Hasta La Creative!

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Advertising Agency:M&C Saatchi, Stockholm, Sweden
Production Company:ILP, Stockholm, Sweden

Le photographe Damian Chrobak, établi à Londres, a publié une série intitulée « Everywhere I Look, I’m Being Looked At ». Les clichés donnent l’impression d’être observé par les yeux d’un personnage d’une affiche publicitaire, d’une couverture de magazine ou d’un vêtement. Captivant.

Le designer Eisen Bernard Bernardo, dont nous avons déjà parlé pour ses pochettes d’album, s’amuse également avec les couvertures de magazines. Dans des peintures classiques, il insère des Unes de magazines tels que Wire, Esquire, ELLE, Vogue, GQ, I-D, Rolling Stones ou Interview, où l’on voit des portraits d’artistes, acteurs et musiciens.

Anheuser-Busch InBev is dealing with a torrent of negative publicity over a Bud Light marketing message scrolled on some bottles that some critics say can be interpreted as contributing to a rape culture.

The message states that Bud Light is the “The perfect beer for removing ‘no’ from your vocabulary for the night.” The message is one of more than 140 different sayings printed on bottles as part of the brand’s “Up For Whatever” campaign, which is by BBDO, New York and is aimed at linking Bud Light with spontaneous fun.

The brewer apologized for the message on Tuesday, issuing this statement from Alexander Lambrecht, the brand’s VP: “The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.”

Continue reading at AdAge.com

“Demolidor” foi a série mais assistida pelos assinantes do serviço de streaming

> LEIA MAIS: Luth Research divulga audiência das produções originais da Netflix

Post originalmente publicado no B9
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Matthew Luke, formerly the network’s director of media and archive management, filed a lawsuit in New York Supreme Court claiming wrongful termination.

Conde Nast left an indelible message on advertisers at its NewFronts presentation on Tuesday: It produces a lot of videos — more than 4,000, in fact, since the company introduced its digital video channels in 2013 as part of Conde Nast Entertainment, or CNE.

One more video, produced specifically for Tuesday’s event, featured prominent ad buyers such as GroupM Chief Digital Officer Rob Norman and Digitas Chief Investment Officer Adam Shlachter ruminating on the NewFronts — a little bit of flattery for the people who write the checks.

Conde Nast promised 2,500 more original videos this year and next, trying to impress upon the audience that the content and its audience are both “premium” — a word expressed frequently by CNE execs.

Continue reading at AdAge.com

A phrase appearing on some labels was seen as tone-deaf to the dangers of excessive alcohol use and particularly to alcohol’s role in some cases of date rape.

MDC, which owns CP+B, 72andSunny, Doner, and various other agencies, suffered a hit to its stock price this morning after revealing the following (as transcribed by Seeking Alpha) during yesterday’s Q1 earnings call:

“In October, the company received a Subpoena from the Securities and Exchange Commission relating to CEO expenses, the company’s goodwill and certain other accounting practices, as well as trading in the company’s securities by third parties.”

In short, chief Miles Nadal charged “reimbursed expenses, medical expenses, travel expenses and other expenses for which information was incomplete” over a period of six years in apparent violation of SEC rules. As noted in The Wall Street Journal, the company’s share value dropped 33 percent and analysts updated the stock’s status to “hold” after the news broke. Its price picked up a bit at the end of the day for a total daily decline of 27.81 percent.

In her initial report, Noreen O’Leary of Adweek wrote that the most significant elements of the story were the fact that MDC chose not to reveal the information to investors for six months and that Nadal’s base salary last year was higher than that of both Martin Sorrell and Maurice Levy. In a follow-up story, she uncovered a few more details:

“Nadal received $926,005 in company-paid expenses last year to help support his Bahamas-based lifestyle.

Of that, $500,000 was for unspecified perks. Another $91,038 went toward Nadal’s personal use of aircraft, including travel between his residences in the Bahamas and West Palm Beach, Fla., and MDC’s corporate office in New York.”

Nadal has agreed to reimburse MDC for $8.6 million.

Here’s the full statement given to us by MDC:

“MDC Partners has been actively cooperating with the SEC and continues to do so. We are committed to the highest standards of corporate governance and transparency, and in response to this situation have taken a number of steps to strengthen our procedures and internal controls, the details of which are outlined in our most recent earnings release and proxystatement filed with the SEC.

We expect these circumstances to have no impact on the integrity of our current or previously reported financial statements, and we remain laser-focused on continuing to execute on our strategy and plan. Our business is very strong and we are confident in our ability to achieve our financial guidance for this year, as well as enthusiastic about our overall growth prospects for 2015 and beyond.”

The company says that none of these developments will affect day-to-day operations at its various agencies.