Virgin Atlantic has concluded its creative review in North America by hiring recent New York start-up Figliulo & Partners, which will work with lead global agency Adam & Eve/DDB.
(TrendHunter.com) Celebrating nature’s raw beauty, photographer Graham McGeorge presents fans with his camouflaged owl photography series. The image set captures olws in their natural habitat and snaps the…
(TrendHunter.com) Design studio Brandon Agency teamed up with interior designer Anna Domovesova to create the Simple Restaurant, a fast food eatery located in Kiev, Ukraine.
When we think of fast food, we might…
Film
Dialdirect
Advertising Agency:Joe Public, Johannesburg, South Africa
Chief Creative Officer:Pepe Marais
Executive Creative Director:Leon Jacobs
Group Head and Art Director:Martin Schlumpf
Copywriter:Annette De Klerk
Freelance Art Director:Marion Bryan
Account Director:Natalie Hogan
Account Manager:Samantha Tame
Tv Producer:Ananda Swanepoel
Strategic Director:Laurent Marty
Production Company:Velocity
Director:Greg Gray
Producer:Helena Woodfine
Sound:Louis Enslin, Produce
Assim que o século anterior se encerrou, uma edição especial da revista AdAge trazia os 100 melhores comerciais do século XX, destacando um anúncio para cada ano.
Se preparando para fazer o mesmo quando o século XXI encerrar, a publicação divulgou neste ano as 15 melhores campanhas dos 15 primeiros anos deste século, destacando as melhores formas de passar uma determinada mensagem, de gerar uma experiência, de promover interatividade com a audiência, aprendendo aos poucos a lidar com o novo formato de atenção que o público dá a essas mensagens publicitárias.
A AdAge pediu que os jurados selecionados considerassem as mesmas questões utilizadas para montar o compilado das 100 melhores campanhas do século anterior, como se a campanha ajudava a modificar uma cultura popular ou publicitária; se ela, por si só, ajudou a criar uma nova categoria no ramo; ou se era simplesmente inesquecível.
Dentre os 50 indicados pela AdAge, o júri selecionou 15 vencedores, que aparecem abaixo, em ordem crescente. Quem quiser saber mais detalhes de cada uma das campanhas pode conferir o site onde todas estão reunidas ou também adquirir o ebook desta edição especial na Amazon, na Apple iBooks, na Barnes & Noble Nook, na Google Play ou para Kobo.
1. Dove: Campanha pela Real Beleza (Ogilvy&Mather Toronto)
2. Nike+ (R/GA NY)
3. BMW Films (Fallon)
4. Old Spice: The Man Your Man Could Smell Like (Wieden + Kennedy Portland)
5. Red Bull:Stratos
6. Burger King: Subservient Chicken (Crispin Porter + Bogusky)
7. American Express: Small Business Saturday (Digitas)
8. Apple: Get a Mac (TBWA/Chiat/Day Los Angeles)
9. P&G: Thank You, Mom (Wieden + Kennedy Portland)
10. American Legacy: Truth (Crispin Porter & Bogusky)
11. Dos Equis: Most Interesting Man in the World (Euro RSCG)
12. Metro Trains: Dumb Ways to Die (McCann Melbourne)
13. Budweiser: Whassup (DDB Chicago)
14. Chipotle: Back to the Start (CAA Marketing)
15. UNICEF: Tap Project (Droga5 NY)
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Uma das diversões de toda criança na praia é desenhar na areia e criar caminhos com seus brinquedos, não é verdade? Pois o BeachBot transforma a atividade em uma diversão de adultos também, criando intricados desenhos na areia com a ajuda de um computador.
Criado por um time da Disney Research em Zurique, o BeachBot ainda é um protótipo, mas ele já mostra sua capacidade de desenhar personagens da Disney como o peixinho Nemo. Já pensou ter um robô desses para brincar com seus filhos na areia?
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
What’s hot for advertising law in 2015? From privacy concerns to social-media complications to the aftermath of multiple U.S. Supreme Court decisions, 2015 looks to be a busy year. Taking the temperature of the advertising world, our firm found five areas that warrant a closer look.
Privacy of consumer data
Amid high-profile data breaches and rising concern over consumer privacy rights, the collection and use of consumer data for marketing purposes is on the radar of government regulators. From the Federal Trade Commission to state attorneys general, privacy and data security are at the top of enforcement lists across the country. In addition to taking action against big and small companies alike for failing to follow through on privacy promises, the FTC is currently fighting to keep its data-security powers alive in a battle with Wyndham Hotels that could yield a potentially game-changing decision in 2015. (After the FTC filed a complaint against the hotel chain, Wyndham challenged the scope of the FTC’s authority to regulate data security. The case is currently before the Third U.S. Circuit Court of Appeals.)
“Archenemies” is the one that likely made certain McD’s execs and franchisees nervous. No glamour shots of food. No mention of the value menu. No interior shots of the restaurant. What the hell was the marketing department thinking?!? (Maybe they’re trying to speak to a different demographic without completely throwing out a serviceable tagline and recognizable sound bite. Maybe they were tired of showing idealized food and restaurants that bear no resemblance to reality.)
The spot is an illustrated music video featuring longtime adversaries — Batman and the Joker, Freddy and Jason, Democrat and Repub- lican, Packers fans and Bears fans — making nice. It’s extremely cute. Almost too cute. And wedged between the ad itself and the “I’m lovin’ it” tag is the phrase “Choose Lovin’,” which sounds kinda desperate and preachy at the same time. But it’s not like McDonald’s could copy Chipotle and sing a song of sustainability and sourcing (not convincingly at any rate). So love it is! Lots of us love lots of things, including fast food (ask me about Popeyes), though I doubt McNuggets will ever broker a peace accord.
The Big Mac ad takes a more straightforward approach. While displaying a handsome hamburger, the voice-over pokes fun at vegetarians and foodies, promising that the Big Mac won’t ever harbor quinoa or soy or kale and that McD’s will never deconstruct it. It’s a hamburger! Enjoy it!
Online home-goods retailer Wayfair is linking up with Sherwin-Williams to produce content that will push color on the site — allowing users to search for items that match the color of their room and leveraging the paint-supplier’s technology to recognize colors in product images.
The pairing will be one of the largest for the Boston-based company, which has partnered with magazines like HGTV and Coastal Living and brands like Bose and Serta.
“It’s going to be a little more prevalent and persistent than some of the other stuff we’ve done,” said Michael O’Hanlon, VP-corporate and business development at Wayfair. “It’s a longer-term partnership where both sides are quite invested in making it really beneficial.”
Tesco has launched a Google Glass app, allowing shoppers who have forked out £1,500 for the headset to see nutritional information or add groceries to their online basket.
Lyle’s Golden Syrup kicked off a tour of London today with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness.
A week of client meets and What Car? Awards sees Luke Bozeat, joint managing director, MediaCom, get swiftly reacquainted with his alarm and ‘the list’ post-festive slump.
Voici une nouvelle sculpture grillagée réalisé par le scénographe et sculpteur italien Edoardo Tresoldi. Edoardo transforme ce matériau transparent en figures tridimensionnelles de manière à offrir un moment de mémoire et saisir la relation du corps humain dans l’espace.
Filmes independentes frequentemente ficam abaixo da casa do milhão em seus orçamentos, enquanto que um blockbuster como Piratas do Caribe – No Fim do Mundo não tenha grandes dificuldades explodir cofres, exigindo um investimento de US$ 332 milhões. Após olhar estes dois extremos, chegamos a The Audition, um comercial orçado em US$ 70 milhões, que marca o lançamento do cassino e resort Studio City em Macau, China – um valor mínimo, se levarmos em conta que o empreendimento está orçado em US$ 3.2 bilhões.
Com direção de Martin Scorsese, o filme conta ainda com um elenco dos sonhos de muitos produtores, formado por Robert De Niro, Leonardo DiCaprio e Brad Pitt. Por enquanto, apenas um teaser foi divulgado, já que o comercial na íntegra só poderá ser visto em meados de 2015.
A princípio, a trama – que parece ter uma pegada Onze Homens e Um Segredo -, gira em torno de um novo projeto de Scorsese, que convoca seus atores favoritos – De Niro e DiCaprio – para fazerem o teste para um filme. Logo de cara, a dupla descobre que está disputando o mesmo papel, e enquanto o diretor tenta acalmá-los, a imagem de Brad Pitt surge em painéis, dando a entender que o galã estaria correndo por fora.
Segundo o The Verge, cada um dos atores recebeu a bagatela US$ 10 milhões por sua participação. Agora, é esperar para ver o que vem por aí.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Outdoor media owner Clear Channel has poached ITV’s director of commercial marketing and research Sarah Speake to be its chief marketing officer.
Aldi has rocketed to the top spot in YouGov’s BrandIndex Buzz brand perception survey, clambering up from fourth place in 2013.
We Are Social has opened a second US office in San Francisco, with retailer Old Navy as its founding client.
Kate Jones, director at brand consultancy Mash Strategy, argues Dalton Philips leaves a legacy as a ‘change agent’ – but in a turbulent market that has ‘moved on’.
Imagine Publishing, the Bournemouth-based video games and computing publisher, has appointed James Power to build and lead an ad sales team in London.
Nick Barclay, dont nous avons déjà parlé, a voulu concevoir une série de posters afin de désigner les différents symptômes liés à la dépression : l’isolement, le retrait, la crainte, l’espoir, la clarté puis la confusion. Il a utilisé des lignes droites ou circulaires, en noir et vert, pour illustrer chaque symptôme avant-coureur.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
