Voici de superbes clichés des villes de Hong Kong, Shanghai et Tokyo à travers la lentille du photographe allemand Thomas Birke, un regard unique sur des paysages urbains étonnants savamment pris lors de couchers de soleil qui permettent à l’artiste de faire éclore toute la ville et son énergie.
Le designer allemand Sascha Akkermann a conçu la chaise longue « KOII » en utilisant du contreplaqué et de la toile. Ce transat en forme de mini-vague se plie et se déplie facilement. Il est disponible chez le distributeur Müller Möbelwerkstätten. A découvrir en images dans la galerie.
Where do travel magazines fit in the digital age, when airfares and city guides are just a Google search away? Cond Nast Traveler (No. 3 on Ad Age’s 2014 Magazine A-List) is proving their place, with Editor-in-Chief Pilar Guzmn delivering service along with inspiration. She has been on the job since August 2013, when Cond Nast Artistic Director Anna Wintour plucked her from Martha Stewart Living. The redesign Ms. Guzmn oversaw was masterful — a renaissance of magazine-making with stunning photography and rich, descriptive articles.
The trick is to find writers and photographers outside travel, she explained. “If you engage a new crop of people who aren’t steeped in travel journalism, you see a place with a fresh lens,” she said. “At a certain point everyone starts to phone it in. I’m constantly switching people’s beats. If you’re not comfortable on a beat, you will attack it with a vengeance.”
The same might be said of Ms. Guzmn, who was top editor at Cond Nast’s now defunct mom magazine Cookie, a sharp read even for non-parents. Later, Martha Stewart Living earned a National Magazine Award under her leadership.
It’s clear that the business of magazines is under pressure, but they continue to exert an outsized influence on culture, food, politics and more. Despite the business challenges, they’re still sexy. Articles become movies and editors become celebrities. A short blurb turns a product into a sensation. Making a magazine’s best-of list fills restaurants’ reservations. And if a magazines gets a big story wrong, the ripples can quickly become a tidal wave.
Meanwhile, many of the world’s biggest brands want to see their ads in print, where advertising actually enhances the overall experience. That’s unlike TV or digital media, where in many cases consumers are doing everything they can — even paying extra money — to avoid advertisements.
In 2002, Ad Age introduced its Magazine A-List to honor this singular form of media. Since then the magazine world has changed dramatically as advertisers, still their primary source of revenue, began shifting budgets to digital media. Magazines are now moving quickly to adapt. And they’re poised to emerge from the economic shadow as more than just ink on paper products — sometimes much more. Magazines are brands, and the successful ones will figure out what that means in a post-print world.
For most magazine companies, 2014 was a difficult year. Backs against the wall, publishers looked beyond print for growth — to digital media, live events, consumer products and TV deals.
Vice magazine is way ahead of them.
The free magazine founded in 1994 as Voice of Montreal has grown into one of the hottest media properties across multiple platforms, making it the magazine brand that can back up what so many publishers claim: We’re not just a magazine company anymore. Thanks to a pair of investments in September from A&E Networks and Technology Crossover Ventures worth a combined $500 million, Vice is now valued north of $2.5 billion.
Today Advertising Age revealed its Top 15 Ad Campaigns of the 21st Century, as chosen by our very impressive list of judges. But we wanted to see which of the 50 nominees we gave the judges our Ad Age Members would have chosen. As it turns out, most of you agreed with our judges, and Ogilvy’s Campaign for Real Beauty for Dove also tops this list.
Eight other campaigns on the judges’ list are here too (Apple: Get a Mac; Dos Equis: Most Interesting Man in the World; Old Spice: The Man Your Man Could Smell Like; American Legacy: Truth; P&G: Thank You Mom; Budweiser: Whassup; American Express: Small Business Saturday; and BMW Films: The Hire.) You can read all about those here.
Perhaps underscoring the power of an icon, Geico’s Gecko, Progressive’s Flo and ETrade’s Baby are all here on the Members’ Choice list, but you also liked IBM’s intelligent “Smarter Planet”; AT&T’s clever “It’s Not that Complicated,” and Volkswagen’s entertaining “The Force.” Metro Train’s “Dumb Ways to Die,” No. 12 on the judges’ list, just missed the Members’ Choice Top 15, landing at No. 16.
Mindshare has partnered with Don’t Panic London to make two satirical films at the International Consumer Electronics Show (CES) in Las Vegas.
Oculus has caused a small revolution in gaming without even releasing a consumer product and that excitement is rubbing off on brands forever looking for new, innovative ways to make their mark with consumers.
Sainsbury’s is featuring two food bloggers in ads promoting its frozen food offering as part of a campaign called ‘Love Your Freezer’.
Lucky Generals has won Hostelworld.com’s global branding and advertising account after a competitive pitch.
Once again, the tech industry converged in the desert to showcase gaudy tech and schmooze at the annual International Consumer Electronics Show. Here are five key takeaways for marketers from the spectacle in Las Vegas that has become a magnet for growing numbers of trend-seeking advertisers, media people and agency executives.
Next-gen TVs are only as good as the content they can play
Samsung, Sony, Panasonic and LG were among the TV manufacturers displaying their latest wares sporting such high resolutions — 4K, 8K, OLED, glass-less 3-D — that you almost forget you’re looking at a moving picture in a glass screen. The problem is, like many things in Sin City, the picture really only looks this good in Las Vegas. While companies like Netflix and DirecTV have begun to offer video shot in these higher resolutions, most of the shows available today are shot in lower resolutions.
Channel 5 took nearly double-digit share of viewing in the 9pm slot last night after an eventful weekend in the Celebrity Big Brother house, according to unofficial overnight figures.
In Campaign last week Richard Costa D’sa, the managing director at Jam, made his predictions for digital agencies in 2015. Campaign put his thoughts to four leaders at other digital shops.
Le studio Spin Ceramics!, fondé en 2002, s’inspire du design des porcelaines chinoises en y ajoutant leur touche personnelle. Ayant déjà des boutiques à Beijing, Changsha et Singapour, ils en ont récemment ouvert une à New York City. Une sélection de leurs produits est disponible dans la galerie.
Store in New York.
Twitter reportedly plans to sell ads against tweets embedded on external websites, alongside those on its own apps and site.
Macmillan is ramping up its marketing activity in the run up to the elections as it seeks to influence policy on cancer treatment, the charity said.
The Government has been accused of using public money to fund multimillion pound TV ad campaigns that promote popular Conservative and Liberal Democrat policies.
Land Rover is continuing its #hibernot campaign to encourage people to make the most of winter, but is shifting its focus from TV to events and digital for 2015.
Life should not be a journey to the grave
with the intention of arriving safely in a pretty and well preserved body,
but rather to skid in broadside in a cloud of smoke,
thoroughly used up, totally worn out, and loudly proclaiming,
“Wow! What a ride!”
Read more on Adbusters.org
Chris Burkard est un photographe californien autodidacte. Passionné de sport extrême, il puise principalement son inspiration dans l’océan et la montagne, de véritables terrains de jeu qui deviennent élégamment photogéniques à travers la lentille de l’artiste.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
