
UPS is launching a new campaign with the tagline “United Problem Solvers,” which replaces its “We Love Logistics” campaign and tagline that launched in 2010.
The integrated campaign, including TV, print and online, was created by Ogilvy & Mather Worldwide and will debut March 8 during the NCAA men’s basketball tournament. Print ads are running in general business publications and select trade magazines. The budget is undisclosed.
“‘We Love Logistics’ set the stage for describing the full breadth of UPS’ logistics capabilities, from overnight shipping to providing supply-chain solutions,” said Maureen Healy, VP-customer communications at UPS. Ogilvy & Mather also created the “Logistics” campaign.
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