
In one corner of a luxury suite in Orlando, Fla.’s Rosen Shingle Creek resort, several women are perusing clothing and jewelry. Across the room, two more women are debating nail polish colors, two are chatting while having their makeup done and one is getting a back massage. Another group of women lounge on plush couches talking quietly. Such is networking in the Ipsos Girls’ Lounge.
Founded two years ago by Shelley Zalis, CEO of research company Ipsos OTX, the Girls’ Lounge has become a fixture at events where major marketers, media companies and agencies gather and a haven for women from C-suite veterans to junior staffers. In Orlando, the lounge was available for the duration of the Masters of Marketing conference held by the Association of National Advertisers, a group whose members collectively spend more than $250 billion annually on marketing.
Complimentary hair, makeup, nail and massage services are always available, while other perks vary. At the ANA conference, for example, there was live entertainment, a headshot service and “The Sisterhood Closet,” where women could shop for clothing and accessories.
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