Hasta La Creative!

Category: Career Oxygen
Summary: As we all know, YouTube can be a powerful tool for self-promotion — especially when in the midst of a job search. YouTube has over one billion distinct visitors every month. So if you can create a solid, professional YouTube channel for your job search, you can not only have an additional tool for prospective employers to understand your value and your brand, but you can also create a national and even global presence in your industry.

A GoDaddy tem mantido uma estranha tradição de desagradar o público com seus comerciais no Super Bowl. Em 2013, a modelo Bar Rafaeli seduzindo um garoto ficou em último lugar no AdMeter do USA Today. No ano passado, voltou a ficar entre os 5 piores com um monte de fisiculturistas correndo. E em 2015? Bom, em 2015 tudo indica que o filme originalmente produzido para o evento nem será exibido, e será substituído às pressas.

O motivo da “controvérsia” – palavra utilizada pela AdAge é que muitas pessoas tiveram respostas emocionais fortes ao assistirem ao comercial, que à primeira vista lembra bastante o filme da Budweiser no ano passado, e pediram que ele não fosse exibido. Nele, vemos um cãozinho que se perde de seus donos ao cair da caminhonete. É nesse momento que a gente se apaixona pelo bichinho, que começa a enfrentar uma difícil jornada para reencontrar sua casa e seus donos. Até aí tudo bem. O problema acontece quando ele finalmente encontra sua dona e descobre que foi vendido por meio de um site criado com o GoDaddy.

O que era para ser fofo, acaba se transformando em um tiro que saiu pela culatra.

Particularmente, eu considero as reações um pouco exageradas – aquela coisa do politicamente correto que não consegue aceitar uma piada, por mais que ela seja de mau gosto. As pessoas estão tão acostumadas com o “final feliz” dos filmes da Budweiser, que provavelmente esperariam que no caso da GoDaddy a dona tivesse criado um site para localizar o filhote perdido – e não vendê-lo.

Será que estamos ficando chatos demais?

O filme foi tirado do ar também no canal da GoDaddy no YouTube, mas você ainda pode assisti-lo clicando aqui.

Post originalmente publicado no Brainstorm #9
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The FMCG giant, owner of brands include Pampers, Ariel and Gillette, said it would continue to drive marketing efficiency as sales fell 4% over the quarter to December.

Emily Bell, the director of Columbia University’s Tow Centre for digital journalism, warned the current dynamics between the press and digital “super platforms” like Google, Twitter and Facebook are “not working”, when presenting The 12th annual Hugh Cudlipp Lecture on 26 January 2015.

Soft-drink giant releases three teasers for upcoming Super Bowl ad

This month, the news broke that BA is splitting its management to bring its commercial department closer to its marketing department, with marketing falling under the remit of BA commercial officer Andrew Crawley. But does it spell the end of big brand advertising?

After marketers began noticing that DoSomething.org had a knack for connecting with young people, the organization created an in-house agency in the hopes of sharing its talents with them and making some extra cash. Nearly two years in, the resulting small shop is growing and attracting clients across a broad spectrum of industries aimed at millennials.

Called TMI, the agency has drawn on the legacy and lessons of its nonprofit parent to help clients like the AARP Foundation reach young people, as well as clients like the Foot Locker Foundation that are already immersed in youth culture.

“There were a lot of companies in the marketplace asking about our special sauce,” said Aria Finger, president of TMI and chief operating officer at DoSomething. “We saw this huge opportunity to do more good, help companies reach and activate millennials and provide an earned-revenue strategy for DoSomething.

Continue reading at AdAge.com

Royal Mail has launched its first major ad campaign for its direct marketing arm, MarketReach, in a bid to convince advertisers digital isn’t the only option.

Frederic Raillard, co-founder of Paris agency Fred & Farid Group, made his first trip to China in 2012. The plan was to set up a small office for Feng Huang, a creative director moving back to his home country after years of working for the shop in Paris.

But that’s not what happened.

Mr. Raillard fell for China: “After four days, I decided to move my life here,” joining Mr. Huang in Shanghai and hunting for bigger office space.

Continue reading at AdAge.com

Voici une installation pensée et conçue par Bea et Mecha Palacio, respectivement designer et architecte. Rappelant la forme céleste et volute du nuage, cet amas ondulant de cylindres gris-blanc suspendus plonge le visiteur dans une atmosphère particulièrement agréable. À découvrir en images dans la suite.