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Apr 10

Six Things You Didn't Know About Mekanism's Tommy Means

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Mekanism first emerged on the scene in 2003 as a production shop dedicated to telling stories on new-media platforms, evident in highly entertaining integrated tales for the likes of Napster, Sega, Microsoft and more. Since then, though, the company has into an independent agency unto its own.

With offices in San Franciso and New York, Mekanism is now known for integrated Super Bowl campaigns for PepsiCo, as well as broadcast and digital efforts for The North Face, Nike, Method, GE, The White House and more. The work has helped the company earn plenty of awards hardware, including honors at Cannes and Ad Age’s Small Agency Awards and Agency A-List package.

At the company’s creative helm is founder and Executive Creative Director Tommy Means, an Atlanta native who started out his career as a director but proves to have creative chops across a spectrum of “industries,” as you’ll see in this week’s installment of Six Things.

Continue reading at AdAge.com

Apr 10

Modular Designer Sportswear – The JFS x NikeLab Summer Line is Meant to be Layered for Versatility (GALLERY)

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(TrendHunter.com) The latest JFS x NikeLab collection for Summer 2015 will win many people over, whether they are athletic or not. Made for people who appreciate style as much as they do comfort and fitness, the line…

Apr 10

Beer-Dispensing Billboards – Carlsberg's Free Beer Billboard Serves Samples on Tap

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(TrendHunter.com) Countless alcohol brand advertisements try to tempt consumers to go out and buy a product, but this billboard from Carlsberg creatively quenches thirst by offering free beer on tap. The 40’…

Apr 10

The Barbed Pen Behind the Best Sellers of Young Adult Fiction

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Julie Strauss-Gabel, whose stable of star writers are reshaping children’s literature, is known for her unconventional taste and stinging critiques.

Apr 10

Watercolor Portraits of Animals in the Woods

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La dessinatrice californienne Janie Stapleton s’inspire des animaux qu’elle voit lors de ses balades en forêt pour réaliser de très belles peintures d’aquarelle. Des biches, des chiens de chasse, des colibris et des renards : nous avons sélectionné pour vous quelques unes de ses oeuvres.

Instagram.

Apr 10

'Share a Coke' to Return, But Bigger

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File this one under why-mess-with-success: Coke is bringing back its “Share a Coke” program after a successful run last year in which people scooped up bottles in search of their own or a friend’s name on the label. This summer, the brand will extend the program to include more names and to cover more package sizes and formats, according to a person close to the company familiar with the matter.

Last year, the marketer used the 250 most popular first names among teens and millennials and the program was limited to 20 oz bottles. Additionally, colloquial phrases were put on on cans, such as “superstar” and “bff.” This year, the number of names used is expected to at least triple.

The program debuted in Australia in 2011 and was taken to other international markets.

Continue reading at AdAge.com

Apr 10

With Latest Galaxy, Samsung Wants You to Know That 'Next is Now'

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Samsung’s latest smartphones, the Galaxy S6 and Galaxy S6 Edge, hit stores Friday, and accompanying them is a marketing blitz themed “Next is now” that’s part of a move to help bring back the brand’s mojo.

The company says the phones’ introduction is one of its biggest launches “in recent years.” The global campaign — spanning broadcast, digital, experiential, out-of-home and retail — was created by MDC Partners’ 72andSunny.

It’s the agency’s first global Samsung campaign since winning a spot on the global roster last fall, though it has worked on five Galaxy S introductions for Samsung in its capacity on the U.S. roster.

Continue reading at AdAge.com

Apr 10

Interactive Egg Installation at Harrods

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La marque de bijoux Fabergé a demandé aux agences créatives Justso et Projection Artworks de développer un gros oeuf interactif, pour une campagne de Pâques à Harrods. Le designer Stuart Henry a pensé à concevoir un « oeuf virtuel » sur lequel serait projeté un mapping représentant des séquences explosives des 4 saisons : l’émeraude pour le printemps, le saphir pour l’automne, le rubis pour l’été et le diamant pour l’hiver.

Apr 10

Debunked: Five Excuses for Dismissing Do Not Track

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Nearly a year has gone by since I wrote about how online advertising is trusted less than any other form of advertising. Unfortunately, nothing has happened to change this. In fact, consumer privacy concerns have risen. Concerned parties have spent a long time coalescing around a standard for giving consumers more control over online data collection, and that’s come in the form of Do Not Track.

Now people are saying DNT is dead. Yet, despite the copious speculation about the fate of Do Not Track, no-one else is going to tell you this: It’s actually the excuses for why Do Not Track won’t work that are being eliminated.

Excuse No. 1: “Do Not Track must represent consumer choice.”

Continue reading at AdAge.com

Apr 10

The Gold Souk in The Netherlands

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Liong Lie Architects et Leaders Against Routine ont construit le centre commercial « Gold Souk » au Beverwijk Bazaar. L’intérieur tout en noir a été pensé comme un contraste avec la façade clinquante du bâtiment, faite de panneaux triangulaires dorés en relief et positionnés dans des axes différents.

Photos by Hannah Anthonysz.

Apr 10

Clorox tweets an emoji joke about bleach, stains own reputation

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In yet another twitter-incident that is sure to make clients even more wary of ever allowing anything to be said on social media without a few hundred focus groups & meetings watering down any semblance of an idea, Clorox managed somehow to come off as weirdly racist with their recent emoji tweet. Their now deleted tweet read: “New emojis are alright but where’s the bleach.” and attached was the above emoji-picture where a bottle of Clorox is made up from lipstick stains, pigs, sheep, water drops, paw prints, fish and babies – and curiously the numbers 7 8 9. I see what you did there, Clorox, you tried to latch on to the news about the iOS 8.3 Emoji update, which brings iPhone users a whole new range of emojis like the Vulcan salute, and makes all the human emojis in several different colours, as well as adding same sex couple emojis.

Thus people interpreted Clorox tweet as a comment on the new racially diverse emojis, since that’s the biggest news about the emoji update. The responses were swift and annoyed, if not downright angry with Clorox.

Clorox finally deleted the tweet, and tweeted this explanation of sorts; “Wish we could bleach away our last tweet. Didn’t mean to offend – it was meant to be about all the emojis that could use a clean up.”

The first response to that tweet is succinct as it is true : Too late buddy

The “realtime advertising” honeymoon is over. You can no longer jump in and “dunk in the dark”, make sure all those i’s are dotted and t’s are crossed and everything is checked with legal before tweeting – it’s far easier to make a mistake on twitter today than ever before.

Apr 10

The Dancing Droplets Mystery Solved

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Découvrez en images la mise en pratique d’une découverte scientifique tout à fait étonnante. Un trio de chercheurs de Stanford a récemment publié un article qui explique la curieuse attraction de gouttelettes d’eau colorées. Le document est l’aboutissement de centaines d’expériences qui ont commencé en 2009. Nate Circa a remarqué que lorsque les gouttes de colorant alimentaire étaient placées sur une lame, les couleurs identiques s’attiraient alors que les couleurs différentes se repoussaient.

Apr 10

Society Seen Through The Prism of Banksy Art

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On ne présente plus Bansky. Depuis maintenant plus de 10 ans, il – ou elle – arpente les rues du monde entier et s’y installe activement en éternel provocateur et remueur d’idées. C’est donc avec talent certain qu’il met le doigt là où ça fait mal, en dénonçant de manière poétique les malheurs et injustices de notre monde. Hors des murs, ces pièces d’art se contemplent et le portait que Banksy dépeint dans chacune d’elles est celui de notre société.

Photo by Carlo Allegri/Reuters

Photo by Fred Prouser/Reuters

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Photo by Ammar Awad/Reuters

Apr 10

Designer-Furnished Airports – Japanese Lifestyle Brand Muji Decorated Narita Airport's New Terminal (GALLERY)

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(TrendHunter.com) Japanese lifestyle brand Muji recently completed the finishing touches on Narita Airport’s new Terminal 3. Featuring boldly color-coded seating areas in blues and green, the new Terminal seems…

Apr 10

Enigmatic Girlhood Portraits – Betina Du Toit Photographs a "Portrait of a Girl" for C-Heads (GALLERY)

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(TrendHunter.com) South African photographer Betina du Toit sought to show us a “Portrait of a Girl” with her latest series, shot exclusively for C-Heads.

The Cape Town-based photographer explains that…

Apr 10

Fantasy Paintings by Katsuya Sugimoto

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L’artiste chinois Katsuya Sugimoto crée des mondes fantastiques à travers des peintures en reliefs. Il récupère des jouets en plastique, figurines colorées et autres maquettes de véhicule, qu’il dispose sur un support. Le résultat est à la fois provocant et poétique. Des détails dans la suite.

Apr 10

Feminine Goth Editorials – Design Scene's Latest Story Boasts Edgy Fashion Staples (GALLERY)

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(TrendHunter.com) Design Scene’s ‘NLY’ (Not Like You) editorial celebrates individuality and boasts edgy fashion staples that are inspired by the Goth subculture. The image series is captured…

Apr 10

Jeep – The landscape song / Made by mountains – (2015) :60 (Argentina)

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FCB In Argentina brings us this amazing concept for Jeep. To truly express the feeling of hitting the road in the mountain peppered south American country, they engaged musicians to write a song based on the height-changes in the Andes. It’s a beautiful piece of music that you can actually download the song here at the landscape song. Very nice work, FCB. The song itself is quite dreamy, it’ll be a hit in the way dumb ways to die was, the target market will download it, I’m sure.

Apr 10

12 Body-Celebrating Campaigns – These Realistic and Full Figured Ads Embrace Diverse Body Types (TOPLIST)

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(TrendHunter.com) These body-celebrating campaigns range from full figured fashion ads to swimwear lookbooks that showcase realistic and diverse body types. Thanks to social media, our society’s body image…

Apr 10

DJI Phantom 3 – A New Perspective

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DJI vient de sortir un spot impressionnant pour son nouveau drone Phantom 3. « A New Perspective » montre des prises de vue aériennes aux quatre coins du monde capturées par ce nouveau modèle : des reliefs, des volcans, des océans, des lacs et des temps forts de la vie de chacun.