Outdoor, Print
Toyota
Advertising Agency:Marketway/Publicis, Cyprus
Creative Director:Naya Koutroumani
Art Director:Alessio Criscuoli
Copywriter:Naya Koutroumani, Alessio Criscuoli
Photographer:Harris Kyprianou
From craft beer to fancy sodas, high-end beverages are growing in popularity. But are drinkers ready to swallow the idea of premium milk?
A joint venture between Coca-Cola Co. and a dairy co-op is testing that proposition with a new ad national campaign expected to break today for Fairlife, an upscale milk brand that began a national rollout in early February.
The product uses a patented cold-filtered system that the brand says produces a milk that is lactose-free and contains 50% more protein, 30% more calcium and half the sugar of regular milk. It also costs about twice as much as regular milk, according to published reports.
Andrew Benett, global CEO at Havas Worldwide and Havas Creative Group, came up on the creative side of the ad business. But he forsees a future of hyper-targeting, in which creative depends on media, and media relies on creative.
He talked to Ad Age about what exactly that means and how agencies are coping with having to produce versions of their work for diversifying formats and splintering audience targets.
Ad Age: Is TV really going digital? What does that mean for advertising?
Imaginé par l’architecte Guillaume Mazars, « Reveal the absence, the Un-Built » est un projet architectural de grilles orthogonales ayant la forme d’un cube. Inspirée du travail de l’artiste russe El Lissitzky – « The Wolkenbügel », cette structure joue sur la transparence, la profondeur, les notions d’espace et de perception. De nuit, des contours virtuels seront illuminés afin de pouvoir deviner le bâtiment dans l’obscurité.
Nielsen is introducing what it says is its first marketing campaign in five years to start a conversation about the need for better media measurement. TV networks hardly need the encouragement — many executives already regularly complain about Nielsen’s failure to track viewers on internet-connected devices or outside the home — but Nielsen’s “Total It Up” video tries to put everyone on the same side:
Let’s count the binge-watchers; the cord-cutters; the on-the-go multi-taskers …. Let’s evolve the ratings to include every view on every screen.
Nielsen has made strides in catching up with the way viewers consume content, adding certain capabilities to measure mobile devices and streaming video services, but there are plenty of caveats that keep real totals elusive.
Pour le printemps 2015, la marque Bloomingdale a contacté quelques stylistes pour imaginer des robes toutes conçues à partir de crayons de couleurs Crayola. Nanette Lepore, Rebecca Taylor, Clover Canyon, Rebecca Minkoff, Torn by Ronny Kobo et Parker ont travaillé sur différentes robes printanières en laissant transparaitre, chacun à leur manière, leurs signatures, couleurs et inspirations.
By Nanette Lepore.
By Nanette Lepore.
By Parker.
By Rebecca Minkoff.
By Rebecca Taylor.
By Torn by Ronny Kobo.
By Mountain Meadow.
Photos by Matthew Carasella.
Exposition au 59th Street Bloomingdale à New York City.
IKEA sort une gamme de meubles permettant de recharger vos appareils mobiles en les posant directement sur des plots de charge figurant sur les surfaces de meubles alimentés avec la technologie de recharge sans fil Qi. A découvrir dans la suite.
« Tennino » est une table de ping pong en carton qu’on peut monter soi-même en quelques minutes grâce à aux pièces cartonnées pré-pliées. Conçue par les designers allemands Kickpack, cette table de jeu a été pensée pour les bureaux et permettre des moments de détente et divertissement au travail. Accompagné de 2 balles, ce produit est disponible pour 59,90€ sur leur site.
« Lives, after life » est une série de cinemagraphs et de photographies imaginées par le créatif Andrés Gomez Ortega, basé en Colombie. A partir de la phrase « Do more what you love », il a réalisé ces images animées en boucle et ces dictons avec une esthétique et une typographie qui tournent autour des néons et des étoiles.
As an HBO documentary unfolds about Robert A. Durst, the real estate scion, the Los Angeles district attorney is reviewing the killing of Mr. Durst’s friend Susan Berman in 2000.
desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)
Jayesh Sivan is an illustrator and designer based out of Bangalore City, India. Graduated with an M.A. in Illustration from University For The Creative Arts UK, he is currently working as Visual Communication faculty with Srishti School of Art, Design & Technology. As a practitioner, his projects are ranging from Illustration, Graphic Design and Information graphics. His client list includes, Link Magazine Italy, Welcome Trust London, Puma India, Atlas Brands, Gravity Consulting, Penguin Books, Hachette Books, Rupa Publications, Kerala State Institute of Children’s literature (KSICL), Thaliru, Dc Books, Harper Collins, Rediffusion Y&R, Stylus Inc, Viamedia, BWW, Heartisans, MYO, Fabulloso, Opsbuds, Mahindra Retail etc.
Why are you an Illustrator?
I love drawing my surroundings, and I think only through images I can express these experiences and impressions. Considering illustration as a medium, I find it easy for me to integrate a story, mood, atmosphere, people, settings etc while trying to communicate an experience.
?Did you attend school for fine art or design?
Yes, I graduated with BFA in Applied art from college of fine arts Trivandrum, and then I pursued an MA in Illustration from University For The Creative Arts Farnham, UK.
?You have a distinct style of illustration. How long did it take you to develop your style?
Thank you, I think having an individual style is very important also style is something that evolves gradually and not overnight. I believe when some one given more importance to his individuality rather than craft, that is when personal style start evolving. If an illustrator thinks that, style is something happens overnight, then may be they are imitating some one else style.
Were there any particular role models for you when you grew up?
Though I was really interested in seeing Raja Ravi Varma’s realistic paintings when I grew up, I really don’t know if I had a role model of that sort.
Who was the most influential personality on your career in Illustrations?
Christoph Niemann is one of my ever time influential personality in illustrations. I really like the hybriding methods he is using in his conceptual illustrations. His illustrations are really communicative and every illustration has a solid concept. The humor in his illustrations towards different issues amazes me.
What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising?
Since my college days I have been freelancing and handled many client. And the same has been continued till date. Though I have worked for advertising projects, It happened that I collaborated more with publishers and design studios.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Yes, there is lot of opportunity for illustrators to collaborate with advertising agencies. But I work mainly with publishers because of the narrative aspects of the content that the publishers provide.
Was there any time when you wanted to quit Illustrations?
Not at all!
Have you considered turning your illustrations into toys?
So far I haven’t explored anything of that sort, however I have been planning for developing series of plaster based 3D reliefs and prints.
Any other Indian Illustrators who you admire?
Yes. Artist Namboothiri, he has a very unique style in identifying and expressing his subject. I really like the portrayal of daily life and the quest for investigating social identity in his drawings.
?Do you have any favorite fellow illustrators or resources relating to your fields?
I do have couple of favorite fellow illustrators. Priya Sebastian is one among them, and I like her work for the uniqueness, the atmosphere in which each illustration is made.
Communication art, Creative Review, AOI illustration etc are some of the good resources that help me updating myself with the contemporary illustration practice.
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
If you are willing to follow your heart for the love of image making, then all the hard work will pay off at the end. Also it is important to understand the advantage of an illustrator being a multi-disciplinary collaborator rather than sitting at home and working alone.
?What’s your dream project?
Publishing a children’s book. I am in search of good children’s book writers who interested in collaborating.
?Mac or PC?
Mac.
?Who would you like to take out for dinner?
Anyone from my friend circle.
What’s on your iPod?
I don’t have one.
Whats your Twitter Handle?
@JayeshSivan
Jayes can he reached via his website here.
The post Jayesh Sivan : Illustration appeared first on desicreative.
I once knew a creative director on a mediocre account who loved to throw the word “rock star” around whenever he could, as if by saying it, it meant he was one. I never knew what he meant exactly, because his work was as mediocre as the account he lead. So at the risk of offending mediocre creative directors everywhere, let me say this– you are not rock stars.
The rapist Mukesh Singh re-emerged into the public eye last week, when the BBC released quotes from a jailhouse interview he gave for “India’s Daughter,” a British documentary about the crime.
Cable profits are increasingly tied to broadband rather than video.
Media, Promo
SmartLife
“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” This is a meaningful and inspiring story about how SmartLife, an NGO for blue-collar labourers, in affiliation with the Community Development Authority in Dubai, helped thousands of labourers graduate from blue-collar to white-collar, and improved their status and quality of life.
Advertising Agency:FP7/DXB, Dubai, United Arab Emirates
Print
ASDRA
I am who I am. And I have Down Syndrome.
Advertising Agency:TBWABuenos Aires, Argentina
Chief Executive Director:Pablo Poncini
Executive Creative Directors:Juan Cruz Bazterrica, Guillermo Castaneda
Art Director:Juan Cruz Bazterrica
Copywriter:Pablo Poncini
Photographers:Félix Busso, Lucila Blumencweig, Urko Suaya, Gabriel Rocca, Seba Arpesella
Print
Audi
Don’t let your Audi fall into the wrong hands. Audi Service.
Advertising Agency:Thjnk, Berlin, Germany
Creative Directors:Matthias Walter, Siyamak Seyedasgari
Art Directors:Inga Oßenbrügge, Mike Wenzel, Anika Zanter
Copywriter:Daniel Lamprecht
Photographer:Attila Hartwig
Media
ESPN
Advertising Agency:Africa, São Paulo, Brazil
Creatives:Sergio Gordilho, Diego Ferrite, Caio Gandolfi, Caio Batista, Alexandre Esposito
Associate Creative Directors:Roberto Kilciauskas, Bernardo Romero
Creative Vice Presidents:Rafael Pitanguy, Eco Moliterno
Chief Creative Officer:Sergio Gordilho
Africa LAB Director:Evandro Soares
Client Services:Celina Esteves, Juliana Araujo, Carolina Gatti, Mariana Ruschi and Nathalia del Moral
Planning:Daniel Prestes and Ronaldo Pegorano
Media:Luiz Fernando Vieira, Rodrigo Famelli, Rafael Yunes, Caio Lima
Production Company:Academia De Filmes
Director:Marco Aslan
Executive Producer:Paulo Schmidt
P.:Julio Taubkin
Editors:Ernesto Neto, Marco Aslan, Jean Carlo Battistini, Descailleaux
Motion:Pedro Lima
3D Illustration:Eduardo Gomes
Post Production:Academia De Filmes
Sound Design:Jamute
Sound Producers:James Pinto, Cesar Mattos
Print
Iberogast
The natural remedy for bitter moments.
Advertising Agency:Pkp Bbdo, Vienna, Austria
Creative Director:Erich Enzenberger
Art Director:Astrid Bittermann
Copywriters:Erich Enzenberger, Magdalena Wiszniewska
Illustrator:Michael Hacker
Print
Jagermeister
Each art piece was meticulously constructed from 56 separate, intricately cut, carved, etched, sanded, lacquered, varnished and painted wooden parts — fashioned together like a puzzle. Together, they tell a story about Jägermeister’s heritage, ingredients and process.
Advertising Agency:Deutsch, New York, USA
Chief Creative Officer:Kerry Keenan
Executive Creative Director:Menno Kluin
Associate Creative Directors:Sean Lee, Luke Hughett
Copywriter:Brian Alexander
Art Director:Katrina Mustakas
Design & Typography:Juan Carlos Pagan, Brian Gartside
Interactive Design Director:Aliza Adam
Interactive Designer:Alex Miller
Experience Design:Anna Farrell
Art Buyer:Ali Asplund
Director of Creative Operations:John Bongiovanni
Senior Studio Artist:Tom Eberhart
Retouching:James Cullinane
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