Hasta La Creative!

Desde meados do ano passado, a Faap, em parceria com a Socialbakers, mantém o relatório Mídias Sociais 360°, que mostra o desempenho dos 100 principais canais brasileiros no Facebook, Twitter, Instagram e YouTube a cada trimestre.

Na edição de janeiro, que refere aos 3 meses finais de 2014, o relatório mostrou que houve um crescimento de interesse por páginas do segmento de mídia e notícias, que ultrapassaram os mais de 2,45 milhões de fãs, mais do que os 2,41 milhões que acompanham páginas de marca ou institucionais.

Influenciado pela Black Friday ocorrida em novembro, o setor de e-commerce também teve destaque, tendo o maior crescimento em número de interações, saindo de mais 43 mil no estudo anterior para mais fácil 265 mil no último trimestre de 2014.

A tendência de aumento de audiência também refletiu no número de seguidores do Twitter, com destaque especial para usuários comuns e celebridades, que somaram bem mais seguidores do que as marcas (224 mil+ versus 18 mil+, respectivamente).

Em questão de tempo de resposta ou interação no Facebok, as marcas estão cada vez mais velozes – respondem, em média, em 5 minutos. Já no Twitter, a espera pode ser maior – em média, 7 horas e 13 minutos.

Sobre YouTube e Instagram, a pesquisa destaca um aumento no número médio de visualizações dos vídeos, que chegou a 132 mil, e a preferência por postagem de fotografias sem filtro, que somam hoje 89,7% das postagens feitas por brasileiros na rede social de fotografia.

A edição de janeiro do Mídias Sociais 360°, bem como edições anteriores, podem ser conferidas no site da Faap.

Post originalmente publicado no Brainstorm #9
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Category: Up Your Game
Summary: Happy New Year! Even though we are well into January, I still think it’s an appropriate salutation!

If you didn’t start January with a list of resolutions — things you’ve pledged to do — then I bet you know someone who did. Instead of developing a list of behaviors you plan to change, how about a list of things you don’t want to do? To that end, I give you a “Resolve Not To Do” List.

(TrendHunter.com) The Mercedes C 450 AMG is a vehicle that brings together a sharp design and powerful engine. This vehicle is powered by a 3.0-liter twin-turbo V6 engine that sends power to all four wheels. This…

In the dead of winter, Elon Musk, electric-vehicle and space-flight entrepreneur, got on a plane at 6 a.m. in Southern California and took off for frigid Detroit.

Mr. Musk, who divides his week between two companies and five young sons, may have been hesitant to make the trip. A few months earlier, Michigan had passed a law blocking his company, Tesla Motors Inc., from selling or even displaying its cars at factory-owned showrooms in the state.

And the forecast low in Detroit was 3 degrees.

Continue reading at AdAge.com

Now that releasing Super Bowl ads before the game has become commonplace, people seem to be getting tired of it all. Sharing of Super Bowl ads dropped dramatically last year, and releasing the ads pre-game has a fairly negligible impact on awareness or purchase intent, according to separate research studies.

“The online free lunch with the Super Bowl is over,” said Richard Kosinski, U.S. president of video ad tech firm Unruly, which found that social sharing of Super Bowl content decreased 29% on average last year vs. 2013. That’s despite a 22% increase in sharing for the average online video ad overall. The finding suggests that brands may have to buy more online views pre-game, get smarter about strategy or just wait until the game.

While it’s natural to blame the growing glut of online content for the decline in Super Bowl ad sharing, the simultaneous rise in sharing for other videos contradicts that. Mr. Kosinski suspects Super Bowl ad sharing declined in part because advertisers fumbled the timing or got the creative wrong.

Continue reading at AdAge.com

Pressure has been mounting on Marks & Spencer CEO Marc Bolland following the retailer’s latest results, which saw like for like sales tumble 2.7% thanks to a 5.8% drop in general merchandise and a 5.3% fall in clothing.

Twitter has acquired mobile phone service ZipDial for a reported $40 million in an attempt to make the real-time social network more accessible to people in India and other emerging markets.

Sun-lovers battling through the British winter will be tormented by taxi advertising this week as new ads for Club Med holidays roll out across the fleet.

(TrendHunter.com) Researchers at the Fraunhofer Institute for Microelectronic Circuits and Systems in Germany have developed a smart radio sensor chip that is completely solar-powered and monitors your window to…

Coup de coeur pour cette série de photographies réalisée par Matt Crump, qui, avec un style très personnel, nous révèle des images aux tonalités tantôt sucrées, tantôt acidulées. En capturant le sommet de panneaux, de palmiers ou d’architectures de fêtes foraines, l’artiste nous plonge dans un univers extra-ordinaire, où les couleurs chaudes de l’été ne semblent jamais s’estomper. À découvrir.