Brothers Grimm Landscapes

Le photographe allemand Kilian Schönberger, dont nous avons beaucoup parlé, a réalisé une série consacrée aux paysages brumeux ainsi que l’atmosphère féérique et merveilleuse qui se dégage des contes écrits par les Frères Grimm. Avec des clichés pris en Europe de l’Est, Kilian a voulu revenir sur les origines de Raiponce, Hansel, Gretel et Blanche Neige.

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MoneySuperMarket – Dave's #EpicStrut – (2015) :60 (USA)

MoneySuperMarket - Dave's #EpicStrut - (2015) :60 (USA)

Dave is so money with his butt-padded tight jean short and his size 12 stiletto heels.

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Modelos da Victoria’s Secret entram em campo em filme do Super Bowl

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As modelos da Victoria’s Secret – ou anjos, como são mais conhecidas – prometem uma participação arrasadora no intervalo do Super Bowl. Adriana Lima, Doutzen Kroes, Lily Aldridge, Behati Prinsloo, Candice Swanepoel e Karlie Kloss foram escaladas para formar um time de futebol americano e mostrarem seus dotes esportivos em campo. Pelo menos neste teaser.

Em câmera lenta, vemos as garotas – devidamente uniformizadas e protegidas por capacetes – jogando o esporte favorito dos norte-americanos, com diversos touchdowns.

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A mensagem final diz “Não deixe a bola cair”, para depois lembrar que não existe Dia dos Namorados sem Victoria’s Secret. Levando-se em conta de que a grande final é quase duas semanas antes do Dia de São Valentim, e que os homens costumam ter grandes dificuldades para se lembrar/comprar presentes para as namoradas, taí um lembrete que certamente eles vão prestar atenção.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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See the Spot: Miranda Lambert Sings for Ram Trucks


Miranda Lambert stars in Ram Truck’s latest commercial with her song “Roots and Wings” that she wrote exclusively for a campaign the company says is meant to take both the singer and truck beyond their core audiences.

“This campaign is actually designed to broaden the appeal of both Ram and Miranda, beyond our core audiences as we connect with our respective fans in new, meaningful ways,” said Olivier Francois, Chrysler Group’s chief marketing officer. “In simple terms, the target for our ‘Roots and Wings’ campaign is not a single target. Men, women, all ages, and sure, we hope the millions of die-hard fans Miranda has will like it too.”

The spot, airing this week on numerous network and cable channels, coincides with her Certified Platinum Tour. The video will play at concert venues just before she takes the stage after intermission.

Continue reading at AdAge.com

M&S in sexism row over boys-only Natural History Museum dinosaur range

Marks & Spencer has been accused of sexism and gender stereotyping after launching a boys-only range of dinosaur-themed clothing in a partnership with the Natural History Museum.

Watch: how to make the leap to becoming a Marketing Director

In our latest ‘Bums on Seats’ video offering advice from the UK’s leading marketers, we speak to senior marketers Andrea Newman (HSBC), Wander Bruijel (Philips) and Mark Cameron (Land Rover)

Lidstone exits Havas amid restructure

Russ Lidstone, the chief executive of Havas Worldwide London, is leaving the agency amid a restructure designed to increase collaboration with its sister agency, Havas Work Club.

Be prepared to leave your job if you can't make it work, says Tracey De Groose on motherhood

Wednesday evening brought the first WACL Gathering of 2015, titled Managing Motherhood and Making it Work For You.

Former Marketing Society chief Andrew Marsden elected Master for The Marketors

Ex-Marketing Society president Andrew Marsden will become the new Master for The Marketors, a guild-style organisation for the profession.

Sketchable Cell Protectors – Doodle in Full Color with These Colorful Drawing Tablet iPhone Cases (GALLERY)

(TrendHunter.com) To you doodlers out there: how do you scratch that itch to sketch? This drawing tablet iPhone case supplies you with yet another canvas for putting your imaginative illustrations down, and it doesn&#…

Fluid Wood Sculptures

Le sculpteur Coréen Cha Jong-Rye n’est pas seulement un sculpteur de renom, il est aussi un magicien qui sait rendre une matière aussi dure et brute que le bois et lui donner une apparence fluide et légère tel un voile drapé. Une sélection variée de son travail est à découvrir dans la suite.

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Shit Girls Say satiriza a relação das mulheres com seus cabelos

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De todos os dramas criados e enfrentados pelas mulheres no dia a dia, a difícil relação de amor e ódio com os cabelos é uma das mais complicadas. Dificilmente, uma mulher ficará completamente satisfeita com a aparência de seus cabelos: lisos demais, cacheados demais. Muito curtos, muito longos. Rebeldes. Essa cor não está legal. Fios brancos… E as reclamações parecem não terminar nunca.

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É claro que todo esse blá-blá-blá nas mãos certas pode render alguma coisa muito legal, e neste caso é o comercial acima, que os caras do Shit Girls Say  (leia-se Kyle Humphrey e Graydon Sheppard) criaram em parceria com a marca de produtos para cabelos Aussie.

Se você é mulher, é capaz de se identificar com pelo menos uma das situações ali retratadas. Se você se identificar com todas, é melhor buscar ajuda especializada, seja de um bom cabeleireiro, seja de um bom psicólogo.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Terry Crews enfrenta seu pior pesadelo em nome de Old Spice

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Vez ou outra, Old Spice gosta de apostar em ideias nonsense para chamar a atenção do público. É o caso de Nightmare Face, filme recente da marca criado pela Wieden+Kennedy para divulgar a linha de aparelhos elétricos de barbear.

Em meio a muita gritaria, acompanhamos Terry Crews em um terrível pesadelo: primeiro, ele tenta usar o barbeador em um homem com uma barba enorme, para descobrir que aquele homem é ele mesmo. O pior, entretanto, vem a seguir, quando ele acorda do sonho e percebe que o seu pesadelo só está começando.

Não é das melhores campanhas da marca, mas ainda assim é engraçadinha e vale o play.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Rihanna wins Topshop T-shirt battle

Rihanna has won her legal battle against Topshop over a T-shirt featuring an unauthorised image of the singer.

Polynesian Maori Portraits

Le photographe Jimmy Nelson ne veut pas qu’on oublie les peuples aborigènes. Il a donc imaginé le projet de portraits « Before They Pass Away » et voyage partout dans le monde pour les rencontrer et les immortaliser : l’Ethiopie, l’Indonésie, le Kenya, la Mongolie, la Sibérie et le Népal. Nous avons réuni pour vous les photos qu’il a faites du peuple Maori : des indigènes de Nouvelle-Zélande.

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Diet Coke ditches 'hunk' and tells women to 'regret nothing'

Diet Coke has dispensed with the “hunk” character synonymous with its ads and launched a TV campaign that encourages women to be impulsive, but “regret nothing”.

Jam hires James Shepherd as head of mobile

Jam has appointed OgilvyOne’s James Shepherd as its head of mobile to help develop its mobile strategy globally.

Albion scoops Glorious! account

Albion has won a contested pitch to handle the creative advertising for Glorious!, which makes soups, sauces and dips that are sold in Tesco stores.

Three owner confirms early-stage talks to buy O2 for £10.25bn

Three parent Hutchison Whampoa has confirmed it is in “exclusive negotiations” to buy O2 from Spanish group Telefonica for as much as £10.25bn.

'This girl can' tops Campaign Viral Chart

FCB Inferno’s ad for Sport England encouraging women to participate in sport has topped this week’s Campaign Viral Chart.