Online junk food ads given all clear

Evidence that junk food ads appearing on social networks, vlogs and apps are contributing to child obesity is limited, a review has claimed.

Siemens appoints Cheetham Bell as lead creative agency

Siemens Home Appliances has appointed Cheetham Bell as its lead creative agency following a competitive pitch.

Coca-Cola ends #MakeItHappy Twitter campaign after Mein Kampf prank

Coca-Cola has suspended its #MakeItHappy automated Twitter campaign, after pranksters from US publication Gawker tricked the firm into quoting passages from Hitler’s Mein Kampf.

Bafta runs film noir Tube campaign ahead of awards on Sunday

Bafta is running a poster campaign to publicise Sunday’s film awards ceremony at the Royal Opera House.

IDM partners with TFM&A to bolster education programme

The Institute of Direct and Digital Marketing (IDM) has announced a three-year partnership with industry show Technology for Marketing & Advertising (TFM&A).

Nova atualização do Instagram coloca vídeos em loop infinito

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A nova atualização do Instagram para a versão 6.5.0 traz uma novidade que é obviamente focada nas marcas: o loop infinito dos vídeos de 15 segundos da plataforma.

Seguindo a tendência do Vine, que faz loop dos seus vídeos de 6 segundos, o Instagram também incluiu essa possibilidade, o que vai agradar bastante as futuras marcas anunciantes.

A video posted by GAP (@gap) on Feb 4, 2015 at 10:42am PST

Resta saber se os 300 milhões de usuários do Instagram vão gostar da novidade, ou se irritar com ela. Enquanto no Vine os vídeos costumam ser rápidos, em modelo stop motion ou trechinhos de atividades, no Instagram muitos dos vídeos tem narração, e funcionam como uma versão resumida de um comercial de 30 segundos. Já pensou ficar vendo aqueles teasers de noticiário em loop infinito? Pode ser um tanto irritante.

Em todo caso, a plataforma provavelmente estará de olho na reação dos seus usuários. Na época em que foram inseridas as possibilidades de postagens patrocinadas no Instagram, houve reclamação dos usuários, e os anúncios foram drasticamente diminuídos. Vejamos o que vai acontecer dessa vez.

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Chocolate Texture Lounge Installation

Pour le salon Maison&Objet 2015, le studio japonais Nendo a repris les petits chocolats sculptés à Noël ChocolaTexture pour les intégrer au sein d’une installation gourmande mettant en scène un coin lounge avec des meubles marrons. Une vague en chocolat faite de 2000 tiges et d’un dégradé a été conçue pour l’occasion.

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Sega replaces European marketing chief after Xbox poach

Sega has hired games marketing veteran Jon Rooke as its European marketing director, after losing incumbent Amanda Farr to Xbox UK.

Media Week: 30 years, and three key figures

As Media Week prepares to turn 30 on Sunday, launch editor and co-founder, Tim Brooks, reflects on the birth of the brand and a new marketplace.

Generation Media promotes three

Generation Media, the toys, games and parenting media agency, have promoted three members of the team to senior positions.

People in The Alps Photography

Jakub Polomski est un artiste polonais spécialisé dans la photographie de voyage. Avec sa série « Scale of Nature », il rend un vibrant hommage à mère nature. Les photos, prises dans les Alpes françaises et suisses, sont vertigineuses et nous rappellent au combien l’être humain est tout petit et dénué de sens par rapport à la nature.

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Full-Figured Swimsuit Ads – Ashley Graham is the First Plus-Sized Model in Sports Illustrated

(TrendHunter.com) Ashley Graham is about to become a household name. As the first plus-sized model to appear inside an issue of Sports Illustrated, she is already making headlines amongst major media networks. After…

The Hamlet Presidency

Barack Obama has so many highfalutin questions swirling in his head that he just can’t seem to make up his mind. When we elected him we were hoping he would know how to wield power and lead us toward a sane sustainable future. But as soon as he entered the White House, the Washington establishment, the military-industrial complex, Big Finance, Big Pharma, AIPAC, the NRA — that whole corrupt money system of lobbyists, patronage and kickbacks, the revolving door that rules Washington — chewed him up and spat him out again. He never brought the torturers to justice, never got Netanyahu to blink on the settlements and he still hasn’t closed Guantanamo or made Wall Street pay. He was never able to cut through the Gordian Knot. He will go down in history as the Hamlet president, the “to be or not to be” pontificator who, at a perilous moment in American history, could never quite seize the moment and act.

— Kalle Lasn

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How working with start-ups taught Telefónica the importance of purpose

What is your purpose? A deceptively simple question can be hard for businesses to answer, says Telefónica’s Jonathan Earle.

Why going green can enhance creativity

Nature can help us find a balance between working with colleagues and creative time spent alone, writes Professor Edward Truch.

How neuroscience can help to build your brand

Understanding the implications of what scientists are teaching us about System 1 and System 2 thinking can help marketers implement more effective plans, writes Vickey Bullen, chief executive of Coley Porter Bell.

Wheeled Walking Sticks – 'Take Me Away' is a Smart Cane for Guiding the Visually Impaired

(TrendHunter.com) The majority of canes for the blind tend to receive some friction from the ground below, making the idea behind this wheeled walking stick seem like an obvious solution. Despite that, the…

Animal, by Animal, New Delhi

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Advertising Agency: Animal, New Delhi, India
Creative: Kunel Gaur

 

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In Statement, Harper Lee Backs New Novel

The author of “To Kill a Mockingbird” has issued a statement expressing her happiness with the publication of her second novel, “Go Set a Watchman,” amid growing speculation that she may have been pressured into signing over publication rights for the book.

Sultry Seaside Editorials – Tantalum Magazine‘s Ibizenca Story Stars Jelena Kovacic (GALLERY)

(TrendHunter.com) Brunette beauty Jelena Kovacic stars in ‘Ibizenca’, a seaside editorial that is captured for the pages of Tantalum Magazine. The shoot is captured by photographer Peter Schreiber’s…