in Greek mythology became the queen of the dead. The project’s goal is to build “prototype exovivaria — closed ecosystems inside satellites, to be maintained from Earth telebotically, and democratically governed by a global community.”

NASA and DARPA, the US Defense Department’s advanced technologies agency, are also developing a “worldship” designed to take a multi-generational community of humans beyond the solar system.

Paul Tillich noticed the intoxicating appeal space travel holds for certain kinds of people. Those first space flights became symbols of a new ideal of human existence, “the image of the man who looks down at the Earth, not from heaven, but from a cosmic sphere above the Earth.” A more common reaction to Project Persephone is summed up by a reader of the Daily Mail, “Only the ‘elite’ will go. The rest of us will be left to die.’

Perhaps being left to die on the home planet would be a more welcome fate. Imagine being trapped on this “exovivarium,” a self-contained world in which exported nature becomes a tool for human survival; a world where there is no night and day, no seasons, no mountains, streams, oceans or bald eagles; no ice, storms or winds; no sky; no Sun; a closed world whose occupants would work to keep alive, by simulation, the archetypal habits of life on Earth.

What kind of person imagines him or herself living in such a world? What kind of being, after some decades, would such a post-terrestrial realm create? What kind of children would be bred there?

According to Project Persephone’s sociologist, Steve Fuller: “If the Earth ends up a no-go zone for human beings [sic] due to climate change or nuclear or biological warfare, we have to preserve human civilization.”

Why would we have to preserve human civilization? What is the value of a civilization if not to raise human beings to a higher level of intellectual sophistication and moral responsibility? What is a civilization worth if it cannot protect the natural conditions that gave birth to it?

Those who blast off leaving behind a ruined Earth would carry into space a fallen civilization. As the Earth receded into the all-consuming blackness, those who looked back on it would be the beings who had shirked their most primordial responsibility, beings corroded by nostalgia and survivor guilt.

He’s now mostly forgotten, but in the 1950s and 1960s the Swedish poet Harry Martinson was famous for his haunting epic poem Aniara, which told the story of a spaceship carrying a community of several thousand humans out into space escaping an Earth devastated by nuclear conflagration.

At the end of the epic, the spaceship’s controller laments the failure to create a new Eden:

I had meant to make them an Edenic place,
but since we left the one we had destroyed
our only home became the night of space
where no god heard us in the endless void.

So, from the cruel fantasy of Plan C we are obliged to return to Plan A, and do all we can to slow the geological clock that has ticked over into the Anthropocene. If, on this Earthen beast provoked, a return to the halcyon days of an undisturbed climate is no longer possible, at least we can resolve to calm the agitations of “the wakened giant” and so make this new and unwanted epoch one in which humans can survive.

— Clive Hamilton is a professor of public ethics at Charles Sturt University, Canberra, and the author, most recently, of Earthmasters: The dawn of the age of climate engineering.

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