Feb
17
Masterfood: Mini Bounty, Mini Snickers, Mini Twix
Posted in: Uncategorized
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Masterfood
Advertising Agency:BBDO, Kiev, Ukraine
Creative Director:Anze Jereb
Art Director:Ksenia Babankova
Copywriter:Denis Keleberdenko, Irina Ilchenko
Feb
17
Rewind: When Miller Genuine Draft, Not Bud, Was 'Macro'
Posted in: Uncategorized
Budweiser provoked an internal beer industry battle with its “macro” beer Super Bowl ad that took some not-so-subtle shots at fruity micro beers. The latest uproar is coming from Congress, of all places, where some representatives with craft breweries in their districts have taken some shots at Bud’s commercial, even comparing it to a political attack ad.
But the King of Beers is not the first large brew to speak proudly of its bigness. In the late 1990s, during another period of craft beer growth, Miller Genuine Draft ran a short-lived campaign by Wieden & Kennedy that included ads telling consumers, “It’s time for a good-old Macro-Brew.” Ads included lines like, “It’s time for beer to quit acting like wine” and “It’s time to drink beer imported all the way from Milwaukee.” (Does that ring a bell, Chrysler?)
Big brewers are facing even stiffer competition from craft beers today, with the segment growing much faster than big brands. Crafts accounted for $14.3 billion of the $100 billion total beer market as of 2013, according to the latest full-year statistics reported by the Brewers Association. (The association, which represents craft brewers, does not include craft-styled beers, such as Blue Moon by MillerCoors, that are controlled by big brewers.)
Feb
17
If Guidelines Change, Will Your Cholesterol Claims Matter?
Posted in: Uncategorized
If the U.S. government declares that dietary cholesterol is no longer worrisome, there is one clear winner: The egg industry. But beyond that, the food-marketing implications get a little greasy.
Some marketing experts say “no cholesterol” claims don’t resonate like they used to do. But more new food products are carrying such claims, according to one research group, suggesting that plenty of people still care.
Brands might have to take a fresh look at cholesterol claims if federal agencies act on a revised cholesterol recommendation recently put forth by the Dietary Guidelines Advisory Committee.
Feb
17
For Your Consideration: How Data Analysis Was Used in Oscar Race
Posted in: UncategorizedIt’s crunch time for Oscars voting, and Focus Features is one of many film studios using social data and analytics to woo Academy members on Twitter and Facebook.
The studio’s biopic about renowned physicist Stephen Hawking, “The Theory of Everything” has been nominated for Best Picture this year, and before the voting for nominated films and individuals closes February 17, Focus and other production companies are taking the classic For Your Consideration print ad and aiming narrowly targeted messages to Academy members and their social networks.
They do it by proxy. Germany-based Moviepilot, which collects data on movie fans, for the first time this year built models based on demographic and geographic data known about the approximately 6,000 Academy members. They know via a 2012 LA Times study, for instance, that members are primarily white males over the age of 50.
Feb
17
Kraft's Maxwell House Tries to Win Over Millennials
Posted in: Uncategorized
Kraft Foods Group thinks it has the right recipe to rev up sales of one of the retiree set’s favorite brands.
It’s called Maxwell House Iced Coffee Concentrates, a sweetened coffee syrup that is squeezed into water or milk and poured over ice to create an iced coffee. Think of it as Mio with caffeine. The new product, which comes in a 1.6-ounce, 10-serving squeeze bottle priced at $3.99, is part of Kraft’s campaign to lure price-sensitive and on-the-go millennials to its 122-year-old Maxwell House brand and, it hopes, keep them as lifelong customers.
Kraft began its Maxwell House refresh last year with a new logo, modern graphics and a blue color scheme, backed by $25 million in advertising. The processed-food giant plans a renewed push in the months ahead, with a heavy emphasis on digital and social media, spaces where smartphone-tethered young people increasingly get their information.
Feb
17
Dinosaur Noodle Measuring Tools – This T-Rex Spaghetti Measurer is for the Prehistoric-Obsessed
Posted in: Uncategorized
(TrendHunter.com) If you are concerned about portion control—especially when it comes to carb intake—but also have a deep love for prehistoric creatures, this dinosaur-themed measurement tool is the one…
Feb
17
Illusory Infinity Tables – Louise-Anne Van 'T Riet's Table Design Appears Bottomless (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) While you often want to keep surfaces as uncluttered as possible to show off a piece of furniture, the infinity table design by Louise-Anne van ‘t Riet becomes amplified with objects placed on…
Feb
17
FITC Tokyo 2015 Titles
Posted in: UncategorizedLe graphic designer Ash Thorp, en collaboration avec Michael Rigley et Nicolas Girard, a réalisé la vidéo d’introduction FITC Tokyo 2015. Pour la 6ème édition, cette superteam d’artistes travaillant dans le monde entier a ainsi imaginé un hommage typographique sublime à la culture du Japon.
Feb
17
Valet Stand Inspired by Italian Architecture
Posted in: UncategorizedLe designer italien Andrea Brugnera a conçu « Tusciao », un portant pour la start-up Formabilio. Fait de trois éléments en hêtre massif, le stand se réunit pour supporter vestes, pantalons, et autres accessoires. L’objet puise son inspiration dans les paysages architecturaux de la ville de résidence du designer.
Feb
17
Horses race motorcars in Cheltenham Betfair ad
Posted in: UncategorizedBetfair has launched a campaign featuring horses in motorcars, ahead of The Cheltenham Festival next month.
Feb
17
World Wide Fund for Nature: Run 4 Tiger
Posted in: Uncategorized
Online, Mobile
World Wide Fund for Nature
www.run4tiger.com The World Wide Fund for Nature has teamed up with creative agency, Hungry Boys, to produce a website that lets you race against an Amur tiger in its natural habitat. By accessing the Run 4 Tiger ‘Tiger Challenge’ and connecting it to their chosen running app, participants can go head to head in a time trial with an animal fitted with a GPS tracker.
The tiger runs an average of 20km a day. Entrants can monitor their performance against the big cat and other contestants by following the hashtag #Run4Tiger on Twitter. The project has been created to raise awareness of the precarious situation the Amur tiger faces. There are only 450 of them in existence in the wild today.
Vlad Sitnikov, creative director, Hungry Boys, says: “This is the first time in the world you can compete fairly with a truly professional runner, the Amur tiger, and benchmark yourself against the best. But, if you lose, you need to donate $5 to the WWF save the tiger campaign. Sound like fun? We think so.”
Advertising Agency:Hungry Boys, Moscow, Russia
Creative Director:Vlad Sitnikov
Creator:Ksenia Apresyan
Producer:Victor Kozlov
Art Direction:Sergey Andronov
Design:Anna Komarova
Motion Designer:Sergey Yumakov
Pr Manager:Alena Timchenko
Feb
17
Top 50 Computers Trends in February – From Device-Converging Apps to Protective Phishing Programs (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Convergence is a hot topic in the technology industry and this is reflected in this collection of February 2015 computers trends. The idea of connecting different devices in order to enjoy a…
Feb
17
Top 100 Pop Culture Trends in February – From Cinematic Cover Shoots to Drastic Doll Make-Unders (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) As per usual, the top February 2015 pop culture trends are a mishmash of clever references to celebrities, cartoons and current obsessions such as social media and more. Although it is hard to…
Feb
17
Portraits of African Female Warriors
Posted in: UncategorizedLa street artiste français YZ rend hommage à des femmes guerrières africaines dans sa série intitulée « Amazone ». Ces portraits font référence aux femmes militaires de la Première Guerre franco-dahoméenne qui, ont activement combattus face à l’armée française. Amazone est un projet en cours pour lequel YZ effectue encore des recherches au Sénégal.
Feb
17
Has Apple's Tim Cook predicted the death of data-driven marketing?
Posted in: UncategorizedApple’s Tim Cook says customers have a right to privacy and, ahead of the launch of the tech giant’s long-awaited payment service Apple Pay, it’s a message the industry should pay attention to, says Chris Pearce, joint CEO at TMW Unlimited.
Feb
17
'If Carlsberg did…' returns to TV after four years
Posted in: UncategorizedCarlsberg, the Danish lager, has revived its “if Carlsberg did…” strapline as a TV campaign after a four-year hiatus.
Feb
17
Apple rated world's most valuable brand and Lego most powerful
Posted in: UncategorizedApple retains spot at the world’s most valuable brand, while Lego steals the top spot from Ferrari as the world’s most powerful brand.
Feb
17
The Sunday Times: Star Wars, Spiderman, Las Vegas, Despicable Me
Posted in: Uncategorized
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The Sunday Times
See it all from the inside.
Advertising Agency:Grey, London, United Kingdom
Creative Director:Dave Monk
Creative:Ben Buswell, Andrew Singleton, Pete Giblin, Alex Dunning
Planner:Chris Whitson, Mike Lean
Illustrator:Tracie Ching
Designer:Greyworks
Feb
17
Hakle Toilet Paper: Mountain, Punk Rock Club, Construction
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Hakle
The paper makes the toilet.
Advertising Agency:Leo Burnett, Berlin, Germany
Chief Creative Officer:Andreas Pauli
Executive Creative Director:Andres Läufer
Creative Director:Gabriel Mattar, Axel Tischer
Art Director:Gabriel Mattar
Copywriter:Axel Tischer
Account Director:Lennart Wittgen
Illustrator:Salamagica
Feb
17
TAB: South Africa, Djokovic, Australia
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Tab
Advertising Agency:303LOWE, Perth, Australia
Creative:Ross Dungey, Joe Hawkins, Richard Berney, Dave Wilson
Photographer:Luke Carter Wilton
Retoucher:Luke Carter Wilton
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