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| THE ORIGINAL? Ultimate Poker – 2005 Source : Luerzer’s International Archive Agency : DraftFCB London (United Kingdom) |
LESS ORIGINAL Volkswagen Golf “Small but ferocious” – 2015 Source : Adsoftheworld Agency : Ogilvy & Mather (South Africa) |
Fans des films fantastiques, le Magic Mountain Lodge est la destination parfaite pour vous. Voici un hôtel de 13 chambres situé dans la réserve biologique privée Huilo-Huilo dans le nord du Chili. L’édifice accueille ses visiteurs par un pont de corde suspendue et une cascade d’eau s’écoule depuis le pic de la structure.
Desenvolvido pelo grupo de pesquisa em Personal Robotics do MIT, Huggable é um brinquedo de pelúcia desenvolvido com inteligência artificial que interage com crianças com câncer para aliviar dores, stress e ansiedade em seus tratamentos.
Huggable quer diminuir o distanciamento da criança do seu próprio mundo e também aliviar suas experiências negativas na hora do tratamento. Como resultado de muita pesquisa, o robô social tem conseguido diminuir as sensações ruins e o desequilíbrio emocional nos pacientes ao engajá-los em atividades lúdicas.
Hospital da Criança de Boston
Pesquisa mostra que crianças preferem interagir com objetos físicos e familiares do que com telas.
Um dos fatores mais interessantes deste estudo foram as comparações feitas entre a experiência das crianças com um personagem criado em uma tela de tablet vs. um robô revestido de urso de pelúcia. Até então, os dados demonstraram que as crianças ficam mais felizes ao interagir e se conectar com objetos físicos e palpáveis, e que também lhe fossem familiar.
Tal resultado mostra o potencial que há em usar robôs e dispositivos inteligentes para tratamentos pediátricos, objetos que não dependem de uma interface textual, mas sim da sensibilidade que carrega o ato de tocar, apertar e segurar.
Tela vs. robô de pelúcia
Pensando na experiência familiar do toque e da interação lúdica, Huggable prova que há potencial em usar robôs para tratamentos pediátricos.<p class="quote__sharebar js-share-bar" data-url="http://wp.me/peBwt-eI2" data-picture="http://www.b9.com.br/wp-content/uploads/2015/03/huggable-dst2.jpg" data-title="Huggable, um urso de pelúcia inteligente para crianças em tratamento de câncer" data-caption="Brainstorm9" data-description="Pensando na experiência familiar do toque e da interação lúdica, Huggable prova que há potencial em usar robôs para tratamentos pediátricos.”>compartilhe
Neste protótipo, o robô Huggable usa um aplicativo Android como controle de todos os seus movimentos e reações. Seu corpo possui mais de 1500 sensores, incluindo também câmeras de vídeo, microfones, saídas de áudio e conexão sem fio.
Os movimentos são tão silenciosos que parece não existir robô algum por baixo. Bem como suas expressões que, extremamente ricas, não lembram aquele artefato cheio de motores e fios. Além disso, entre o robô e sua pele, há uma camada densa de silicone para que o gesto de segurar e apertar o urso pareça também familiar.
Mais de 1500 sensores para criar ricas expressões
Fica claro neste projeto a tentativa de dar à tecnologia uma cara mais transparente e móvel. Ter um brinquedo de pelúcia como robô não só facilita seu uso e inclusão no dia a dia dos médicos e pacientes, como também faz dessa experiência ainda mais humana.
Post originalmente publicado no Brainstorm #9
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O que poderiam ter em comum um bailarino com um tipo físico completamente inadequado para sua profissão, uma lutadora de MMA que é ao mesmo tempo mãe, esposa e campeã mundial, e uma cantora e compositora? Todos eles são donos de um smartphone Samsung e contam suas histórias e experiências em Into the Galaxy, campanha BRW Filmland de Los Angeles.
Medindo 2 metros, Fabrice Calmels não se encaixa no perfil de um bailarino tradicional, mas sim de um jogador de basquete. Ainda assim, ele conseguiu vencer os obstáculos e hoje é o principal artista do Joffrey Ballet, em Chicago, onde tenta mostrar que o balé é uma atividade atlética, assim como qualquer outra modalidade esportiva.
Michelle Waterson é bicampeã mundial – e invicta – de MMA. Além do fato de ser absolutamente linda, ela se divide entre o treino pesado – e bota pesado nisso -, os cuidados com sua filha e o dia a dia do casamento.
Vocalista da banda Western Bells, Sarah Ellquist DeBlanke está em constante busca por inspiração, registrando imagens, melodias e ideias o tempo inteiro.
O que os três filmes mostram é que todos eles têm de lidar com as dificuldades impostas pelo dia a dia, mas têm uma ferramenta que os ajuda a administra-las de forma criativa e eficiente.
Post originalmente publicado no Brainstorm #9
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When appraised through the lens of the Nielsen ratings, there is nothing particularly eventful about TV’s so-called “event series,” and yet the networks’ collective mania for the format seems unlikely to subside.
Industry argot for self-contained shows with story arcs that unspool in uninterrupted 8-to-10-week bursts, event (or “limited”) series are designed to satisfy a preference for close-ended narratives while minimizing the number of encore hours a network has to program over the course of the 35-week broadcast season. Trouble is, most of the events have failed to catch on with viewers.
Of the six new limited series that have aired since the season began, none has averaged higher than a 1.5 rating among adults 18-49. (As each ratings point represents 1% of the 127 million TV-owning Americans in the demo, a 1.5 equals about 1.9 million advertiser-coveted viewers.) The least-watched among these half-dozen newcomers in terms of total viewers, Fox’s “Gracepoint,” was canceled on Dec. 15 after averaging just 3.64 million viewers during its 10-episode run. The lowest-rated, NBC’s “The Slap,” has averaged a 0.8 in the dollar demo through the first seven of its eight scheduled installments.
I’m en route home to Philly from the 4A’s Transformation Conference in Austin — 30,000 feet being an appropriate metaphor for where my head is at right now, following several days of lofty ideas, conversations and interactions about where our industry is headed.
I counted the following buzzwords 2,768 times from presenters and attendees during the conference: content, data, collaboration and consolidation. Here are some of the ways each of these will impact small and medium agencies:
Content: With the rapid expansion of websites, apps, blogs and email for marketing, there is an equal need for content on all of those platforms. Effective content marketing requires a smart strategy, good writing, compelling visuals and video. But the theme at the conference was about taking content to a higher level, integrating it into campaigns and exploring new vehicles to get in front of — and influence — target audiences. Agencies and their clients can tap the skills of companies that have multichannel access to millennials via video channels on YouTube and other social platforms. These channels feature regular “programming”‘ that attracts young, devoted audiences that are influenced to buy the brands that the show’s talent endorses. One of the big YouTube stars is Brittani LouiseTaylor; check out her site, and you will likely be exposed to a new world of content and entertainment that has captivated (mostly) young girls everywhere.
Newell Rubbermaid’s top designer has left the company, less than a year after presiding over the opening of a high-profile design center for the company.
“There was a mutual agreement for Chuck Jones to leave Newell Rubbermaid to pursue other opportunities to build design and R&D capabilities outside of Newell Rubbermaid,” a company spokeswoman said in an e-mail.
Mr. Jones was chief design and research & development officer for Newell. His duties will be split between Nate Young, Newell’s VP-global innovation since September 2013, who has been promoted to senior VP-design and innovation; and Mike Orroth, who was VP of technology, who’s been promoted to senior VP of R&D.
Jim Beam is the latest booze brand to jump on the apple bandwagon. Or is it the apple cart?
The bourbon brand in August will launch Jim Beam Apple in the U.S., which will be marketed as an “apple liqueur with Kentucky straight bourbon whiskey,” according to a bottle image.
“As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world’s No. 1 Kentucky Straight Bourbon,” Chris Bauder, general manager for U.S. whiskies for Jim Beam owner Beam Suntory, said in a statement to Ad Age. “With Jim Beam Apple we are thrilled to bring another option to both whiskey fans and those looking to discover new refreshing cocktails.”
L’agence suédoise Adolfsson & Partners a conçu les bureaux de Candy Crush Saga à Stockholm. Le lieu est, à l’image du jeu développé par la société King, très coloré. Les locaux, répartis sur 2 étages sont divisés en différentes zones thématiques inspirées par l’univers, les paysages et les personnages des jeux de la firme.
En utilisant du béton Fibrotrans, le designer Albert Aboutov a réussi à créer une séparation unique entre l’espace principal d’une chambre et d’une salle de bains. Ce matériau permet à la lumière de se diffuser à travers la salle de bain pendant la journée et à l’éclairage de la salle de bain d’illuminer la chambre pendant la nuit.
Florian de Looij est un jeune designer néerlandais. Depuis l’âge de 12 ans, l’artiste utilise photoshop comme premier moyen d’expression. Après avoir étudié plus en profondeur l’animation et l’illustration, l’homme s’est lancé dans un Tumblr intitulé FLRN GIF avec lequel il s’amuse presque quotidiennement à poster des oeuvres numériques qui, grâce à la géométrie de leurs formes, jouent avec les illusions d’optique.
OK Soda makes their best effort to include some people.
Ok Soda has “OK-ness” in every detail.
Dévoilé au Salon International de l’automobile à Genève, voici le dernier concept car de Bentley l’EXP 10 Speed 6. Cet engin est une véritable tentative pour la marque de lier véhicule et innovations actuelles. La technologie d’impression de métal en 3D a notamment été utilisée pour tout l’armature du véhicule.
Giacomo Costa est un artiste photographe italien né à Florence. Passionné d’alpinisme, il commence très tôt à photographier les montagnes. A partir de 1996, l’émergence des ordinateurs lui permet de s’éloigner de la photographie traditionnelle et construire, à travers l’informatique, son propre langage artistique et vision du monde. Voici une sélection de ses superbes oeuvres numériques.
Le studio de design espagnol Marquespacio a imaginé toute la décoration d’intérieur de l’école 2Day Languages, située à Valence. Sur une surface de 183 mètres carré, ils ont pensé à mélanger des couleurs pastel avec des meubles en bois et des moulures pour rafraichir et moderniser le lieu.
Best idea wins for borrowed interest category, anyway. Right? I expect to see these in CA soon.
New Mexico Department of Transportation wants you to know that cute slang words aside, if you drive drunk it ain’t cool. It’ll be interesting to see how effective a light-hearted approach is to such a serious subject matter among the youths.
So apparently pot “heightens your senses,” so what a great way to do a taste test for coffee, right?
In other news, this ad might be the most effective anti-pot smoking ad I’ve ever seen.
Not sure I want to drink a beer that either makes me so messed up I hallucinate, or actually conjures up black eagles to fly into my house and crash my party. If that’s what the light beer does, what in God’s name does the regular beer do?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
