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Feb 12

AntiCast 169 – Música e Estética

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ANTICAST_POST

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk e Marcos Beccari recebem o convidado Tiago de Lima Castro para conversarem sobre a relação entre filosofia, estética e música. Seria ela forma mais elevada de arte? Como os filósofos encaravam a música através dos tempos? Como é o contraste entre o erudito e popular?
Atenção: devido ao tamanho do programa, dividimos a leitura de comentários em um programa à parte, logo abaixo. Para os que gostam de ouvir esta parte do programa, ficou mais fácil de ir direto pra ela.

» 0h13min45seg Pauta principal
» 2h11min05seg Música de encerramento – “No Leaf Clover”, da banda Metallica.
» Download do episódio

Leitura de Comentários do AntiCast 168

» 40min18seg Música de encerramento – “No Leaf Clover”, da banda Metallica.
» Download da leitura

Patreon do AntiCast

Links

Blog e Podcast “Euterpe Despedaçada”, Tiago
Conto “Olhos em Branco”, do Beccari, no Jornal Relevo (pg.18)
Nova resenha do livro do Ivan no site Leitor Cabuloso
Novo vídeo do Zamiliano sobre Hora da Aventura
Novo Blog do Beccari sobre desenho

Projeto Humanos

Pensar Infográfico

» Curitiba | 07 de Março Segundo lote de descontos! (20%)
» Belo Horizonte | 21 de Março Segundo lote de descontos! (20%)
» São Paulo | Em Breve
» Mais Informações sobre os cursos www.pensarinfografico.com.br
» Quer o pensar infográfico na sua cidade?
» Curta a nossa página no facebook e acompanhe novidades sobre nossos cursos e palestras, além de curiosidades sobre infográficos e visualização da informação.
» Dúvidas, informações e etc. contato@pensarinfografico.com.br

Workshops Ivan

História da Arte para Criativos
» São Paulo
01 de Março de 2015

Oficina Literária
» Hangout
Com o Ivan em Abril de 2015

» Curitiba
Com o Ivan em Abril de 2015

Livro

» Livro “Até o fim da Queda” de Ivan Mizanzuk

Resenhas
» Skoob
» Crítica de Fabiane Lima, no seu site Megalopolis
Crítica no “Leitorto – Literatura de Terror”
» Resenha no Papo de Cafeteria

Compre a camiseta do AntiCast: “Prefiro Baudrillard”
» Masculina
» Feminina

iTunes
» Ouça o AntiCast no iTunes aqui ou então manualmente: Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira: feed.anticast.com.br

Redes Sociais
» Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign). Ou nos mande um email no contato@anticast.com.br Siga também o nosso irmão @filosofiadesign.

Post originalmente publicado no Brainstorm #9
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Feb 12

Net Neutrality Policy Likely to Permit Sponsored Data Programs

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When the new rules for net neutrality arrive, rest assured the big wireless carriers will be unhappy. But they can take solace in at least one victory. “Zero-rating” programs, in which operators turn their pipes into advertising and promotional channels, will likely remain intact in the broadband regulation — and might even flourish.

Last week, Tom Wheeler, chairman of the Federal Communications Commission (FCC), laid out most of the coming internet rules with clarity. Yet he was less clear on another area: “zero-rating.” It’s a practice that is becoming more common. Carriers, often in partnership with marketers, subsidize the data used by consumers for particular mobile apps or websites.

In January 2014, AT&T launched Sponsored Data, a service that allows advertisers to sponsor mobile data for its subscribers. All other major national carriers are considering similar products, according to multiple executives familiar with the industry. The two smaller players, T-Mobile and Sprint, have deployed zero-rating in recent phone plan promotions.

Continue reading at AdAge.com

Feb 12

Full-Court Press on Activations as TNT Sells Out NBA All-Star Game

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The NBA All-Star Game is returning to Madison Square Garden for the first time in 17 years, and as is always the case when New York plays host to a high-profile sporting event, the game around the game is nearly as engrossing as the on-court matchups.

According to Jon Diament, who handles TNT’s NBA inventory as excec VP-Turner Sports Ad Sales, the 2015 exhibition has been a must-buy for clients looking to reach pro hoops’ young, diverse audience.

“We’ve been sold out for a while,” Mr. Diament said, adding that this marks TNT’s “best financial year” for booking time in the All-Star Game since the network carried its first East-West scrimmage back in 2003. “All of the official NBA marketing partners have stepped up in a big way in order to take advantage of this event,” Mr. Diament said, noting that along with endemic categories like sneakers and apparel, time in TNT’s All-Star Weekend telecasts has been snapped up by movie, gaming, electronics, automotive and QSR brands.

Continue reading at AdAge.com

Feb 12

Origins Embraces 'Quarter-Life Crisis' to Sell Anti-Aging Cream to Twentysomethings

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They can finally rent cars just about anywhere. The prefrontal cortices of their brains have just finished developing. Yet their student debt payments have only begun. And now women at age 25 have a new problem, according to the marketers at Origins: Their skin is getting old.

It’s the Quarter-Life Crisis, as the marketers at the Estee Lauder Cos. brand see it. And though the term got the most attention when the Quarterlife series of webisodes made its jump to MTV in 2008, it lives on, with irony, in the collective consciousness and social media.

So the marketers at Origins have adopted the concept for a nearly all-digital campaign to back the launch of their Original Skin Renewal serum aimed at twentysomethings with an “entry-level price point” just under $40.

Continue reading at AdAge.com

Feb 12

Speed dating in a fast car / Épinglés pour mauvaise conduite!

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Click here to view the embedded video.	Click here to view the embedded video.
THE ORIGINAL? Renault Clio RS “The ultimate speed date” – 2013 Source : Cannes Lions SHORTLIST Agency : Publicis Brussels (Belgium)	LESS ORIGINAL Ford Mustang “Speed Dating Prank” – 2015 Source : DailyMail Agency : Unknown (USA)

Feb 12

The Tilt Light

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Le designer hongrois Ákos Huber a pensé la « Tilt Light » qui mélange 3 matériaux différents : le bois pour la couche extérieure, des LED placées au centre de la lampe comme source intérieure de lumière et l’aluminium pour refléter au maximum la lumière. Cette lampe ne peut pas se tenir droite, elle peut avoir plusieurs positions inclinées si on la penche en avant, en arrière ou sur les côtés.

Photos by Bettina Gál.

Feb 12

You Wouldn't Accept 70% Performance Elsewhere, So Why Should We With Viewability?

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I bought a pair pair of shoes online last week. My order was confirmed, my credit card charged. The shoes never arrived. So this week, I naturally went back to the same site and bought three more pairs.

Absurd, right? In real life, we’d never knowingly spend our hard-earned money on goods and services we don’t expect to receive. We would never settle routinely for 70% performance on the things we buy. But that’s what’s happening with the current crisis in viewability.

It’s unbelievable that in 2015 our industry is still talking about viewability and setting targets as low as 70%. What it says is that we’re comfortable knowing that three in 10 of our ads have no reasonable prospect of being seen. We can be realistic: It is clear that 100% viewability is not within the realm of possibility today.

Continue reading at AdAge.com

Feb 12

Advertisers to Publishers: Show Me the Viewability (or Else)

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For publishers, 100% viewability is not a future theoretical but a present reality.

Viewability demands on three advertiser requests for proposals obtained by Ad Age show the standard is now a common requirement sent to publishers.

“As part of this media buy, we will be requiring a quality guarantee of 100%,” reads one RFP. “This means 100% of the media must be viewable, bot-free, and served within appropriate content.”

Continue reading at AdAge.com

Feb 12

Facebook to tell brands how relevant their ads are

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Facebook has introduced a new metric to its ad reporting tools letting brands know how relevant their ads are.

Feb 12

Grey London promotes Lucy Jameson to CEO

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Grey London has promoted its chief strategy officer, Lucy Jameson, to chief executive, replacing Chris Hirst.

Feb 12

PPA chief Barry McIlheney reminds us 'form is temporary, class is permanent'

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It’s not exactly the 25th anniversary of the fall of the Berlin Wall, but today’s ABC Day does mark something of a milestone over at the magazine body PPA, says chief executive Barry McIlheney.

Feb 12

Freeview to launch on-demand service

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Freeview, the free-to-air TV service, is launching a connected TV package to support video on-demand and catch-up TV called Freeview Play.

Feb 12

O2 and Shell bring driverless cars to Greenwich

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Shell, O2 and Royal Sun Alliance are among the brands participating in the UK’s first driverless car trials in Greenwich.

Feb 12

YouTube turns 10: how the platform created a 'dirty, democratic place' for brands

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A decade in and marketers have still yet to fully adjust to the new marketing reality created by YouTube, says Alex Smith, planning director at brand experience agency Sense.

Feb 12

WATCH: behind Fiat's 'never done before' campaign with Dynamo

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Fiat talks through its strategy in partnering with TV magician Dynamo and how it is pushing the boundaries of traditional marketing techniques in a campaign for the 500X model.

Feb 12

Animação em LEGO recria os comerciais do Super Bowl

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brickbowl

Apenas 36 horas após o Super Bowl, o estúdio de animação A+C Studios colocou no ar este stop-motion em LEGO que une 9 dos comerciais exibidos durante o jogo.

Começa com a queda de braço de Skittles e passa pelo Pac-Man da Bud Light, o snowboard da Toyota, o farmacêutico Heisenberg da Esurance, os selfies da Kim Kardashian para a T-Mobile, o cão perdido da Budweiser, a Família Sol-Lá-Si-Dó de Snickers e até o show do intervalo da Katy Perry, antes de fechar com o trailer de Jurassic World. Eita!

brickbowl

Post originalmente publicado no Brainstorm #9
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Feb 12

Animação da Buck celebra 11 anos do Facebook

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fb1

“Um amigo é alguém com quem você tem uma ligação de afeto mútuo, e que irá dizer se tem uma caca pendurada no seu nariz”. Esta singular definição de amizade está na descrição de For All That Friends Do, animação criada pela Buck, em parceria com a Antfood, para celebrar os 11 anos do Facebook.

Com traços simples, a animação conquista logo de cara, apresentando situações que fazem parte do cotidiano de amigos: dividir uma comida gostosa, compartilhar um guarda-chuva, dar um toque quando alguma coisa não está muito certa, ajudar na mudança ou dar uma força quando as coisas não vão bem.

É difícil não sorrir e pensar nos amigos. Vale o play.

Post originalmente publicado no Brainstorm #9
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Feb 12

Pegadinha da Ford surpreende com encontro em alta velocidade

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Ford Mustang

14 de fevereiro. Para a gente é apenas o começo do Carnaval. Mas enquanto a maioria dos brasileiros está entando nos festejos de Momo naquele clima de ninguédeninguém, o povo da América lá de cima, está num momento bem mais romântico.

É quando se comemora o Valentine’s Day, o equivalente ao Dia dos Namorados por aquelas bandas. E como toda toda data comemorativa que se preze, é tempo de pensar em como a sua marca pode aparecer. A Ford foi uma das que pensou assim.

A coisa toda funciona no mesmo estilo das pegadinhas como as que a gente tem visto a Pepsi fazer (como essa e essa outra): uma situação corriqueira que acaba com alguém apavorado no banco do passageiro enquanto o motorista dirige no melhor estilo Velozes e Furiosos.

Como é Dia dos Namorados, tudo começa num encontro as escuras. Mal sabem os pobres pretendentes que o cupido – talvez tomado pelo espírito mais fanfarrão do nosso Carnaval – está mais a fim de se divertir do que de formar um novo casal. A loira, que na verdade é piloto profissional, convida os caras para dar uma volta no seu Mustang. O resto vocês já sabem.

Ford Mustang

Post originalmente publicado no Brainstorm #9
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Feb 12

Julot Bandit Photography

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En noir et blanc ou en couleurs, le photographe français Julot Bandit réalise des portraits pour la mode, les magazines, le monde publicitaire et musical. Parmi ses travaux, on peut voir la pochette de l’album de Sarh, le groupe Lily Wood & The Prick et le rappeur Travi$ Scott pour le magazine Highsnobiety. Il aborde souvent ses modèles comme des sujets figés, suspendus dans les airs, comme en lévitation. A découvrir dans la galerie.