Mondelez has changed the recipe of Cadbury’s Creme Eggs, prompting a consumer backlash and even a viral YouTube video featuring a song paying homage to the original recipe.
Debenhams’ flagship store in London will allow lovers to attach virtual padlocks to a representation of the Pont des Arts bridge in Paris as part of the retailer’s promotion for Love Story, the new Chloé fragrance.
Computers can read individuals as well as their partner and better than their friends just by using their Facebook ‘likes’, a joint study from the University of Cambridge and Stanford University has found.
Morrisons has announced today that CEO Dalton Philips is to step down at the embattled supermarket brand, following a challenging festive season for all major supermarkets. However, Philips was not a chief executive who could be accused of sitting back. Here we highlight the highs and lows of the man who tried to change the supermarket.
Morrisons announced a like-for-like sales drop of 3.1% over the Christmas period, resulting in leadership changes and the closing of 10 stores.
During Philips five-year tenure at the supermarket, he drove significant change for the brand; from pivoting to focus on convenience stores to its deal with Ocado that led to its grocery service going online for the first time. Morrisons has confirmed that it will not be dropping its long-standing partnership with Ant and Dec, another milestone for the brand that fell under Philips watch.
February 2010
Dalton Philips is announced as CEO after Marc Bolland leaves for Marks Spencer.
September 2010
Morrisons announced a new strategic focus on the convenience store in September 2010, in response to its rivals. It eventually launched the M Local proposition in June 2011, with first store opened in Ilkley, Yorkshire.
February 2011
Morrisons bought online children and baby retailer Kiddicare for 70m, one of its first forays into ecommerce. It eventually sold the brand on in 2014 to private equity firm Endless for 2m (just 3% of the amount it paid).
December 2011
Morrisons launched its own-label brand M Savers in 2011, a range focused on giving people high quality food for cheaper prices.
March 2012
Morrisons launched its first iPad app and became one of the first supermarkets to take its magazine onto the iPad .
October 2012
It launched its first ecommerce play in 2012 focused on selling wine, called Morrisons Cellar .
November 2012
The supermarket announced a major strategic focus on fresh foods , a message that has been present in its marketing consistently and continues presently.
January 2013
Morrisons enlisted Ant Dec first in 2013 by putting them on TV ads and sponsoring Britain s Got Talent, a show the pair present. The ads focused on promoting its fresh credentials by showing its in-store butchers services.
May 2013
Morrisons decided to partner with established supermarket ecommerce service Ocado , rather than build its own online shopping service from scratch. The 25-year deal included the acquisition of a distribution centre.
December 2013
The 500th store opened in the last month of 2013.
January 2014
Online delivery started in 2014, the product of its major deal with Ocado in May 2013.
March 2014
Morrisons announced a 1bn investment in price cuts after disappointing sales; it later launched a new cheaper proposition in May 2014 .
October 2014
The supermarket launched its first foray into loyalty with the announcement of the Match More scheme late last year. The scheme was dubbed confusing for consumers.
January 2015
A 3% sales drop sees Morrisons take on a major leadership change and the closing of ten stores but it confirms that it will continue with its marketing activity, keeping on Ant and Dec as brand ambassadors.
Data and automated messaging are hot topics, but b-to-b marketers say their marketing must get more personal in 2015. “We need b-to-b to be more human,” said Andy Goldberg, global creative director at GE. That sentiment was echoed by other marketers and agency execs who shared their predictions for the top b-to-b trends of 2015.
Great storytelling
“You have to be great storytellers, especially in b-to-b,” Mr. Goldberg said. “One of the biggest challenges we had this year was telling the full GE story in one spot, and capturing the wonder and magic of what we do. ‘Childlike Imagination’ was wonderful storytelling — having a little girl talk about what her mom does at GE. We also did a partnership with ‘The Tonight Show’ called ‘Fallonventions’ about kids who like to innovate. It became a story. There will be more and more of that in 2015.”
In one corner of a luxury suite in Orlando, Fla.’s Rosen Shingle Creek resort, several women are perusing clothing and jewelry. Across the room, two more women are debating nail polish colors, two are chatting while having their makeup done and one is getting a back massage. Another group of women lounge on plush couches talking quietly. Such is networking in the Ipsos Girls’ Lounge.
Founded two years ago by Shelley Zalis, CEO of research company Ipsos OTX, the Girls’ Lounge has become a fixture at events where major marketers, media companies and agencies gather and a haven for women from C-suite veterans to junior staffers. In Orlando, the lounge was available for the duration of the Masters of Marketing conference held by the Association of National Advertisers, a group whose members collectively spend more than $250 billion annually on marketing.
Complimentary hair, makeup, nail and massage services are always available, while other perks vary. At the ANA conference, for example, there was live entertainment, a headshot service and “The Sisterhood Closet,” where women could shop for clothing and accessories.
Annis Paschal Lyles, one of Coca-Cola’s top media executives, is leaving the company, according to people familiar with the matter.
Ms. Lyles, VP-connections planning and investment for North America, joined Coca-Cola in 1989 and is well-respected within the industry. Her departure comes as Coca-Cola begins implementing a cost-cutting plan that includes eliminating 1,600-1,800 positions in corporate, Coca-Cola North America and Coca-Cola International.
A Coca-Cola spokeswoman declined to comment on Ms. Lyles’ situation. The spokeswoman provided a statement on the recently announced job cuts, stating that “approximately 500 positions will be eliminated in Atlanta. It’s important to point out that while some positions will be eliminated, others will be created, and qualified associates will be considered for those new positions.”
Film, Online
Children of the Street
Advertising Agency:Cossette, Vancouver, Canada
Creative Director:Michael Milardo
Associate Creative Director:Lisa Lebedovitch
Art Director:Lisa Lebedovitch
Copywriter:Cameron Spires
Director of Brand Services:Anne Buch
Brand Supervisor:Robin Russell
Director:Philip Jarmain
Editor:Post Pro Media
Print
Sauter
Advertising Agency:JWT, Tel Aviv, Israel
Art Director:Liav Gutstein
Copywriter:Noam Krauza
Graphic Designer:Hagai Shaked, Liran Majar
Chief Executive Officer:Yoram Dembinsky
Account Manager:Natalie Shem Tov
Depuis 2011, l’artiste peintre arménien Tigran Tsitoghdzyan s’est lancé dans une série de peintures hyperréalistes qu’il a intitulée « Millenium ». On y voit des visages de femmes, en noir et blanc, avec un effet de double exposition laissant apparaitre leurs mains. A découvrir en images.
Na Índia, o site Ixigo é especializado no planejamento de viagens, integrando buscadores de passagens aéreas e hotéis. Em seu canal no YouTube, além de mostrar alguns destinos interessantes, o serviço tem se dedicado a ensinar truques interessantes que podem facilitar – e muito – a vida de viajantes.
O vídeo mais recente – se você é fã do Braincast, fique atento à trilha sonora inicial -, por exemplo, dá dicas de como utilizar objetos presentes na maior parte dos quartos de hotéis para outras funções. Um ferro de passar, por exemplo, pode ser útil na hora de preparar um sanduíche de queijo e até mesmo um ovo frito. O condicionador substitui a espuma de barbear, enquanto o frigobar pode ser útil na hora de tirar cheiros do seu jeans.
Em um vídeo anterior, o foco está em como aproveitar ao máximo o espaço de sua mala, proteger alguns objetos e até mesmo guardar seu dinheiro reserva.
Já para os indianos, o site aponta alguns destinos alternativos (e muito mais interessantes) para quem teve o visto negado para países como Estados Unidos e Canadá, entre outros.
Vale a pena conferir.
Post originalmente publicado no Brainstorm #9
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Andrew Griffith, chief financial officer and managing director of commercial businesses at Sky, on the first 1,000 AdSmart campaigns, and Sky’s plans for the future.
Three leading industry executives respond to Lindsey Clay’s year ahead for women essay.
Publicis Groupe has extended the deadline for Sapient shareholders to accept its $3.7bn offer for a third time, blaming the need for additional time to deal with US regulatory requirements.
Change4Life, the government’s healthy living initiative, has added controversial fizzy water company SodaStream as a partner to its January ‘sugar swaps’ campaign.
Media agency figure Simon Herd passed away last week after a long battle with recurring brain tumours over the past five years.
The social media dream has finally come true. This means agencies must get to grips with all the tools available to them, while brands need to find their purpose. By James Whatley.
La marque de design japonaise D-Bros a imaginé le service à thé « Waltz », offrant de petites tasses en porcelaine qui réfléchissent les motifs graphiques dessinés sur la soucoupe avec des effets d’anamorphose. Les tasses sont poncées puis recouvertes d’une substance chimique appelée « palladium » qu’on peut rapprocher d’un métal plus rare que le platine et l’or. Vous pouvez en acheter sur leur shop.
Le designer Karim Rachid a collaboré avec l’agence Axo Light pour créer cette série de lampes en suspension nommée « Nafir ». En s’inspirant de la forme longiligne et incurvée des trompettes, les designers ont conçu de véritables sculptures luminescentes, déclinées en doré, argent et blanc. À découvrir.
Sky has promoted Gary Davey to managing director, content, for Sky Group, from his post as executive vice president of programming at Sky Deutschland.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
