Way Out Animation

« Way Out » est un court métrage d’animation réalisé par l’artiste Du Yukai qui explore les effets secondaires d’une longue exposition à l’écran de son smartphone toute la journée. Imaginé comme un film de fin d’études pour le Central Saint Martins College de Londres, cette vidéo est un tourbillon de couleurs et de sons.

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CineFix cria versão pixelada de “Guardiões da Galáxia”

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Vira-e-mexe, a galera do CineFix costuma postar em seu canal no YouTube versões animadas de grades sucessos do cinema. A grande sacada é o tratamento pixelado (que eles chamam de 8-bit, mas admitem que é 16, às vezes até 32 bit), interpretando filmes como se fossem games.

Um dos vídeos mais recentes desta série homenageia um dos maiores sucessos do cinema de 2014, Guardiões da Galáxia.

Ficou tão bem feito, que até deu vontade de jogar.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Deal Gives Rentrak Credit-Card-Level Spending Data from Kantar


An expansion of Rentrak’s partnership with WPP’s Kantar will bring credit and debit card-level retail transaction data to the TV audience data firm. Following its acquisition of WPP’s Kantar Media US TV measurement-data business in December, Rentrak on Tuesday said it will incorporate data from WPP’s Kantar Shopcom showing how much people spend at apparel and home improvement stores into its system for audience segmentation and media planning.

Rentrak already ingests shopper data showing CPG purchases from partners IRI and Dunhumby. However, those provide insight into actual products purchased rather than measuring the amount of money people spend on certain types of products like fireplace accessories or outdoor furnishings from home improvement stores. The idea is to determine what shows people who spend a certain amount on certain product categories watch on TV.

The additional data will help advertisers “understand the value of television viewers based on their spending,” said Chris Wilson, Rentrak’s president of national TV. For now, he said the data would be used to inform traditional TV buys rather than to target households through addressable TV ads.

Continue reading at AdAge.com

Sainsbury's ad shows price retailers pay farmers for milk – and that it pays less than Tesco

A national print campaign kicked off today with an ad that shows the price the big four – plus Aldi, Lidl, M&S and Iceland – pay farmers for four pints of milk.

Carlsberg offers fans the chance to provide commentary on TalkSport

Carlsberg has launched a campaign to find a new pundit for TalkSport, who will be part of the commentary line-up for the final game of the Premier League season.

Punters calmed by the power of song in £2m responsible gambling campaign

The gambling industry is using a catchy ditty appropriated by ad agency The Corner from a 70s hit by Ram Jam to tell its customers to stop betting when they are throwing good money after bad.

'All business failures are marketing failures' says United Biscuits chief

Martin Glenn, the chief executive of United Biscuits and former Pepsico marketer, argued that marketing is crucial to business success last night, speaking at an event hosted by agency intermediary Oystercatchers.

Volvo ad celebrates Sweden at its most melancholic and sad

It’s rare for a brand to intentionally inspire feelings of melancholy in consumers, but this is just what this stunningly-shot wintry spot for Volvo sets out to do – a four-minute short that shows Sweden during its bleakest season.

Facebook's $227bn economic impact claims debunked

Facebook has claimed it had a $227bn impact on the global economy last year and was responsible for 4.5m jobs, in a bid to prove its value beyond its own annual revenue and employee headcount.

Millennial Console Collection

Dans un style radicalement différent de l’Octopus Chair que nous avons déjà pu présenter, cette collection de consoles étonne par son alliage paradoxal entre des matériaux nobles et industriels. Déclinée en plusieurs coloris, la console est formée par un tronçon de bois brut venant se poser sur une structure flashy. Un design inattendu signé Maximo Riera à découvrir en images.

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El Universo Newspaper Young Lions Ecuador 2015: Young Legends


Outdoor, Print
El Universo Newspaper

Young Lions Competitions Ecuador 2015 Open Now: www.eluniverso.com/younglions

Advertising Agency:Koenig & Partners, Guayaquil, Ecuador
Creative Director:Cesar Sepulveda, Fabián Martínez
Art Director:Fabián Martínez
Copywriter:Cesar Sepulveda, Juan Encalada

Nova coleção de fotos de destaca bastidores de sucessos do cinema

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Há algum tempo, a gente mostrou por aqui uma coleção incrível de imagens que revelavam os bastidores de grandes clássicos do cinema. Para quem curte o segmento, é sempre legal descobrir alguns destes momentos em que as câmeras de filmes estavam desligadas, mas que alguém teve a sacada de registrar porque sabia que o momento era histórico.

Recentemente, o site So Bad So Good resolveu reunir mais 21 destas preciosidades, que a gente trouxe aqui para o B9. E, em algum momento, pode ser que escorra uma lágrima.

Os Fantasmas se Divertem - 1988

Os Fantasmas se Divertem – 1988

Cisne-Negro 2010

Cisne-Negro 2010

Conan - O Bárbaro - 1982

Conan – O Bárbaro – 1982

Halloween - 1978

Halloween – 1978

Frankenstein - 1931

Frankenstein – 1931

Tubarão  1975

Tubarão 1975

De Volta para o Futuro 2 - 1989

De Volta para o Futuro 2 – 1989

Top Gun - 1986

Top Gun – 1986

Kill Bill Vol. 1 - 2003

Kill Bill Vol. 1 – 2003

Esqueceram de Mim - 1990

Esqueceram de Mim – 1990

Matrix Revolutions - 2003

Matrix Revolutions – 2003

Cassino - 1995

Cassino – 1995

Batman -1966

Batman -1966

It - Uma Obra-Prima do Medo - 1990

It – Uma Obra-Prima do Medo – 1990

Rocky Horror Picture Show - 1975

Rocky Horror Picture Show – 1975

Sexta-Feira 13 - 1980

Sexta-Feira 13 – 1980

A Casa dos Maus Espíritos - 1959

A Casa dos Maus Espíritos – 1959

Titanic - 1997

Titanic – 1997

King Kong - 1933

King Kong – 1933

O Massacre da Serra Elétrica - 1974

O Massacre da Serra Elétrica – 1974

Brainstorm9Post originalmente publicado no Brainstorm #9
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Dixons Carphone reports 7% Christmas sales boost and credits Black Friday

Dixons Carphone has reported a 7% sales hike in the Christmas period and is forecasting better-than-expected full-year profits, crediting its strong performance to successful Black Friday and Boxing Day trading.

What the end of Page 3 means for advertising

Nipples are funny things aren’t they? I say funny, but the recent No More Page 3 campaign has made us all think far more seriously about them.

DCMS in political row over gambling ad review

Senior Lib Dem Danny Alexander has called for the review of gambling ad regulation, currently underway at the Department for Culture, Media and Sport to speed up, saying children need to be protected.

35 Artistic Chocolate Products – From Decadent Skull Confections to 3D Printed Sweets (TOPLIST)

(TrendHunter.com) These artistic chocolate products range from decadent skull confections to 3D printed sweets that are almost too beautiful to eat. Standouts from this unique snack list include Nendo’s limited…

3D Birds Stamps by Diana Beltran Herrera

Elle nous avait déjà impressionnés avec ses sculptures d’oiseaux en papier et il semblerait que l’artiste colombienne Diana Beltran Herrera n’a pas fini de nous surprendre. Elle vient de terminer son projet « Bird Stamps from all around the world », rassemblant des timbres qui représentent des oiseaux du Brésil, de Colombie et du Portugal, le tout en relief.

Ce travail fera partie d’une exposition au musée CODA en Hollande, consacrée au papier.

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O2 in talks with Sky to add mobile to TV and broadband packages

Sky has had talks with O2 owner Telefonica about the possibility of adding mobile phone services to its TV, broadband and landline services, according to reports.

Parliament commemorates Magna Carta with films on the Tube

The Houses of Parliament are broadcasting a series of short educational videos at London Underground stations to commemorate the anniversaries of the Simon de Montfort Parliament and the sealing of Magna Carta.

Guardian and Telegraph beat MailOnline on Twitter in 2014

Stories from The Guardian and Daily Telegraph generated more comment and sharing on Twitter in 2014 than all other newsbrands, including the largest site MailOnline, according to a new study.