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La Era Azul Esoteric Library
Life answers are evident for the ones wishing to live it through. You know it, you see it.
Advertising Agency:Pubblica, Bogotá, Colombia
Creative Director:Ronald Bastidas Vélez
Art Director:Christian Vanegas
Copywriter:Ronald Bastidas Vélez
Illustrator:Ángela Mejía, Christian Vanegas
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Evolve
If they find it, they’ll play with it.
Always lock up your guns.
Advertising Agency:McCann, New York, USA
Chief Creative Officers:Sean Bryan, Thomas Murphy
Associate Creative Directors:Ferdinand Daniele, Thomas Weingard
Chief Production Officer:Nathy Aviram
Senior Art Producer:Wendy Leahy
Account Executive:Rachel Heiss
Manager:Sharon MacKenzie
Print Project Management:Sharon MacKenzie
Senior Print Producer:April Gallo
Photographers:The Selby, Kevin Zacher
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Inmobiliari
Advertising Agency:Taller Cuatro, Lima, Peru
Executive Creative Director:Carlos Salinas
Partner:Carlos Salinas
Creative Director:Renato Carrión
Copywriter:Victor Conca
Art Directors:Renato Carrión, Carlos Garcia
Executive:Tina Delgado
Photographer:Luis Miguel Otayza
Art Director:Keini Toma
Post Production:Pixel Studio
Production Manager:VNF producción
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Mettre
Advertising Agency:CCZ WOW, Curitiba, Brazil
Creative Director:Rodolfo Amaral
Head Of Art:Alexandre Norito Miyaki
Art Directors:Alexandre Norito Miyaki, Silvano Gurski
Copywriters:Rodolfo Amaral, Bruno Trindade
Digital Planning:Silvano Gurski
Account Executive:Gustavo Pessoa
Art Buyers:Adriana Bonfim, Alessandra Carrenho
Illustrator:Nukearts Design Studio
Approval:Lucas Tavares de Farias
Direct Marketing, Design
National Bank Kenya
Advertising Agency:Scanad, Nairobi, Kenya
Creative Director:Inam Kazimi
Art Director:Divya Buddhdev
Copywriter:Inam Kazimi
Additional Credits:Martin Mwangi
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Sangue Corinthiano
My team already had a Libertadores title, a World Championship and a stadium.Now it has also its own type of blood.
Addicts can donate blood? Only if they’re addicted to Corinthians.
I may not be a universal donor, but my blood has two World Championships.
I’m for Corinthians. Said a red blood cell to another.
Every blood has leukocytes, blood cells and platelets. But only ours has passion and madness.
Advertising Agency:Publicis, Sao Paulo, Brazil
Photographer Producer:Selma Momosse, Natalia Souza
Executive Creative Director:Kevin Zung
Creative Director:Daguito Rodrigues
Art Director:Rodrigo Gigante Machado
Copywriter:Rodrigo Strozenberg, Daguito Rodrigues
Photographer:Bruno Cals
Chief Executive Officer:Hugo Rodrigues
Illustrator:Pedro Jr, Edivan Morais, Boreal, Ossestudio
Print Producer:Rita Vilarim, Emerson Russo, Thiago Loureiro
Account:Gabriela Borges, Kamila Miyazato, Leila Correia
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Born Free Foundation
Help the while you still can at bornfree.org.uk
Advertising Agency:Wcrs, London, United Kingdom
Creative Director:Steve Hawthorne, Katy Hopkins
Account Director:Olenka Lawrenson
Agency Producer:Mario DaCosta, Nick Cruttenden, Simon Fraser
Photographer:George Logan
Retoucher:Felicity Crawshaw
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Howick
Advertising Agency:Beattie Mcguinness Bungay, London, United Kingdom
Creative Director:Matt Waller
Art Director:Olly Wood
Copywriter:Martin Headon
Photographer:David Clerihew Photography
Typographer:Dan Forde
Post Production:Happy Finish
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Talktalk
Now everyone can have TV with all the extras, but without the price tag.
Advertising Agency:CHI&Partners, London, United Kingdom
Creative Director:Micky Tudor, Jim Bolton
Art Director:Gavin Torrance, Jimmy Hunter
Copywriter:Danny Hunt, Steve Deput
Illustrator:David Turfitt, Rob Swainson
Graphic Designer:Alex Lieven, Ray Loty, Louise Sloper
Media, Online
Correio Da Manha
Starting with the idea that one piece of paper can be as responsive as a website and that it can be adapted to all the formats we want, we created a print ad in which all the information is adapted to the space available in the page as this is folded. Like the websites that are optimized for different screen sizes, the Correio da Manhã print ad was conceived to be manually adapted to 3 formats, so that the readers can get to know the newspaper new website and how it can be easily accessed by tablet or smartphone.
Advertising Agency:Ogilvy & Mather, Lisbon, Portugal
Creative Director:Jorge Coelho
Art Director:Nuno Gomes
Copywriter:Rui Antunes
Creative Supervisor:Joao Guimaraes
Managing Partner:Francisco Costa
Account Director:Paulo Caixeiro
Account Executive:Catarina Oliveira
Tv Producer:Paulo Carrapito
Tv Production:Mixturas
Production & Logistics:Eduardo Vale, João Carrapito, Álvaro Carrapito
Packshot animation:Tiago Simões
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RAYYAN MINERAL WATER
Creative Director:Prasad Pradhan
Art Director:Alberto Berton
Copywriter:Alberto Berton
Cgi:Daha Madhavan, Tamer Shams
Postproduction:Daha Madhavan, Tamer Shams
Media, Outdoor
Deutsche AIDS Stiftung
Advertising Agency:thjnk, Duesseldorf, Germany
Creative Director:Kai Röffen, Fabian Kirner
Art Director:Pia Kronsbein
Copywriter:Thomas Kuhn, Michael Manke
Media, Promo, Direct Marketing, Design, Online
No Sleep
As a freshly baked art director I wanted to create a job application that stood out from the rest. I therefore created an alias called No Sleep. An art director who never sleeps and is always brimming with ideas. I made “The No Sleep Wake Up Call”. A direct mail containing : No Sleep pills that woke you up. A resume made to look like a doctors medicinal prescription. A business card printed on a pillow with the information on the back. All wrapped up in a box and hand-delivered by a doctor on agency house calls.
Advertising School:No Sleep, Copenhagen, Denmark
Creative Director:Martin Nørgaard Furze
Art Director:Martin Nørgaard Furze
Copywriter:Martin Nørgaard Furze
Photographer:Magnus Kristoffersen
Media, Online, Mobile
Coca-Cola
Advertising Agency:Aurora Baréalisse Marketing & Branding, Yerevan, Armenia
Creative Director:Arthur Azizyan
Technical Director:Arman Atoyan
Art Director:Luiza Hakobyan
Copywriter:Ani Margaryan
Illustrators:Mayis Ghushchyan, Diana Aghamyan
Photographer:Narek Arakelyan
App Development:Arloopa
Film
Sprite
Advertising Agency:Mccann, Sydney, Australia
Executive Creative Director:Dejan Rasic
Art Director:Felix Holfve
Copywriter:Martin Svane
Director:John O’Hagan
Production Company:AMVI
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Tambour Paint
Say it with colour.
Advertising Agency:Acw Grey, Tel Aviv, Israel
Executive Creative Director:Tal Riven
Creative Director:Ziv Meiri
Art Director:Carmit Ken-Dror
Print
Forget about replacing it.
Advertising Agency:Acw Grey, Tel Aviv, Israel
Executive Creative Director:Tal Riven
Creative Director:Idan Regev
Copywriter:Kobi Cohen
Art Director:Ira Gimpelevich
Client Manager:Daphna Gan
Supervisor:Doreen Zipper
Account Manager:Michal Buchbinder
Illustrator:Amit Shimoni
Converse is celebrating its signature Chuck Taylor All Star line in a new push that showcases consumers who make their own mark on the sneaker. The campaign kicks off today with more than 200 portraits of worn and customized Chucks from around the world, including some from notable fans like singer Patti Smith and artist Andy Warhol.
Called “Made By You,” the push features the 98-year-old Chuck line, which is the foundation of the Nike-owned Converse brand. Competitor Adidas also launched a star-studded global campaign heralding the most iconic shoe in its Originals line this year. Converse’s campaign highlights its customers’ creative spirit, although it also includes high-level celebrities.
“This is just a general celebration of people who love to wear their Chuck Taylors,” said Ian Stewart, VP-global marketing at Converse. “This campaign speaks to us wanting to celebrate self-expression around the world.”
WANTED: Permanent employee for hot San Francisco agency. Tenure: Six months.
This trial-basis employment model being considered by two-year-old creative shop Argonaut is one of many innovative approaches agencies are turning to in the hunt to attract the best and brightest. In today’s digital-first world, agencies are no longer competing just among themselves, but against the Silicon Valley-size salary, stock options and benefits dangled by tech giants like LinkedIn and Amazon. Lacking the financial lure of an IPO that startups offer, Madison Avenue is doing a lot more creative thinking when it comes to employment.
Argonaut hopes its approach will resonate with talent wary of committing long-term to the first opportunity. “The more I talk to recruiters and candidates, they seem to be open to a trial basis,” said Maura Menapace, head of talent at Argonaut. “Everyone is thinking, ‘All this stuff is trial and error, so let’s try something new out.'”
It’s not easy being a Cadillac buyer these days. You have to change the world.
That’s the takeaway from the beautifully shot, gritty new Cadillac campaign that highlights risk-takers such as Apple co-founder Steve Wozniak, fashion designer Jason Wu and “Boyhood” director Richard Linklater. Set to a gorgeous melody sung by Edith Piaf, it shows very spare glimpses of the car as it motors down the streets of the brand’s new home in New York. Superimposed are copy lines like “How dare a college dropout invent the personal computer?” and “How dare a fashion intern become an arbiter of style?”
Underpinning this gauzy effect is Cadillac’s pitch of reinvention, celebrating those who strive to achieve greatness at the risk of failure. “Only those who dare,” it says, “drive the world forward.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
