Hasta La Creative!

Mercedes-Benz premiered its Super Bowl ad for the AMG GT sports car — an edgy take on the fabled tortoise vs. hare race — on “The Ellen DeGeneres Show” Monday.

Mercedes tried to set up the premise and drum up anticipation with several teaser videos, which it posted on YouTube and began airing on TV on Jan. 18, the day of the NFL’s Conference Championship games.

This is the second time Ms. DeGeneres has debuted a Super Bowl spot on her show, a spokeswoman said. Last year, DeGeneres unveiled a Beats headphones commercial she starred in.

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• Read more about McDonald’s “60th anniversary” (2015) 1:30 (Germany)
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À la fois photographe et danseuse étoile, Darian Volkova a eu un jour l’idée de créer un compte Instagram très artistique répertoriant les clichés des repetitions, spectacles et backstages des plus grand ballets auxquels elle participe. En faisant des focus sur les tissus de ses costumes, ou en réalisant des vues d’ensemble de la scène, Darian nous invite dans son univers poétique et fascinant que l’on découvre à travers des images très sensibles et très esthétiques.

Kia’s Super Bowl commercial will star Pierce Brosnan parodying his roles as an action film star.

The 60-second spot, “Unexpected,” will air in the third quarter of Super Bowl XLIX, according to the company. In the commercial, Mr. Brosnan is discussing an upcoming project with his agent and wrongly assumes he will be engaging in daring stunts in the new Kia Sorento. The agent turns out to have a more tame vision.

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Kim Kardashian West — the reality TV star, mobile-app entrepreneur and social media maven — is returning to the Super Bowl in an ad for T-Mobile.

Ms. West announced the spot on Monday afternoon to her 28 million plus Twitter followers:

The 30-second commercial will premiere on TBS’s “Conan.” It marks the second appearance for T-Mobile, which bought three spots during last year’s game. It will also be the second Super Bowl appearance for Ms. West, who debuted in a sultry Skechers ad in 2011. Publicis Seattle worked on the spot.

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If people are going to watch movies on virtual reality headsets from Facebook’s Oculus VR, someone’s going to need make the movies in the first place. That someone might turn out to be Oculus.

Oculus has created a movie studio called Story Studio to produce movies that take advantage of the VR headset’s ability to let people explore and interact with what they’re watching, according to reports. The 10-person studio will premiere its first movie — a five-minute film called “Lost,” directed by a former Pixar animator — at the Sundance Film Festival in Utah this week.

According to Engadget, Oculus isn’t yet saying how it plans to make money from its own movies, but Oculus CEO Brendan Iribe told the tech news site that future films will only be available on Oculus devices.

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Em 2014, a Coca-Cola se arriscou no intervalo do Super Bowl com um It’s Beautiful, um comercial muito bacana que se propôs a mostrar a pluralidade da nação norte-americana em sua mais bela forma. Para quem não se lembra, o que se seguiu de imediato foi uma enxurrada de comentários, alguns positivos, outros negativos – e, neste caso, algumas das reações mais xenófobas que se pode imaginar – e aqui entra a dica para a incrível análise de Ivan Mizanzuk sobre o assunto.

Este ano, a marca dá pistas de estar mirando diretamente nos trolls da internet, com teasers que prometem que a rede poderá não ser mais a mesma após a exibição de seu comercial no intervalo da grande final da NFL, no próximo dia 1º de fevereiro.

Sob a hashtag #MakeItHappy, a Coca-Cola contará com a ajuda de algumas celebridades da internet – como o Garoto Presidente (Kid President) para combater o ódio.

É claro que, no final das contas, haters gonna hate. Mas estamos curiosos para ver o que vem por aí.

Post originalmente publicado no Brainstorm #9
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