Havas Media Group sets up luxury offering
Posted in: UncategorizedHavas Media Group has launched a new global network for luxury clients called LuxHub, which will be headquartered in Milan.
Havas Media Group has launched a new global network for luxury clients called LuxHub, which will be headquartered in Milan.
Morrisons has announced that Dalton Philips, the chief executive officer, will leave the grocer at the end of March, as the company seeks new leadership to drive a turnaround strategy.
Bupa has launched a TV campaign that highlights how the private healthcare service goes “beyond” providing emotional and practical support.
Le photographe suisse Rolf Sachs a réalisé une série intitulée « Camera in Motion » à travers laquelle il capture les paysages de son pays et d’Italie, en mouvement et flous, depuis la fenêtre d’un train à grande vitesse. Les lignes et horizons deviennent continues et se dédoublent grâce à la longue exposition.
À la fois minimalistes et complexes, les peintures de l’artiste suédois Lars Daniel Rehn mettent en scène un joli petit village enneigé où l’on peut observer le train de vie singulier de ses habitants. Au fil des images, on constate que les habitants évoluent dans un univers tantôt rustique, tantôt futuriste et décalé, le tout très joliment illustré par l’artiste. Plus de détails en images.
So 2014 was the year when ‘trackvertising’ boomed, native video ads evolved and viewability was on the tip of everyone’s tongue. But what can we expect from video advertising in 2015? Oliver Smith, the Unruly EMEA managing director, reveals the ten top trends.
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“Driving is a totally different story.
Update your Audi navigation system.”
Agency: Verba, Milan
Client: Audi Service Italia
Copywriter: Luca Bartoli
Art director: Daniel Cambò
Executive creative directors: Luca Cortesini and Michelangelo Cianciosi
Post production: Max Sarotto
The post Audi – Little Thumb Navigation System by Verba Milan appeared first on desicreative.
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Michael Milardo
Associate Creative Director: Lisa Lebedovitch
Art Director: Lisa Lebedovitch
Copywriter: Cameron Spires
Director of Brand Services: Anne Buch
Brand Supervisor: Robin Russell
Director: Philip Jarmain
Editor: Post Pro Media
Published: January 2015
Advertising Agency: DDB, Chicago, USA
Chief Creative Officer: John Maxham
Group Creative Directors: Barry Burdiak, John Hayes
Creative Directors: Chad Broude, Brian Boord
Art Director: Chris Bruney
Director of Integrated Production: Di Jackson
Executive Producer: Scott Kemper
Producer: Luke LiManni
Production Business Manager: Scott Terry
Group Business Director: Penn French
Senior Account Director: Kim Brun
Account Supervisor: Jaclyn Govostis
Account Executive: Tina Rosin
Group Strategy Director: Gustavo de Mello
Editor: Nelson Leonard / The Now Corporation
Assistant Editor: Daniel Reis
Executive Producer: Nancy Finn
Finish: Filmworkers
Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Andreas Ullenius
Art Directors: Johan Wahlberg, Andreas Ekelund
Copywriters: Kalle Åkestam, Viktor Jacobsson, Adam Reuterskiöld
Advertising Agency: Wieden + Kennedy, New York, USA
Executive Creative Directors: David Kolbusz, Susan Hoffman
Creative Directors: Brandon Henderson, Caleb Jensen
Copywriter: Scott Mahoney
Art Director: Dan Oliva
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Producer: Blakely McKnight
Account Team: Casey Jennings, Alex Scaros
Business Affairs: Sara Jagielski
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Line Producer: Jason Reda
Director of Photography: David Morabito
Editorial Company: Arcade Editorial
Editor: Dave Anderson
Post Producer: Lauren Cancelosi
Post Executive Producer: Sila Soyer
VFX Company: The Mill
VFX Lead Flame / 2D Lead: Jamin Clutcher
Producer: Clairellen Wallin
Co-Coordinator: Leigh-Anne Pike
Telecine Company: CO3
Colorist: Tom Poole
Mix Company: Heard City
Mixer: Keith Reynaud
Producer: Gloria Pitagorsky
I recently read an article in which HBO’s “Girls” creator Lena Dunham talked about what it was like growing up in New York’s most exclusive schools. “I didn’t feel chic. I didn’t feel specialI was bad at sports. I wasn’t the girl that boys liked. But (writing about it) made me feel like I had something.”
Something indeed. By baring her soul, and a few other things too, Ms. Dunham found her true voice, which she was then able to amplify across a wide range of mediums — from a TV show to a book — and connect deeply with millions of young women. And quite a few of us slightly older women, too.
It occurred to me that brands can learn a lot from Ms. Dunham. And don’t worry; it doesn’t involve taking off your clothes in front of a national audience. Well, perhaps in the metaphorical sense.
The Advertising Association’s forecast for adspend growth in the UK this year has been revised down to 5.7 per cent, from an expected 6.5 per cent.
Cramer-Krasselt is tapping Ken Erke to lead creative at the indie agency’s Chicago flagship.
Mr. Erke, who has been VP-exec creative director at Interpublic Group of Cos.’ R/GA, will report to Marshall Ross, vice chairman and chief creative officer, who oversees all creative for Cramer-Krasselt’s four locations. Accounts run out of the Chicago office include Corona.
For Mr. Erke, it’s a return to Cramer-Krasselt. He was a group creative director at the shop in 2006 before heading to Y&R as exec creative director and later becoming chief creative officer. While at Y&R, he worked on accounts including Sears, MillerCoors, Kenmore, Craftsman, Hilton Hotels, and Hotels.com. Clients Mr. Erke worked on at R/GA, which he joined in 2010, include Grey Goose, the Beef Checkoff program, Capital One and Abercrombie & Fitch.
Launched in 1893, Juicy Fruit is Wrigley’s oldest gum brand. But in recent years, the marketer has spent next to nothing advertising the classic brand, opting instead to invest behind its portfolio of sugar-free products like Extra and Orbit.
That’s about to change. Beginning this week, Juicy Fruit is returning to TV for the first time since 2009. The campaign, which broke Jan. 12, includes two spots called “Armpit” (above) and “Zipper” (below) that deploy fart noises and other nonverbal antics meant to position the gum for fun. The message is that the gum is “so sweet” that “you can’t help but chew.” One of the spots plugs Juicy Fruit’s new Starburst-co branded flavor that recently began hitting stores. Starburst is also owned by Wm. J. Wrigley Jr., which in turn is owned by Mars Inc.