Hasta La Creative!

Davide Mazzuchin et Matteo Goi sont deux illustrateurs & infographistes italiens. C’est en collaboration à quatre mains qu’ils viennent de publier une série d’illustrations animées baptisée « Past Action Heroes » en hommage aux célèbres héros de films d’action incarnés par des acteurs comme Chuck Norris, Jean-Claude Van Damme, Arnold Schwarzenegger, Sylvester Stallone et Steven Seagal.

Swiss watchmaker TAG Heuer is creating a smartwatch in partnership with American technology firms Google and Intel. The watch is an attempt to compete with devices by consumer-electronics makers, particularly the much-hyped watch by Apple. While TAG is the first traditional watchmaker to pair with Google, the partnership could open the door to other collaborations with high-end brands owned by LVMH, including Hublot and Zenith. One of the questions raised by Apple’s $10,000 gold smartwatch is whether users will consider it a luxury item and wear it for status as well as convenience.

In his announcement at the Baselworld watch expo today, TAG Heuer CEO Jean-Claude Biver said this was his “biggest announcement ever” in his 40 years of working in the industry. He predicted the device would be the “greatest connected watch.” David Singleton, the head of Android Wear development for Google, added: “When I think about the watch, it’s always been a marriage of beauty and utility. We’re going to do that with our partnership.”

TAG Heuer is set to handle design and manufacturing, while Intel will provide an SoC platform and Google will lend its Android Wear platform and help develop software. The watch is set to launch by the end of the year, at which point price and functions will be announced.

Continue reading at AdAge.com

Pode não ser tão divertido quanto os vídeos de segurança da Air New Zealand, nem com tantas referências como o da Delta. Mas em se tratando de uma companhia aérea francesa, a Air France apelou para o bom e velho charme nacional para prender a atenção dos passageiros durante as recomendações que antecedem a decolagem.

Aqui, as instruções são demonstradas por um grupo de moças que parecem ter saído diretamente das passarelas da Semana de Moda de Paris.

A criação do vídeo, que transparece leveza, é da BETC Paris. O vídeo será exibido nos aviões da Air France a partir de abril.

Post originalmente publicado no Brainstorm #9
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What trends and disruptions are starting to simmer right now that can, and will, change the way you work and play? Getting a glimpse before they hit mainstream can help you take the lead in your industry. But how do you do that? Here are three ways to gain an edge.

1. Experiment With Nascent Tech

Few thought of Twitter as more than a quirky novelty when it launched. Many questioned Snapchat’s judgement when the company turned down a $3B acquisition offer from Facebook, but investors worldwide continue to bet on the loyalty of the startup’s young audience. Yo attracted heaps of buzz and investment money last year, but has yet to find its niche. And though it only launched three weeks ago, Meerkat is currently on a growing spree. You never know which social experiment will evolve into the must-have habit, so grab your username on every new platform and contribute to the early exploration.

Continue reading at AdAge.com

Après s’être attaqué à la station des Arcs, l’artiste anglais Simon Beck a, cette fois, investi le Banff National Park dans les montagnes Rocheuses canadiennes, continuant ainsi a dessiner d’immenses motifs sur la neige. Découvrez ces nouvelles oeuvres avec la vidéo disponible en bas de l’article.

Rumors of iAd’s demise have been greatly exaggerated.

Starting on Thursday, Apple is extending its mobile advertising network to iTunes Radio, its web streaming service that competes with Pandora, through programmatic ad buying. Previously, advertisers had to buy through Apple’s lean iAd sales staff. The new feature also comes with updated targeting capabilities, using customer phone numbers and email addresses that can be cross-referenced anonymously against marketers’ data.

It’s a signal that, despite the dominance of Google and Facebook in digital advertising, Apple can, if it wants, wield influence in the market given the ubiquity of its devices.

Continue reading at AdAge.com

Ms. Dubuc, the chief executive of A&E Networks, tries to get the best out of her teams by balancing them with three types of people. (With video.)

Category: Beyond Madison Avenue
Summary: Sixty-four teams are going to the Dance!

March Madness, or the NCAA Men’s Basketball Tournament, starts officially on Thursday at 12:15 p.m., when the first-rounders start competing in the four regions across the nation.

Who will be this year’s Cinderella team? Will Kentucky join the ranks of the legendary…