(TrendHunter.com) Although winter is the time to hunker down and hibernate, many of the top February 2015 drinking ideas show an interest in rejuvenation and looking forward to the warmer months of the year. For…
(TrendHunter.com) Rather than putting a focus on jetting off to somewhere sunny and warm, some of the top February 2015 world ideas put emphasis on enjoying the experiences the cold weather can bring. Some of these…
(TrendHunter.com) Artisan and authentic are two words that describe KREWE du Optic, a New Orleans eyewear brand that is known for its range of handcrafted and individualistic products.
Founded by artist and creative…
This London Fashion Week may be the most democratic yet, with Burberry leading the way in terms of bringing the runway to a wider global audience.
M/SIX’s Dan Keat emerged victorious in Digital Cinema Media’s annual competition to test the knowledge and prowess of film fans in media land by asking them to predict the outcome of the Oscars.
Let’s face it – if insurance is boring, then a price comparison site is even more deady dull. It’s the place you go to compare the prices of things you’d rather not buy. Home insurance. Car insurance. Travel insur… yawwwwn.
Après Histoires Naturelles, la photographe Juliette Bates a été commissionnée par la marque de montres OMEGA pour imaginer une série de photos qui capture l’essence de cette marque sous des cloches de verre. Comme un objet précieux dans un cabinet de curiosités, chaque montre est représentée au centre d’une mise en scène poétique qui définit chaque modèle.
Acxiom is restarting its Audience Operating System. The company will ditch the AOS name and instead label a new ad data offering combining AOS and its LiveRamp technology as LiveRamp Connect. The aligned platform will bring customer data gathered offline into programmatic ad exchanges, media platforms and other systems enabling mobile and addressable TV targeting.
“We have merged the lines of code into a single offering,” said Acxiom CEO Scott Howe.
Acxiom bought LiveRamp last May for around $310 million, building on its efforts to provide a tech-agnostic platform enabling clients to connect their offline data to the web. LiveRamp turns consumer data gathered by companies offline — through purchase transactions, telephone interactions and elsewhere — into information that can be used to find those same consumers or people with similar characteristics in digital channels.
Ad Age’s annual Small Agency Awards contest is now open, and independent shops anywhere in the world with 150 or fewer employees are invited to enter.
The goal of these awards — now in their seventh year — is to ensure that the smart thinking and innovative brand ideas produced by smaller shops are getting their due. Even as more marketers big and small turn to smaller shops, all too often this community’s work isn’t being recognized in the big awards shows.
The best part? Winning a Small Agency Award doesn’t just put hardware in the trophy case, in the past it’s brought in new business, boosted employee morale and more.
Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.
Former Gawker employees believe it’s the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.
Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay’s and American Express, as well as media companies like ABC Family and LinkedIn.
Wildlife charity Born Free has rolled out a digital outdoor campaign that shows endangered species disappearing.
Wildlife charity Born Free Foundation has launched a campaign to highlight the alarming rate at which Africa’s wildlife is disappearing.
David Gianatasio at Adweek has written about Reebok’s new campaign created by Venables Bell & Partners in “Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging ‘tough fitness’ movement to boost sales“, showcasing the Be More Human commercial as it kicks off Reebok’s global repositioning.
C’est au dernier étage d’un ancien entrepôt de caviar datant de 1884 à Manhattan qu’a été annexé ce superbe loft. Basé à New York, l’architecte Andrew Franz a pensé ce superbe intérieur pourvu d’une terrasse avec jardin fleuri et vue imprenable sur la ville. À découvrir en images dans notre galerie.
Tesco has launched what it claims is the UK’s first one-to-one online beauty consultations on Google+ Hangouts.
Will.i.am, the entrepreneur and member of The Black Eyed Peas, features in a global campaign for The Wall Street Journal.
Marketing took to the streets of London to find out whether the public would drink cocktails at Pizza Hut.
Photographe de renom, Gunnar Smoliansky a longtemps arpenté les rues de Stockholm pour en capturer des images uniques. À travers ses clichés, on découvre le mode de vie des habitants dans les années 1950 : des marins au femmes coquettes en passant par les enfants joueurs, cette série en noir et blanc nous plonge avec poésie dans les souvenirs du photographe. À découvrir.
Facebook’s Sheryl Sandberg is to feature in a print campaign to support Advertising Week Europe.
Apple has diversified the skin tones of its emoji characters on the latest beta version of its OS X operating system, with a range of five skin colours.
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