Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Dan Bruce
Art Directors: Monica Klasa, Dan Bruce
Copywriter: Greg Oreskovich
Executive Producer: Wil Wilcox
Group Management Director: Erin Clark
Account Director: Chris Palmer
Director: Cric
Production Company: Boxer Films
Post-Production: Optimus
Editing House: Optimus/Editor: Mike Berg
Media Agency: Maxus
Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Dan Bruce
Art Directors: Monica Klasa, Dan Bruce
Copywriter: Greg Oreskovich
Executive Producer: Wil Wilcox
Group Management Director: Erin Clark
Account Director: Chris Palmer
Director: Cric
Production Company: Boxer Films
Post-Production: Optimus
Editing House: Optimus/Editor: Mike Berg
Media Agency: Maxus
Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Dan Bruce
Art Directors: Monica Klasa, Dan Bruce
Copywriter: Greg Oreskovich
Executive Producer: Wil Wilcox
Group Management Director: Erin Clark
Account Director: Chris Palmer
Director: Cric
Production Company: Boxer Films
Post-Production: Optimus
Editing House: Optimus/Editor: Mike Berg
Media Agency: Maxus
Advertising Agency: JWT, Chicago, USA
Executive Creative Director: Dan Bruce
Art Directors: Monica Klasa, Dan Bruce
Copywriter: Greg Oreskovich
Executive Producer: Wil Wilcox
Group Management Director: Erin Clark
Account Director: Chris Palmer
Director: Cric
Production Company: Boxer Films
Post-Production: Optimus
Editing House: Optimus/Editor: Mike Berg
Media Agency: Maxus
Patrick Kramer est un artiste peintre américain qui développe, dans ses oeuvres, un hyperréalisme à couper le souffle. Le souci du détail est présent dans chacune de ses oeuvres, parfois presque plus réelles que des photographies.
As companies from BuzzFeed to Hulu prepare to pitch advertisers on their “premium”video series at the Digital Content NewFronts, it’s perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.
So here’s a look at 20 of the most brand-friendly beauty and fashion channels on YouTube, according to OpenSlate rankings from Outrigger Media, which tries to help brands navigate YouTube’s sprawling content machine. OpenSlate rates more than 200,000 video producers on criteria such as content quality, publishing frequency and expertise in the subject at hand.
Outrigger also estimated the channels’ monthly earnings — after YouTube’s cut. YouTube’s cut, of course, is why so many companies at the NewFronts will be seeking sponsors for their planned video series, as opposed to pre-roll and overlay advertisers: YouTube doesn’t get a cut if the sponsors are baked in early.
Chinese internet giant Tencent Holdings Ltd. posted a 50% leap in quarterly profit as it reaps higher revenue from more than 1 billion users of its WeChat and QQ messaging services.
Net income climbed to $941 million in the three months that ended Dec. 31, up 50% from the year-earlier period, the Shenzhen, China-based company said in a statement Wednesday.
Billionaire Chairman Ma Huateng is finding ways to make money from instant messaging through advertising and payment services as Tencent steers shoppers to e-commerce partner JD.com and expands its game lineup to compete with Alibaba Group Holding Ltd. The company is trying to reach more users with deals to stream content such as “Game of Thrones” and to make WeChat among the first applications integrated with Apple’s smartwatch.
BuzzFeed doesn’t have a Chinese-language edition, but it might want to get on that, since Chinese readers are already translating its stories.
A month ago, BuzzFeed writer Matt Stopera was unknown in China. Now he’s a minor celebrity. Paparazzi awaited him on arrival at a Chinese airport this week. He has more than 180,500 followers on Weibo, the Chinese Twitter, and he has even hit the No. 1 trending spot on the platform.
And it’s all because his phone got stolen.
With its mix of family rivalry and skulduggery, Fox’s hip-hop prime-time soap opera racked up ratings that kept growing, surprising its producers and Fox executives.
(TrendHunter.com) Revered as one of the toughest classical instruments to master, there haven’t been many changes to violin designs in recent times. But MONAD Studio partners Veronica Zalcberg and Eric…
Le concours Microsoft Surface est lancé : du 16 mars au 13 avril, participez au Student Creative Contest, sur le thème du diptyque. Découvrez en vidéos les portraits et diptyques du jury appartenant à différents domaines artistiques : Chloé Gassian (photographe de mode), David Alvarez (concept artist & illustrateur) et Valentin Adam (graphic & motion designer) qui se sont prêtés au jeu, avec talent, pour vous inspirer.
Focus sur l’un des jurés : Valentin Adam et ses superbes illustrations « Fake Covers » qui reprennent les clichés de certains coins des Etats-Unis.
Valentin Adam, en vidéo :
Chloé Gassian, en vidéo :
David Alvarez, en vidéo :
Le fondateur de Fubiz, Romain Colin, fait également partie du jury, aux côtés de Valentin Adam, David Alvarez, Chloé Gassian, Marc Jalabert, Michael Chaize, Pascale Neveu et Patrick Hermand.
A gagner : l’exposition de sa création à la Gaité lyrique, 3 Surface Pro 3 ainsi que 11 abonnements à Adobe Creative Cloud.
Nadir Gordon est un créateur panaméen qui vient de réaliser un prototype de maillot de bain grâce à l’impression 3D. Inspirée par le travail de Iris van Herpen et intitulée « Waves », l’oeuvre, à mi-chemin entre la sculpture et la mode, n’est encore qu’à l’état de prototype.
American Express is teaming up with marketers to launch Plenti, a loyalty program that allows shoppers to earn and redeem rewards points across various brands. The loyalty coalition program — one of the first in the U.S. — is slated to roll out nationwide in May with a roster that includes AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy and Hulu.
Plenti differs from American Express’s other rewards programs in that it’s not tied to a credit card. It is free to join and works with all accepted payment networks, including rivals MasterCard and Visa. Consumers can even use cash. The company sought out major brands in different industries to build credibility and establish a wide footprint for the program.
“Only a few companies have the mindset and the willingness to do something as complicated and as complex as this,” said Abeer Bhatia, exec VP-CEO of U.S. Loyalty at AmEx, adding that the effort is two years in the making. “We’re very fortunate to have these guys join.”
Category: Beyond Madison Avenue
Summary: Yes, we have seen the talks and the videos and read the books and papers. The concept of bad writing prevailing over good writing has existed over the decades — no, scratch that, the centuries since the written form of storytelling and messaging became popular.
Mindshare North America appointed Rolf Olsen as chief data officer. Mr. Olsen will lead the agency’s marketing sciences group, and will drive new tools and data partnerships for the Loop, Mindshare’s adaptive marketing engine. Mr. Olsen joins the agency from iProspect, and has run marketing sciences teams across Carat, Copernicus and iProspect for the past seven years.
Wielden & Kennedy Tokyo appointed John Rowe as the agency’s managing director. His appointment completes the management team for W&K’s Tokyo office and replaces Blake Harrop, who moved on to join W&K Amsderdam as managing director. Mr. Rowe joined W&K Portland in 2005, and held a lead account management role for global brands, including Starbucks, Heineken, Target, Powerade, Facebook.
Walton Isaacson appointed Kirsten Atkinson as VP-media and branded integration. She comes from Team One, where she was media director. Ms. Atkinson, who began her career at Starcom Worldwide as a media planner on Procter & Gamble, was selected as a 2014 Ad Age Media Maven. She is also a co-founder of ADCOLOR in Los Angeles and a board member of ThinkLA’s MAT (Multicultural Advertising Training) program.
When the technology news site ceased publishing, it seemed like a cautionary tale for a new gilded age, but insiders say it faced its own special problems.
The National Review writer on being “conservatarian,” the Second Amendment and surviving an apocalypse.
Peter Demetz est un artiste italien qui réalise de magnifiques sculptures en bois de modèles à échelle réelle. La maîtrise précise et parfaite de l’anatomie humaine permet à Peter de rendre ses sculptures avec réalisme à couper le souffle. Voici une sélection de ses meilleures oeuvres.
You may find the fruits of Anomaly’s next initiative sitting on your office desk, or perhaps in a museum or art gallery, rather than online or on TV. Already known for successful intellectual property creations such as Eos lip products and the cooking show “Avec Eric”, the agency is now intensifying its sights on China and its environs through a joint venture with street-culture brand Mighty Jaxx.
The Singapore-based Mighty Jaxx, founded in 2012 by Jackson Aw, is a collective that creates limited-edition 3D art figures out of 2D sketches from street artists around the world.
The small but successful company has already seen sales in the “millions” out of its home turf, according to Anomaly founding partner Carl Johnson, but the plan is to use the new partnership to build the offerings out globally, with heavy concentration on the China market and additional expansion in the U.S.
Marketers have become obsessed with connecting consumer profiles from the web to their phones to their TVs and beyond, and data services and tech firms are scrambling to make that a reality. Cross-device tracking is big and the Federal Trade Commission is watching.
The commission announced yesterday it will hold a workshop dedicated to the subject in November at its Washington offices. On the agenda: discussions on how cross-device tracking works, the types of data companies can glean from such technologies, benefits and privacy risks to consumers, and whether industry self-regulation covers this rapidly-evolving area appropriately.
The FTC’s workshop seeks to address a number of questions about the potential benefits to consumers of effective cross-device tracking, as well as to examine the potential privacy and security risks.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
