Hasta La Creative!

I have been educated.
I have learned about Western
Civilization. Do you know what the message of Western
Civilization is? I am alone.

— Eileen Myles

• #118
• Field Guide to Virtual Warfare
• Eileen Myles
• western civilization

Read more on Adbusters.org

Source

What I saw at Yale I have continued to see at campuses around the country. Everybody looks extremely normal, and everybody looks the same. No hippies, no hipsters, no butch lesbians or gender queers, no black kids in dashikis. The geeks don’t look that geeky; the fashionable kids go in for understated elegance. Everyone dresses as if they’re ready to be interviewed at a moment’s notice. You’re young, I want to say to them. Take a chance with yourselves. Never mind “diversity.” What we’re getting is thirty-two flavors of vanilla. College used to be understood as a time to experiment with different selves, of whatever type …

The system manufactures students who are smart and talented and driven, yes, but also anxious, timid and lost, with little intellectual curiosity and a stunted sense of purpose: trapped in a bubble of privilege, heading meekly in the same direction, great at what they’re doing but with no idea why they’re doing it.

—?William Deresiewicz, excerpted from Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life.

• #118
• Yale
• Field Guide to Virtual Warfare
• youth

Read more on Adbusters.org

Source

Hey Adbusters,

You’ve been bashing postmodernism a lot lately. Good, I say. It’s about time we moved on. But it occurs to me that the term postmodernism is misunderstood almost everywhere it’s used; some of my professors and almost all of my fellow students would be at a loss even to begin a definition of the term. So I’m thinking, maybe it would be a good idea to give your readers a bit of context. This seems important because postmodernism in itself isn’t all bad. As I understand it (and perhaps this only applies to the academic sense of the word) the postmodern movement was started in the early 1950s in Europe and America and revolves around the basic insight that what people do and think is ideologically conditioned by their social circumstances. “Incredulity to the metanarrative!” they shout, proclaiming, in very much the same way we ourselves would like to proclaim, that no one has the authority to state definitively what is and what isn’t, in the deepest sense of those words. Postmodernism was, from its get-go, a revolt against fixed and absolute meaning. The problem that I see with postmodernism is that it raised some excellent, cutting questions (like, “Would you really be saying that, if you weren’t a straight, white dude in America?”) but failed to provide any meaningful or satisfying answers to those questions. They basically destroyed the possibility of relying on absolute values, such as “the Good” or “the Beautiful” or “the Reasonable,” without setting anything up in their place. Not that they didn’t try, of course. But it’s my sense at least that they failed, and I don’t think I’m alone in that. Which leads me to why we should be bashing postmodernism today, in 2014. The postmodern question has been asked: “Why do you believe the things you believe, why do you act the way you act, knowing that there is no such thing as absolutely true value in this screwed up world?” The point now is to answer this question, to succeed where the postmodernists have failed. Environmentalism and social justice movements, as far as I’m concerned, are just starting points for this task. What we need to be able to do is compellingly articulate to ourselves and to the world why environmentalism, why social justice, why not simply lie down and forgo the small amount of active freedom each one of us is born with? We can answer these questions in one of two ways: We revive some of the old modernist values, such as citizenship, honor or compassion, or we construct a new, satisfying, dynamic system of values that takes into account changing times and different peoples. In either case, we are no longer postmodern.

In any event,
I remain,
A humble subscriber,

—?Trevor Griffith

• #118
• letter to editor
• Postmodernism

Read more on Adbusters.org

Source

Cela faisait un petit moment que l’artiste Banksy ne s’était pas manifesté. A chacune de ses apparitions artistiques, il provoque, en témoignent ses dernières œuvres réalisées à Gaza en Palestine. Le Banksy 2015 ré-appuie là où ça fait mal, avec ces créations à découvrir en images dans la suite de l’article.

Will Haywood est un illustrateur & graphiste de talent basé à Londres. L’artiste développe un style géométrique unique, d’une grande fraîcheur, auquel il ajoute subtilement des textures qui donnent beaucoup de profondeur à ses dessins. Une sélection de ses oeuvres est à découvrir dans la suite.

Adidas continues to dominate our weekly Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures. The brand’s “Take It” goes to the top for the second consecutive week while “There Will Be Haters” hangs in the top 10 even as it recedes to No.6 from No. 2.

Samsung takes over that No. 2 slot with the “Movie Magic” campaign it introduced at the Oscars, which displays the versatility of its mobile devices by touting how they could be used to shoot the next great film.

But for viral persistence, Google’s “The Google App” campaign is making an impressive showing, appearing on the chart for the twelfth time since September. (It fell off for a time but is back in action.)

Continue reading at AdAge.com

And so it begins: the annual series of network announcements about programing in the upcoming TV season, setting the stage for upfront negotiations with ad buyers this summer.

This time around TV networks are contending with a lackluster marketplace and coming off a weak 2014 upfront ad haggle.

Kids’ networks have already kicked off the fanfare, announcing plans for the 2015-2016 TV season.

Continue reading at AdAge.com

Com a intenção de tornar a experiência de jogo mais dinâmica, interativa e conectada, Google anunciou que irá lançar ferramentas para desenvolvedores transformarem smartphones e tablets Android em controles de games compatíveis com Android TV.

O pacote Nearby Connections API é uma atualização dos serviços Google Play e permitirá que os desenvolvedores de games customizem o que estará na tela do aparelho de acordo com as necessidades de seu jogo.

No vídeo de apresentação, Google demonstra o novo protocolo a partir de um jogo de corrida onde funcionalidades como velocímetro, tacômetro, botões de impulso, freio e acelerador funcionam através de um smartphone.

Público para experimentar a novidade é o que não falta. Segundo anúncio do Google, de 1 bilhão de usuários Android no mundo, 3 a cada 4 usuários jogam games em seus dispositivos móveis. Isso permite que os desenvolvedores de jogos tenham chances de alcançar uma audiência global e construir não somente experimentos, mas games de sucesso.

Agora o momento é de espera, aguardar os próximos jogos e adaptações dos desenvolvedores que primeiro colocarem a mão na massa. Além disso, o pacote de ferramentas está restrito ao sistema Android, tanto para aparelhos móveis quanto para a TV. Ou seja, será preciso uma Android TV, lançada no ano passado, para experimentar os jogos produzidos com a nova API.

Não é a primeira vez que os esforços do Google se concentram em sincronizar smartphone a um outro meio através de games. Se antes a Android TV já permitia acessar e usar seu smartphone ou tablet como controle do sistema Google, agora esse novo pacote de ferramentas vai além de adaptações básicas e abre espaço para a criatividade a partir da integração de funcionalidades antes não disponíveis.

A possibilidade de construir um jogo pensando em um controle que funciona como uma segunda tela, e que está sempre no bolso do usuário, pode dar início à ótimos projetos.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie