Priceline Knows You Can't Keep William Shatner Away From Super Bowl Sunday
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These are the voyages of Priceline’s Negotiator. His 17-year mission: To seek out the best travel deals, and boldly pitch like no man has pitched before.
William Shatner returns Sunday during NBC’s Super Bowl pregame coverage in his long-running role as spokesman for the online travel site. Kaley Cuoco-Sweeting also beams down for an appearance as the Negotiator’s daughter in this 30-second spot from Butler, Shine, Stern and Partners. On game day, it won’t leave you feeling deflated. (Or you can just enjoy it here and now. Whatever.)
After nearly two decades, the template is well established. Shats goofs around in his gloriously self-conscious style … and, well, what else do you need? In this one, he strolls through various hotel lobbies, changes hats a lot and puts some dude in a headlock. (The Gorn can commiserate.)
If any other actor indulged in such hackneyed horseplay, it’d be a travesty. But this is Shatner. As always, he serves up the ham with a succulent glaze.
Impressive Moving Sculptures GIF
Posted in: UncategorizedTel un magicien, l’artiste DarkangelOne parvient à donner vie à des sculptures réalisées par d’autres artistes en travaillant sur les clichés existants. Une sculpture déjà sublimée par son attrait artistique qui devient soudainement animée, glissant de manière sensuelle sur elle-même ou sur la peau du modèle. Un travail impressionnant à découvrir en images.
Adam Martinakis.
Barbora Balkova.
Claudia Wycisk.
Danilo Martinis
David Benoliel.
Gregoire A. Meyer.
Gregoire A. Meyer.
Gregoire A. Meyer.
Hartmut Nörenberg.
Model : Irina Shayk.
Knit Designs by Nanna van Blaaderen.
Nadia Wicker.
Couture Hair Style by Katsuya Kamon/Photography by Hiro S.
Photography by Han Bin/Headpiece by Katsuya Kamo.
Pszemek Dzienis.
Fashion Design by Sandra Backlund/Photo by Ola Bergengren.
Design by Sandra Backlund and Iris Van Herpen/Photography by Peter Farago.
Ole Martin Halvorsen for SVA Magazine.
Elena de Avalor, a primeira princesa latina da Disney
Posted in: UncategorizedDepois de Tiana, a princesa negra, agora é a vez das latinas se sentirem realezas no mundo da Disney: a marca comunicou que em 2016 será apresentada ao público Elena, a primeira princesa latina da Disney.
Elena estreará como parte de um episódio especial de “Princesinha Sofia” (Sofia the First), série animada que irá reunir diversas princesas, que será exibida pelo Disney Junior em 2016. No mesmo ano, Elena ganhará também sua própria série, Elena de Avalor.
Segundo a Disney, a personalidade de Elena é de uma princesa autoconfiante e bondosa, que vive em um reino inspirado por diversas personagens culturais e folclóricas latinas. Ela terá 16 anos, e poderá contar com a ajuda e auxílio de seus avós Tito e Cici, a irmã Isabel, o amigo Mateo e o duque Esteban, conselheiro real, em suas aventuras.
Para quem se perguntou onde fica Avalor, a resposta é bem estilo-Disney – a região é tão ficcional quanto o reino de “Tão Tão Distante” de Shrek.
Nos EUA, Elena será dublada por Aimee Carrero, atriz nascida na República Dominicana.
Como bem destacou Paula Romano, Manoel Carlos, o Maneco, deve estar radiante com a escolha do nome Elena para a princesa.
Post originalmente publicado no Brainstorm #9
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Guardian Hires Mindshare Exec to Lead Branded Content Division in U.S
Posted in: UncategorizedGuardian News and Media, the U.K.-based newspaper that’s pushing hard into the North American digital market, has hired Mindshare exec Rachel Israel to serve as executive VP of Guardian Labs U.S.
Guardian Labs is the company’s in-house agency that creates branded content and other bespoke programs for advertisers. Labs rolled out last year in the U.K., where it has about 140 employees. Ms. Israel, who was executive director of strategic planning at media agency Mindshare, is charged with growing Guardian Labs in the U.S., where it currently employs about 15 people.
Part of Ms. Israel’s job will be establishing relationships with advertising clients, according to Eamonn Store, CEO of Guardian North America. Prior to MindShare, she spent more than 15 years at MEC, another media agency. Both MEC and Mindshare are owned by the same holding company WPP.
DealBook: Law Firm Founds Project to Fight ‘Revenge Porn’
Posted in: UncategorizedK&L Gates has set up the Cyber Civil Rights Legal Project to fight the shame-posting of sexual photos and videos online by jilted lovers.
Jay Z Bids on Aspiro, a Swedish Music Streaming Company
Posted in: UncategorizedTech-Obsessed Valentine Cards – This Honest Valentine's Day Card Expresses Your Affection
Posted in: UncategorizedDiscover Card Returns to Super Bowl It Hasn't Seen Since 'Refrigerator' Perry Played
Posted in: UncategorizedDiscover credit card, which hasn’t advertised in the Super Bowl since the days of William “The Refrigerator” Perry, is headed back to the game this year. The ad is by Interpublic-owned The Martin Agency and is slated to run in the second quarter, a spokeswoman for the brand confirmed to Ad Age.
Discover is not expected to make the ad public until game day, unlike so many other brands that are releasing their spots early. The Super Bowl ad is part of an integrated campaign that includes contributions from Golin and FCB, which are siblings of Marting at Interpublic. Discover, formally called Discover Financial Services, expects to be the only credit card company to run an ad during the game.
The Super Bowl holds a special place in Discover’s history. The card’s 1986 launch was supported by a national campaign highlighted by an ad called “Dawn of Discover” that ran during Super Bowl XX. Discover is based in the Chicago area, and that 1986 Super Bowl saw the company’s hometown Chicago Bears, led by stars like Mr. Perry and Jim McMahon, route the New England Patriots.
Creation without any benchmarks? / Une copie de taille?
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THE ORIGINAL? Red Cross anti landmines – 2002 “Intl day against anti-personal landmines” Source : Adeevee, Cannes GOLD LION Agency : Golo Publicidade (Mozambique) |
LESS ORIGINAL ISHR anti landmines – 2014 “About 50% of landmines victims are children” Source : Adsoftheworld Agency : Grabarz & Partner Hamburg (Germany) |
JWT launches global digital agency Mirum
Posted in: UncategorizedJ Walter Thompson has announced the formation of a new global digital agency called Mirum, formed from 11 separate shops, including HeathWallace, Quirk and Activeark JWT in the UK.
Tony Vickers service of thanksgiving on 23 February
Posted in: UncategorizedA service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.
Reebok eyes comeback with 'Be more human' brand push
Posted in: UncategorizedReebok has unveiled its biggest brand campaign in a decade, launching the ‘Be more human’ campaign to explore everyday athleticism.
'Too vague' Google forced to review data privacy policy
Posted in: UncategorizedThe office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.
72andSunny wins global Axe brief
Posted in: UncategorizedUnilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.
Time Travel Series
Posted in: UncategorizedTime Travel est une série de la photographe Flora Borsi. Elle s’est intégrée avec un appareil photo numérique et un smartphone dans une collection de vieilles photos en noir et blanc d’icônes telles que Marilyn Monroe, les Beatles et Andy Warhol. A travers des anachronismes, elle s’interroge sur comment aurait été cette époque si les fans avaient eu nos ressources technologiques.
Documentário revela bastidores da fábrica da bola oficial da NFL
Posted in: UncategorizedEm alguns esportes, é ela quem manda. Seja correndo pelos pés da garotada, no futebol, ou nas mãos dos norte-americanos, no futebol americano, a bola é a grande estrela de diversas modalidades. Em tempos de Super Bowl, então, nada mais justo do que se descobrir como “oval” é produzida.
O jornal The New York Times visitou a fábrica da Wilson Sporting Goods que produz as bolas oficiais utilizadas nos jogos da NFL, revelando não somente como uma bola é feita, mas quem está por trás deste trabalho: Jane Helser, que acabou de se aposentar, mas que trabalhou por mais de 50 anos na manufatura.
A produção é de Vijai Singh e Ashley Maas.
Post originalmente publicado no Brainstorm #9
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Que tal escolher o que vai tocar na sede da Crispin Porter + Bogusky em Estocolmo?
Posted in: UncategorizedLogo que li a notícia de que a equipe da Crispin Porter + Bogusky em Estocolmo permitiria que o público escolhesse, via Twitter, o que eles irão ouvir, a primeira imagem que me veio à cabeça foi a de criativos transformados em reféns. Daí me lembrei que talvez não seja tão ruim para eles, afinal, quem nunca ouviu falar da Síndrome de Estocolmo, que torna vítimas simpáticas a seus agressores?
É claro que tudo isso faz parte de uma campanha promocional da agência, chamada Subservient Speaker. Para “colaborar”, é só tuitar o nome da música/artista para @cpbscandinavia, usando a hashtag #subservientspeaker. Mas lembre-se que há algumas regrinhas, e a principal delas é que Coldplay deve permanecer fora da playlist.
Usando a hashtag, dá para encontrar algumas das músicas sugeridas e, por incrível que pareça, algumas delas podem render uma playlist interessante para quem, assim como a equipe da CP+B, anda precisando de um pouquinho de inspiração.
Post originalmente publicado no Brainstorm #9
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