(TrendHunter.com) In an effort to promote Earth Hour 2015, Pentagram, WWF and Do the Green Thing have commissioned designers and artists to create eco-friendly items using waste and everyday objects.
The collection…
Phamily kitchen est un restaurant vietnamien contemporain situé à Collingwood, en Australie. Avec un espace à moitié peint d’un bleu vif qui se prolonge même jusqu’au mobilier, ce lieu original rappelle le travail de l’artiste londonien Davide D’Elia qui avait lui aussi plongé la partie inférieure de la galerie ex-elettrofonica dans un bleu piscine. À découvrir en images.
Cette série réalisée par le photographe italien Guido Argentini est le reflet de sa grande passion pour la sculpture et la danse. Très inspiré par le charme et la beauté féminine, l’artiste a mis en scène une femme nue entièrement peinte d’argent s’exerçant à diverses contorsions. À découvrir dans la suite.
(TrendHunter.com) These mobile worker furnishings range from flatpacked to portable products that are designed to fit one’s busy lifestyle. On-the-go and freelance work is becoming more common among millennials…
(TrendHunter.com) Opposing the general mentality of programs such as The Biggest Loser and Extreme Weight Loss, the ‘Nothing to Lose’ project celebrates fat bodies as perfect in their own right.
The…
Pour l’Orchestre National de Lorraine, les illustrateurs français Violaine et Jeremy ont dessiné les visuels des affiches dans le cadre de la saison 2014/2015. Au crayon sur Canson, ces illustrations aux tracés précis représentent des images symboliques pour chaque orchestre du programme : un bel oiseau pour L’Oiseau de Feu, un couple russe qui s’embrasse pour Bons Baisers de Russie, un masque maléfique pour Malédiction.
(TrendHunter.com) Alejandro Figueredo Diaz-Perera is a Cuban artist who will be living in a crawl space at the West Loop gallery in Chicago for a performance called ‘In the Absence of a Body.’ The artist…
Go.Mir est une maison d’hôte située sur Jeju, une île touristique de la péninsule sud-coréenne. Ses murs et ses escaliers rouges flamboyants ne sont pas un hasard et font référence au nom de la maison qui signifie « dragon en coréen. La structure extérieure quant à elle rappelle un bloc de roche basaltique sculptée de manière irrégulière. Un design signé Moon Hoon, À découvrir.
(TrendHunter.com) These flavored water innovations range from funneling beverage dispensers to homemade soda kits that make staying hydrated all the more delicious. With the growing popularity of flavored water,…
(TrendHunter.com) These elegant wedding venues range from sky-high garden spaces to wedding chapels that are illuminated at night. When planning a dream wedding, modern brides aren’t afraid to splurge,…
Erik Johansson est un photographe et artiste suédois. Son travail consiste à mixer des centaines de photos pour confectionner un montage final hyper réaliste mais totalement illusoire. Erik provoque, casse les repères et s’amuse un maximum avec l’esprit du spectateur. A découvrir.
(TrendHunter.com) These extravagant wedding innovations range from Parisian candy stations to luxe farmhouse ceremonies that draw inspiration from an equestrian theme. With millennials’ media obsession at an all-…
(TrendHunter.com) Aside from the bride and groom themselves, one of the biggest centerpieces of any wedding revolves around the extravagant cakes. As traditions continue to evolve, the idea of the wedding cake may…
(TrendHunter.com) While off-road skateboards aren’t a novel invention in themselves, what makes the Gila Board unique is the fact that is doesn’t have a motor but instead is equipped with a novel fully…
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Wex Inc is a creative agency that focuses on effective communication giving the brands a unique identity. Art, music, books a typical Bong environment keeps the work space alive. A team of dedicated professionals make sure no matter what the outcome is the creative instinct never gets affected. We emphasise on the thought process and are always on the lookout for good thinkers. Our expertise lies in advertising and branding communication, direct mailer and social media.
?What made you start Wex Inc?
When my best friend Adarsh and I started looking for an agency, who will give us good concepts for our dream ventures Roads and Collegify, we were not getting what we wanted. While most of them concentrated on basic designs we were looking for good conceptual works. We finally decided that the best way to meet our demands will be to get the things done by ourselves. This is how Wex was born in 2011.
?Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
Yes, they are from the school of life. We do not hire people based on their portfolios and to know exactly how we pick them please apply. ??How would you define the design style at Wex Inc?
Here at Wex, we have a team coming from different backgrounds having plenty of stories to tell that gets reflected in our design. We never restrict ourselves to any particular school of design but try and explore as much as possible for the respective brand. ??What does Wex Inc. do which sets it apart?
We do not do different jobs but do ordinary jobs differently.
?Were there any particular role models for you when you grew up?
Steve Jobs had changed my life forever. While on the other hand David Ogilvy was someone who had been significantly important in all these years.
?Who was the most influential personality on your career in Brand Building??
As far as brand building is concerned, none other than Mohandas Karamchand Gandhi had been the most influential personality.
?How important is the focus on good design in Wex Inc.?
We do not believe in good design. What we mean is if it is effective, it is good. At Wex, we focus on effective visual communication.
?Do you function like a traditional advertising agency? Or would you call yourself more of a graphic design/branding agency?
We are more inclined towards providing creative solutions and hence we more of a graphic design/branding agency.
??What do you feel about the state of design in Brand Building in India??
Honestly, we do not feel good about it. And there lies the opportunity. A big one.
Any other Indian agencies you admire?
Ogilvy & Mather.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option? Or Advertising and brand building??
If graphic design is fresh boiled rice, then the brand building is kind of fried rice. Advertising is a sort of Biriyani. But you know rice is common so without graphic designing one cannot go for brand building and advertising. If you are looking for brand building and advertising enjoy your rice in a better way.
Who would your design team like to take out for dinner??
The man himself Piyush Pandey.
What’s on the company iPod?
Music from any and every genre the decibels of which do not harm our creative potency. ??Mac or PC?
Mac.
Whats your Twitter Handle?
twitter.com/xrohan
Facebook posts for CUREat: CUREat is a clinical service that caters into clinical nutrition, advanced diabetics, food therapy and optimum wellness. The idea for the brand was to create awareness about some vital diseases in the simplest way. The tagline of the posts was given ‘somoy thakte sotorko hon’, which means take caution when there is still time. Sugar (Diabetes), Arthritis, Lung Cancer, Piles and Gout pain – we selected these five and keeping the visual simple wrote the names of them putting emphasis on the syllables, so that the pain reflects.
Direct Mailer – Nababorsho card for DNV: DNV Food Products is primarily a spices company now catering into a varied range of food products. On the occasion of Bengali New Year 1421 we designed this card following a popular Bengali metaphor “Je raandhe, se chulo bandhe”. This means one who can cook has also the expertise of doing every job i.e. she is multi tasking woman. Drawing simile between ‘mother’ and ‘DNV’, the benefits of spices were mentioned and the copy is ‘choddosho ekushe, rannata hok koshe’. This means in 1421 let the cooking be more healthy and spicy.
Campaign for Rapid Footfalls: Rapid Footfalls (RFF) is a consultancy firm that helps you to gain footfalls against every odd. As the approach is beating the odds, the best way to define them was to approach what is impossible. The copy says ‘Growbheer shomoshyar birol samadhan’. This means we find solutions to how to increase footfalls.
Digital campaign for Real Good Solutions: Books are what milk is to a breast fed baby. An initiative to make people realize the significance of books and encourage them to read more made the campaign designed for Real Good Solutions, a business consultancy firm. The emphasis of this campaign was to get back to the roots that gave us the true knowledge of life. The books used here ‘Adorsho Lipi’, ‘Barno porichoy’ and ‘Sohoj Path’ are the pillars of childhood of every Bengali.
Emailer and Facebook post for Real Good Solutions: In spite of having public toilets all over the cities many Indians still now shamelessly choose the walls to make a mark of manhood. This obnoxious habit of men seems to be never changing. In Bengali urinating is called ‘mota’ and ‘mat’ means opinion. The pun ‘motadhikar’ which means both right to urinate and right to express your opinion i.e. voting was used. The copy says ‘Apnar motadhikar pesh korun sothik sthane’. This means express rights at the right place. This was used as e mailer and Facebook post issued on public interest at the time of polls.
Wex Diwali
The post Wex Inc : A Boutique Agency In Kolkata appeared first on desicreative.
(TrendHunter.com) The top March 2015 social good trends focus on efficiency and convenience.
Now more than ever, consumers are socially aware and globally conscious. However, with so many different causes needing…
A escola digital sueca Hyper Island é famosa entre criativos do mundo inteiro. Tanto pelo método de ensino, que não inclui aulas e professores, baseado no conceito de “aprenda fazendo”, como pelos altos preços.
Mas eles se garantem tanto – e por isso você não deveria reclamar de pagar o investimento – que abriram os métodos, atividades e metodologias da escola em um site. É o Hyper Island Toolbox.
São dinâmicas divididas em cinco categorias: Energizadores, Ação, Equipe, Inovação e Auto-Liderança. Métodos criados para desenvolver a colaboração criativa e organizar trabalhos em grupo. Cada atividade é explicada passo a passo, e podem ser usadas individualmente ou em conjunto na criação de workshops.
Você certamente já passou vergonha em alguma dinâmica em grupo, seja em algo super trendsetter que a sua empresa inventou ou em algum processo seletivo. Com o Toolbox a mesma coisa, só que com a chancela ultra criativa da Hyper Island
Uma das sessões energizadoras é a The Viking, por exemplo, onde até 40 pessoas devem sacudir mãos e braços enquanto gritam palavras nórdicas. Por outro lado, uma das atividades de Inovação explora o conceito de Ideation, que demontra os três princípios úteis da criatividade e da geração de ideias: quantidade como condição para qualidade; construir baseado na ideia de outros; e que as ideias apresentadas são geralmente as mesmas.
Enfim, dá uma boa olhada: toolbox.hyperisland. São 59 métodos disponíveis até o momento.
Post originalmente publicado no Brainstorm #9
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For this spot for Gunderson Health System, to show that they’re different from other hospitals and give health care with emphasis on the word “care,” the starring role is the dog. And it’s a real therapy dog, too.
Gunderson Health System is different, from other healthcare companies. Rather than give us something fake and chirpy, they went created a campaign featuring a more intense, but inspiring form of storytelling.
Gunderson Health System brings some true story magic to this spot to showcase how they’re different from other types of hospitals.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
