Havas Media Group sets up luxury offering

Havas Media Group has launched a new global network for luxury clients called LuxHub, which will be headquartered in Milan.

Morrisons chief to leave troubled retailer as sales fall

Morrisons has announced that Dalton Philips, the chief executive officer, will leave the grocer at the end of March, as the company seeks new leadership to drive a turnaround strategy.

Bupa rolls out campaign for 'holistic' support services

Bupa has launched a TV campaign that highlights how the private healthcare service goes “beyond” providing emotional and practical support.

Camera in Motion by Rolf Sachs

Le photographe suisse Rolf Sachs a réalisé une série intitulée « Camera in Motion » à travers laquelle il capture les paysages de son pays et d’Italie, en mouvement et flous, depuis la fenêtre d’un train à grande vitesse. Les lignes et horizons deviennent continues et se dédoublent grâce à la longue exposition.

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Tiny Snowy Villages Paintings

À la fois minimalistes et complexes, les peintures de l’artiste suédois Lars Daniel Rehn mettent en scène un joli petit village enneigé où l’on peut observer le train de vie singulier de ses habitants. Au fil des images, on constate que les habitants évoluent dans un univers tantôt rustique, tantôt futuriste et décalé, le tout très joliment illustré par l’artiste. Plus de détails en images.

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The 10 social video trends to look out for in 2015

So 2014 was the year when ‘trackvertising’ boomed, native video ads evolved and viewability was on the tip of everyone’s tongue. But what can we expect from video advertising in 2015? Oliver Smith, the Unruly EMEA managing director, reveals the ten top trends.

Joan Peters, Journalist Who Wrote on Israeli-Palestinian Conflict, Dies at 78

In a 1984 book, both widely hailed and criticized, she cited historical documents showing that Arab settlers had flocked to Palestine beginning in the late 1800s; they had not, she wrote, inhabited the land “from time immemorial.”



Audi – Little Thumb Navigation System by Verba Milan

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“Driving is a totally different story.
Update your Audi navigation system.”

Agency: Verba, Milan
Client: Audi Service Italia
Copywriter: Luca Bartoli
Art director: Daniel Cambò
Executive creative directors: Luca Cortesini and Michelangelo Cianciosi
Post production: Max Sarotto

The post Audi – Little Thumb Navigation System by Verba Milan appeared first on desicreative.

Children of the Street: Hooked

Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Michael Milardo
Associate Creative Director: Lisa Lebedovitch
Art Director: Lisa Lebedovitch
Copywriter: Cameron Spires
Director of Brand Services: Anne Buch
Brand Supervisor: Robin Russell
Director: Philip Jarmain
Editor: Post Pro Media
Published: January 2015

State Farm: Being Aaron

Advertising Agency: DDB, Chicago, USA
Chief Creative Officer: John Maxham
Group Creative Directors: Barry Burdiak, John Hayes
Creative Directors: Chad Broude, Brian Boord
Art Director: Chris Bruney
Director of Integrated Production: Di Jackson
Executive Producer: Scott Kemper
Producer: Luke LiManni
Production Business Manager: Scott Terry
Group Business Director: Penn French
Senior Account Director: Kim Brun
Account Supervisor: Jaclyn Govostis
Account Executive: Tina Rosin
Group Strategy Director: Gustavo de Mello
Editor: Nelson Leonard / The Now Corporation
Assistant Editor: Daniel Reis
Executive Producer: Nancy Finn
Finish: Filmworkers

Audi: Swedish Snow Rescuers

ESPN: This is SportsCenter – Chicken curry

Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors: David Kolbusz, Susan Hoffman
Creative Directors: Brandon Henderson, Caleb Jensen
Copywriter: Scott Mahoney
Art Director: Dan Oliva
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Producer: Blakely McKnight
Account Team: Casey Jennings, Alex Scaros
Business Affairs: Sara Jagielski
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Line Producer: Jason Reda
Director of Photography: David Morabito
Editorial Company: Arcade Editorial
Editor: Dave Anderson
Post Producer: Lauren Cancelosi
Post Executive Producer: Sila Soyer
VFX Company: The Mill
VFX Lead Flame / 2D Lead: Jamin Clutcher
Producer: Clairellen Wallin
Co-Coordinator: Leigh-Anne Pike
Telecine Company: CO3
Colorist: Tom Poole
Mix Company: Heard City
Mixer: Keith Reynaud
Producer: Gloria Pitagorsky

Toronto Humane Society: Puppy swap

Advertising Agency: Grip, Canada

Full Frontal Nudity: What Brands Can Learn from Lena Dunham


I recently read an article in which HBO’s “Girls” creator Lena Dunham talked about what it was like growing up in New York’s most exclusive schools. “I didn’t feel chic. I didn’t feel specialI was bad at sports. I wasn’t the girl that boys liked. But (writing about it) made me feel like I had something.”

Something indeed. By baring her soul, and a few other things too, Ms. Dunham found her true voice, which she was then able to amplify across a wide range of mediums — from a TV show to a book — and connect deeply with millions of young women. And quite a few of us slightly older women, too.

It occurred to me that brands can learn a lot from Ms. Dunham. And don’t worry; it doesn’t involve taking off your clothes in front of a national audience. Well, perhaps in the metaphorical sense.

Continue reading at AdAge.com

AA downgrades UK adspend growth forecast

The Advertising Association’s forecast for adspend growth in the UK this year has been revised down to 5.7 per cent, from an expected 6.5 per cent.

James Risen, New York Times Reporter, Will Not Be Called to Testify in Leak Case

The decision ends a seven-year legal fight over whether Mr. Risen could be forced to name the sources of his reports on a botched C.I.A. operation.



Newcastle Brown Ale: Call for brands

Cramer-Krasselt Taps Ken Erke As Top Creative in Chicago


Cramer-Krasselt is tapping Ken Erke to lead creative at the indie agency’s Chicago flagship.

Mr. Erke, who has been VP-exec creative director at Interpublic Group of Cos.’ R/GA, will report to Marshall Ross, vice chairman and chief creative officer, who oversees all creative for Cramer-Krasselt’s four locations. Accounts run out of the Chicago office include Corona.

For Mr. Erke, it’s a return to Cramer-Krasselt. He was a group creative director at the shop in 2006 before heading to Y&R as exec creative director and later becoming chief creative officer. While at Y&R, he worked on accounts including Sears, MillerCoors, Kenmore, Craftsman, Hilton Hotels, and Hotels.com. Clients Mr. Erke worked on at R/GA, which he joined in 2010, include Grey Goose, the Beef Checkoff program, Capital One and Abercrombie & Fitch.

Continue reading at AdAge.com

Wrigley Puts Juicy Fruit Back on TV


Launched in 1893, Juicy Fruit is Wrigley’s oldest gum brand. But in recent years, the marketer has spent next to nothing advertising the classic brand, opting instead to invest behind its portfolio of sugar-free products like Extra and Orbit.

That’s about to change. Beginning this week, Juicy Fruit is returning to TV for the first time since 2009. The campaign, which broke Jan. 12, includes two spots called “Armpit” (above) and “Zipper” (below) that deploy fart noises and other nonverbal antics meant to position the gum for fun. The message is that the gum is “so sweet” that “you can’t help but chew.” One of the spots plugs Juicy Fruit’s new Starburst-co branded flavor that recently began hitting stores. Starburst is also owned by Wm. J. Wrigley Jr., which in turn is owned by Mars Inc.

Continue reading at AdAge.com

Award for ‘Transparent’ Vindicates Amazon’s TV Executives

A nemesis for publishers, Amazon collects a Golden Globe for “Transparent,” becoming the first digital streaming service to win one for best TV series.