Online junk food ads given all clear
Posted in: UncategorizedEvidence that junk food ads appearing on social networks, vlogs and apps are contributing to child obesity is limited, a review has claimed.
Evidence that junk food ads appearing on social networks, vlogs and apps are contributing to child obesity is limited, a review has claimed.
Siemens Home Appliances has appointed Cheetham Bell as its lead creative agency following a competitive pitch.
Coca-Cola has suspended its #MakeItHappy automated Twitter campaign, after pranksters from US publication Gawker tricked the firm into quoting passages from Hitler’s Mein Kampf.
Bafta is running a poster campaign to publicise Sunday’s film awards ceremony at the Royal Opera House.
The Institute of Direct and Digital Marketing (IDM) has announced a three-year partnership with industry show Technology for Marketing & Advertising (TFM&A).
A nova atualização do Instagram para a versão 6.5.0 traz uma novidade que é obviamente focada nas marcas: o loop infinito dos vídeos de 15 segundos da plataforma.
Seguindo a tendência do Vine, que faz loop dos seus vídeos de 6 segundos, o Instagram também incluiu essa possibilidade, o que vai agradar bastante as futuras marcas anunciantes.
Resta saber se os 300 milhões de usuários do Instagram vão gostar da novidade, ou se irritar com ela. Enquanto no Vine os vídeos costumam ser rápidos, em modelo stop motion ou trechinhos de atividades, no Instagram muitos dos vídeos tem narração, e funcionam como uma versão resumida de um comercial de 30 segundos. Já pensou ficar vendo aqueles teasers de noticiário em loop infinito? Pode ser um tanto irritante.
Em todo caso, a plataforma provavelmente estará de olho na reação dos seus usuários. Na época em que foram inseridas as possibilidades de postagens patrocinadas no Instagram, houve reclamação dos usuários, e os anúncios foram drasticamente diminuídos. Vejamos o que vai acontecer dessa vez.
Post originalmente publicado no Brainstorm #9
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Pour le salon Maison&Objet 2015, le studio japonais Nendo a repris les petits chocolats sculptés à Noël ChocolaTexture pour les intégrer au sein d’une installation gourmande mettant en scène un coin lounge avec des meubles marrons. Une vague en chocolat faite de 2000 tiges et d’un dégradé a été conçue pour l’occasion.
Sega has hired games marketing veteran Jon Rooke as its European marketing director, after losing incumbent Amanda Farr to Xbox UK.
As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace.
Generation Media, the toys, games and parenting media agency, have promoted three members of the team to senior positions.
Jakub Polomski est un artiste polonais spécialisé dans la photographie de voyage. Avec sa série « Scale of Nature », il rend un vibrant hommage à mère nature. Les photos, prises dans les Alpes françaises et suisses, sont vertigineuses et nous rappellent au combien l’être humain est tout petit et dénué de sens par rapport à la nature.
Barack Obama has so many highfalutin questions swirling in his head that he just can’t seem to make up his mind. When we elected him we were hoping he would know how to wield power and lead us toward a sane sustainable future. But as soon as he entered the White House, the Washington establishment, the military-industrial complex, Big Finance, Big Pharma, AIPAC, the NRA — that whole corrupt money system of lobbyists, patronage and kickbacks, the revolving door that rules Washington — chewed him up and spat him out again. He never brought the torturers to justice, never got Netanyahu to blink on the settlements and he still hasn’t closed Guantanamo or made Wall Street pay. He was never able to cut through the Gordian Knot. He will go down in history as the Hamlet president, the “to be or not to be” pontificator who, at a perilous moment in American history, could never quite seize the moment and act.
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What is your purpose? A deceptively simple question can be hard for businesses to answer, says Telefónica’s Jonathan Earle.
Nature can help us find a balance between working with colleagues and creative time spent alone, writes Professor Edward Truch.
Understanding the implications of what scientists are teaching us about System 1 and System 2 thinking can help marketers implement more effective plans, writes Vickey Bullen, chief executive of Coley Porter Bell.
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The author of “To Kill a Mockingbird” has issued a statement expressing her happiness with the publication of her second novel, “Go Set a Watchman,” amid growing speculation that she may have been pressured into signing over publication rights for the book.