When is a graduation a failure? When it is a tech euphemism for “we’re going to let this one wither and die”. But is this really the case with Google Glass? asks David Carr, strategy director at DigitasLBi.
The London Evening Standard will invest all of the savings made by an ongoing redundancy programme among its editorial team back into the business, with a notable investment into the daily newspaper’s distribution and digital operation, according to its chief executive.
Google Glass may be temporarily off the shelves, but Tesco will continue to develop for the hardware as it explores the potential of wearables for grocery shopping.
Carmax, one of the largest used-car retailers in the U.S., has begun a media agency review, according to people familiar with the situation.
The Richmond, Va.-based company spent $62.2 million on domestic measured media in 2013.
The move comes months after the appointment of Cheil’s Mckinney as the company’s new creative agency and less than a year since Jim Lyski joined Carmax as CMO. Mr. Lyski was previously CMO of Scotts Miracle-Gro, which is another media agency account currently in review and under new marketing leadership.
Jean Hamilton, the Frank’s RedHot Sauce ad star, might put “that shit on everything.” But in real life she is more comfortable needleworking than dropping curse words. In fact, she barely swears — unless, that is, she drops a casserole or something.
The 92-year-old great-grandmother and Canadian native was discovered by Frank’s when she was 86. In the ads, she plays the foul-mouthed “Ethel” character, who can’t get enough of the hot sauce. Two new TV ads with Ms. Hamilton just hit the air, including one in which Ethel quasi-twerks (above). Frank’s, which is owned by RB, formerly known as Reckitt-Benckiser, handles the work in-house.
Ad Age recently caught up with Ms. Hamilton, who says she is a brand user, via a phone interview that was videotaped by the brand. Frank’s put her on a mini-media tour as it seeks to tout the sauce as a Super Bowl condiment option.
Adidas vient de lancer une campagne mondiale pour célébrer le 45e anniversaire de la Superstar. A l’honneur, une ribambelle de stars remettant justement en question ce que cela signifie d’être une superstar au sens propre du terme. La réflexion, mise en lumière par Pharell Williams, Rita Ora, Damian Lillard ou encore David Beckham sous la direction de Karim Huu Do du collectif Caviar, est à découvrir en vidéo dans la suite de l’article.
Percebendo a tendência de alguns profissionais de se organizarem em grupos ou discutirem situações do trabalho dentro da rede social, o Facebook decidiu apostar no setor corporativo como uma possibilidade de expansão.
Depois de muitos rumores, finalmente foi apresentado de forma oficial o Facebook at Work, versão da rede social para ambientes corporativos. Ainda em versão beta, a proposta é que esse seja um Facebook que funciona apenas entre os funcionários da mesma empresa, facilitando a comunicação entre os colaboradores.
A usabilidade e visual continuam praticamente os mesmos, com destaque para a paleta de cores que é diferente, ajudando seu chefe a distinguir visualmente se você está “trabalhando” no Facebook at Work ou procrastinando no Facebook não-corporativo.
O Facebook garante que não haverá publicidade, que os dados trocados dentro do Facebook at Work serão totalmente confidenciais e que as contas corporativas e pessoais serão mantidas separadas.
Resta saber se a ideia realmente vai emplacar. Em conversa com alguns funcionários de corporações que não são do setor de comunicação, a principal dúvida é “o que” compartilhar nessas redes profissionais internas. Muitos já tiveram experiências com redes como o Yammer, da Microsoft, ou o Chatter, da Salesforce, e ambas acabaram às moscas, quase sem uso. Em alguns ambientes também existe a ideia de que se você está tendo tempo para ficar postando nessas redes, claramente não está trabalhando tanto quanto deveria (!).
Em todo caso, talvez essa situação seja um tanto da cultura corporativa brasileira, oferecendo ao Facebook uma chance de sucesso na concorrência com Yammer, Chatter e Slack na hora de intermediar a comunicação interna das empresas.
Segundo informações da assessoria do Facebook no Brasil, empresas de médio e grande porte que estiverem interessadas em testar o beta do Facebook at Work podem entrar em contato para solicitar a liberação do acesso ao app, que já está disponível na App Store e na Google Play.
Post originalmente publicado no Brainstorm #9
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The future of cable regulation could have serious consequences for the advertising industry. For many, “net neutrality” — making sure that all digital content is treated equally by cable companies — is a fundamental freedom that should be protected through regulation. On the other side, cable companies argue that bandwidth-hogging content from services like Netflix should pay a premium to ensure their content streams super-fast.
Let’s assume that the FCC’s May 2014 proposal to allow two-speed content is allowed to persist (they call it “paid prioritization”). Net neutrality will, in effect, be over. Some content will be delivered to consumers more slowly than they’d like, while paid content will sail through.
While the government, politicians, Silicon Valley, and of course the cable companies wrestle with the issue, we in the advertising industry should understand that our actions could imperil the future of net neutrality, even with the best of intentions.
A video showing young boys’ reactions to violence against women has made it to the top of the Campaign Viral Chart this week.
Interactive Media Holdings, owner of Myspace, is to rebrand as Viant Media as it launches a new digital ad product, Viant Advertising Cloud.
Sharon Osbourne, the reality TV celebrity, stars in the latest Moneysupermarket.com ad, which features a man wearing tight denim shorts and heels, dancing to Pussycat Dolls.
Forever Beta, the integrated ad agency, has opened an office in New York and kicked things off with a campaign for the taxi app Gett.
Virgin Media has formed a partnership with Telegraph Media Group to promote its TV sports coverage offering across TMG’s portfolio.
Situé à Londres, le Sketch London est un salon de thé qui offre une expérience exceptionnelle à ses invités. Le lieu, unique en son genre, est aménagé en plusieurs petits salons aux ambiances différentes. Au sein de « The Gallery », on peut s’installer dans des fauteuils moelleux rose pastel, au « Glade », on se retrouve immergés dans une atmosphère fleurie et enchanteresse. À découvrir en images.
Direct Marketing, Online
Naturex
The video shows a well-endowed woman desperately trying to remove her unsightly bumps with the famous retouching tools. From the eraser to the brush, to the resizer, the woman uses all the tools unsuccessfully. Concluded by « Keep it real! This year, pull yourself together. », the video invites to good resolutions and sends a clear message: body retouching is an illusion, losing weight becomes a natural reality with Svetol®
Advertising Agency:Dagobert, France
Executive Creative Director:Christophe Martin
Creative Director:Aurélien Guilloteau
Copywriter:Mehdi Boussouis
Social Media Strategist:Floriane Pelletier
Strategic Planning Director:Christelle Didelot
Account Directors:Geoffrey Boulakia, Clémence Roger-Vasselin
Production Manager:Camille Arrou-Vignod
January is always filled with holiday ads and this year is no different with campaigns from Virgin Holidays, Hotels.com, Kuoni and many more as consumers consider their summer break.
The Army will be taking an Oculus Rift roadshow around the country so people can see what life is like in the Army Reserve as part of its “more than meets the eye” series.
La peintre anglaise Amy Judd (représentée par Hicks Gallery), entretient un rapport particulier aux oiseaux et aux femmes. A travers ses toiles, elle dessine des créatures hybrides, quasi-mythiques, mêlant des corps sensuels et nus à des ailes majestueuses de volatiles. Des figures féminines habillées de plumes, à découvrir.
First Utility, the independent energy company, has launched a national TV campaign that explains how hard the business works to get the best prices.
Chris Blackhurst, the former editor of The Independent turned multi-media head of business at the Evening Standard and Independent, is leaving the publisher amid an ongoing redundancy programme.
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