Hasta La Creative!

(TrendHunter.com) Fashion photographer Elle Muliarchyk has released a playful series of beauty transformation GIFs that are taking over the Internet. Working with New York City’s top models in collaboration…

Le duo de réalisateurs McBess & Simon ont imaginé un spot animé pour les lunettes Ray Ban Round et sur la baseline « Never Hide », lancée depuis quelques années par la marque. On y voit un employé de bureau qui quitte tout après avoir enfilé ces nouvelles paires de lunettes qui lui donnent un esprit libre et rock. Une production Passion Paris.

Going by the gorgeous advertising, it’s hard to dispute that Apple’s new smartwatch has some tremendously compelling features and impeccable design. But Apple Watch is far from the first entry in the budding category, and the others have ads too. How does smartwatch advertising stack up, circa March 2015?

Prior to the TV commercial, we saw an indulgent 12 -full pages of Apple watch porn in the bible of fashion mags, Vogue, placing the timepiece alongside high-end luxury brands and top fashion houses.

Even before these, back in September, we saw this ten minute-plus video exposition of the new watch, featuring Jony Ive, Apple’s senior VP for design. (Read Ken Wheaton’s cantakerous review of the film here.)

Continue reading at AdAge.com

Delta has hired WPP’s AKQA as its global digital agency of record following a review to consolidate its separate mobile and dot-com accounts.

AKQA was the incumbent on the mobile portion of the account, introducing the airline’s FlyDelta app in 2010, while Razorfish was the incumbent on dot-com duties. AKQA will now support digital platforms and marketing for “all experiences on the glass,” including desktop, tablet and wearables, as well as onboard entertainment, kiosks and the onboard wifi portal, according to Rhonda Crawford, VP for e-commerce at Delta Air Lines.

“We had a dual-agency relationship, which is not unusual in the e-commerce space,”said Ms. Crawford, who joined the company last August. “It became an opportunity for us to look at that in a holistic and thoughtful way. We said we can really consolidate this and get some better synergies. The proliferation of devices is almost demanding that.”

Continue reading at AdAge.com

(TrendHunter.com) Baby food innovations have taken the world by storm, as new parents attempt to stay ahead of the curve with new formulas and digitized tools.

Adults who have committed to health and wellness are…

Le photographe norvégien Christopher Jonassen est l’auteur de la superbe série « Devour » : une collection de photographies représentant des petites planètes et lunes sur fond noir qui sont en fait des poêles à frire rayées et abimées. Des objets célestes à découvrir en images dans la galerie.

Dans le cadre de sa dernière campagne « Wonderfilled », Oreo, en collaboration avec The Martin Agency, a demandé à une dizaine d’artistes connus de partager une création en jouant avec leur propre forme d’art. De Mcbess à Jeff Soto, voici la collection des oeuvres réalisées.

desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

Creative Director / Art Director: Ganesh Prasad Acharya
Copywriter: Kaushik Katty Roy

The post Spec work for Sanctuary Magazine by Independent Creatives appeared first on desicreative.

(TrendHunter.com) CenterStage is a life-sized touch screen installation that was designed to showcase Samsung devices in an experiential way. The system was created by The Barbarian Group and is meant to change the…