Jan
11
Quill appoints Philip Smith as content director
Posted in: UncategorizedQuill, the content marketing specialist, has appointed Philip Smith as content director.
Jan
11
Dennis Publishing's James Tye named deputy chairman of the PPA
Posted in: UncategorizedJames Tye, chief executive of Dennis Publishing, has been appointed deputy chairman of the UK’s magazine body, the Professional Publishers Association (PPA).
Jan
11
HSBC unveils 'Thank you' portal to promote Advance account
Posted in: UncategorizedHSBC has launched an online ‘Thank you’ platform that lets people express their gratitude to those who have helped them and which carries stories of real people and their achievements.
Jan
11
CES 2015: Audi's driverless A7 travels 545 miles
Posted in: UncategorizedAudi stepped up its driverless car credentials, letting a custom A7 drive approximately 545 miles from San Francisco to CES 2015 in Las Vegas.
Jan
11
CES 2015: Connected car data will transform advertising and media strategies
Posted in: UncategorizedMobility appears to be the real future of advertising – and brands should take note, writes Carl Uminski, COO and Co-Founder at Somo from the Consumer Electronics Show in Las Vegas.
Jan
11
General Election 2015: The campaign's started but what's the point?
Posted in: UncategorizedFrom German roads turning up in Tory ads to Ed Miliband’s claim that Labour will have 4m conversations instead of “buying up poster sites”, the political parties’ General Election marketing campaigns came to life this week. But will all this activity make any difference, asks Will Harris, chief executive of PR agency Mission Media and former Conservative Party marketing director.
Jan
11
Morrisons to sponsor Great Run as Bupa cuts ties after 22 years
Posted in: UncategorizedMorrisons has signed up as official sponsor of the Great Run series as the Northern retailer seeks to connect its brand values with the event’s fitness and “mass participation” messaging.
Jan
11
Danielle Bennison-Brown joins Condé Nast Britain
Posted in: UncategorizedDanielle Bennison-Brown has been named the director of video content at Condé Nast Britain.
Jan
11
Alistair Bryan and Jon Elsom to leave Bray Leino
Posted in: UncategorizedAlistair Bryan and Jon Elsom, the Bristol agency chief executive and executive creative director at Bray Leino, respectively, are leaving the agency.
Jan
11
Giffgaff founder and Telefonica innovation boss Gav Thompson quits for Thunderhead
Posted in: UncategorizedGiffgaff founder and former global director for business innovation for Telefonica, Gav Thompson, has quit the telco for software company Thunderhead.com.
Jan
11
Omnicom clients miss out on bumper Celebrity Big Brother
Posted in: UncategorizedOmnicom Media Group is expected to be feeling the pressure this week after its decision to pull all clients from Channel 5’s reality TV show Celebrity Big Brother, which launched to strong audiences of more than 3 million viewers.
Jan
11
London Business School calls media review
Posted in: UncategorizedThe London Business School is calling a media planning and buying review as part of “statutory procurement requirement”.
Jan
11
Tesco turnover could plunge by £3bn in 2015, predict analysts
Posted in: UncategorizedTesco is expected to see annual turnover fall by nearly £3bn in 2015 compared to last year, according to analysts at Shore Capital Stockbrokers, and will not return to 2014 levels until 2017.
Jan
11
Watch: Pharrell and David Beckham question fame for Adidas 'Superstar' campaign
Posted in: UncategorizedAdidas has unveiled a contrarian campaign for its ‘Superstar’ shoe, with brand ambassadors Pharrell, David Beckham, Rita Ora and basketball star Damian Lilllard all questioning the role of social media in personal validation.
Jan
11
For Super Bowl, Anheuser-Busch Aims at Younger Crowd
Posted in: UncategorizedAnheuser-Busch is preparing three 60-second commercials, with corresponding digital campaigns, to promote its Budweiser and Bud Light brands during this year’s game.
Jan
11
Cashing In on New Year's Resolutions
Posted in: UncategorizedCategory: Up Your Game
Summary: The first few months of the year can be a struggle for business owners. After multiple holiday shopping binges, many consumers buckle down in the following months, and their tightening belts tend to reflect in your post-holiday sales numbers. Don’t let January sales get your business off track in 2015.
Jan
11
DealBook: Silver Lake Makes Big Bet on Red Ventures, a Digital Marketing Company
Posted in: UncategorizedThe private equity firm Silver Lake plans to announce on Wednesday that it has invested $250 million in Red Ventures, which helps companies like DirecTV and MetLife acquire customers.
Jan
11
Lawrence Ingrassia, Former New York Times Editor, Joins Los Angeles Times
Posted in: UncategorizedMr. Ingrassia will be an associate editor, focusing on new ventures.
Jan
11
Millennials: Connecting with Today’s Digital Natives
Posted in: UncategorizedCategory: Guest Column
Summary: Today, Millennials make up one of the most influential generational cohorts, yet they remain a demographic much different than their Gen X or Boomer predecessors.
To get a deeper understanding of Millennials, Influence Central embarked on a research study that looked at 1,100 American Millennial women born between 1979 and 1993. The study focused on Millennials as consumers, how their deep connections with friends and family impact the choices in their lives, and the effect of various types of media on their day-to-day decisions.
Jan
11
A Timeline of Threats and Acts of Violence Over Blasphemy and Insults to Islam
Posted in: UncategorizedThe assault on the Charlie Hebdo newspaper in Paris is one of the deadliest in a history of violent responses to insults to Islam.
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