Advertising Agency: TBWAPARIS, France
Creative Director: Jean François Goize
Art Director: Céline Laffray
Copywriter: Jean Denis Pallain
Photographer: Jason Hindley
3D: Antoine Magnien / Watch out
Art buyer: Julie Champin
Additional credits: Guillaume Pannaud, Marion Floch, Gaël D’Oliveira, Stéphanie Caude
Published: November 2014
See all the work at https://www.pncchristmaspriceindex.com/calendar
PNC Bank released its 31st Christmas Price Index, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch noticed this once-beloved Christmas carol has hit an all-time low in popularity, falling to number 98 on Billboard’s Top 100 Holiday chart. To reinvigorate the song’s popularity, Deutsch created a branded content campaign featuring 12 unique experiences based on the gifts of the song that seamlessly tie in PNC Bank’s financial education mission. Each piece of content introduces the gifts from the song, some more literal than others, bringing the song to life visually. Additionally, musical interpretations of the classic song accompany the content.
Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin, Jeff Vinick
Group Creative Director: Jeremy Bernstein
Senior Art Director: Sam Shepherd
Senior Copywriter: Frank Cartagena
Art Director: Katrina Mustakas
Copywriter: Brian Alexander
Art Director Intern: Sarah Green
Copywriter Intern: Daniel Goodman
Interactive Design Director: Aliza Adam
User Experience Designer: Anna Farrell
Web Developer: Ryan Moylan
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Executive Producer: Jennifer McBride
Senior Producer: Shane Smith
Print Producer: Melanie Magatelli
Associate Producer: Delaney O’Brien
Assistant Producer: Brittany Gray
Design Director: JC Pagan
Designer/Typography: Brian Gartside
Art Buyer/Animation Producer: Caitlin Byrnes
Lead Motion Designer: Matthew Severin
Motion Designer: John McLaughlin
Director of Technology: Kamran Aslam
Associate Director of Technology: Michael Nicosia
Project Manager: Clara Kim
Film Production / Website Production: Acne / Acne Digital
See all the work at https://www.pncchristmaspriceindex.com/calendar
PNC Bank released its 31st Christmas Price Index, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch noticed this once-beloved Christmas carol has hit an all-time low in popularity, falling to number 98 on Billboard’s Top 100 Holiday chart. To reinvigorate the song’s popularity, Deutsch created a branded content campaign featuring 12 unique experiences based on the gifts of the song that seamlessly tie in PNC Bank’s financial education mission. Each piece of content introduces the gifts from the song, some more literal than others, bringing the song to life visually. Additionally, musical interpretations of the classic song accompany the content.
Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin, Jeff Vinick
Group Creative Director: Jeremy Bernstein
Senior Art Director: Sam Shepherd
Senior Copywriter: Frank Cartagena
Art Director: Katrina Mustakas
Copywriter: Brian Alexander
Art Director Intern: Sarah Green
Copywriter Intern: Daniel Goodman
Interactive Design Director: Aliza Adam
User Experience Designer: Anna Farrell
Web Developer: Ryan Moylan
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Executive Producer: Jennifer McBride
Senior Producer: Shane Smith
Print Producer: Melanie Magatelli
Associate Producer: Delaney O’Brien
Assistant Producer: Brittany Gray
Design Director: JC Pagan
Designer/Typography: Brian Gartside
Art Buyer/Animation Producer: Caitlin Byrnes
Lead Motion Designer: Matthew Severin
Motion Designer: John McLaughlin
Director of Technology: Kamran Aslam
Associate Director of Technology: Michael Nicosia
Project Manager: Clara Kim
Film Production / Website Production: Acne / Acne Digital
See all the work at https://www.pncchristmaspriceindex.com/calendar
PNC Bank released its 31st Christmas Price Index, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch noticed this once-beloved Christmas carol has hit an all-time low in popularity, falling to number 98 on Billboard’s Top 100 Holiday chart. To reinvigorate the song’s popularity, Deutsch created a branded content campaign featuring 12 unique experiences based on the gifts of the song that seamlessly tie in PNC Bank’s financial education mission. Each piece of content introduces the gifts from the song, some more literal than others, bringing the song to life visually. Additionally, musical interpretations of the classic song accompany the content.
Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin, Jeff Vinick
Group Creative Director: Jeremy Bernstein
Senior Art Director: Sam Shepherd
Senior Copywriter: Frank Cartagena
Art Director: Katrina Mustakas
Copywriter: Brian Alexander
Art Director Intern: Sarah Green
Copywriter Intern: Daniel Goodman
Interactive Design Director: Aliza Adam
User Experience Designer: Anna Farrell
Web Developer: Ryan Moylan
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Executive Producer: Jennifer McBride
Senior Producer: Shane Smith
Print Producer: Melanie Magatelli
Associate Producer: Delaney O’Brien
Assistant Producer: Brittany Gray
Design Director: JC Pagan
Designer/Typography: Brian Gartside
Art Buyer/Animation Producer: Caitlin Byrnes
Lead Motion Designer: Matthew Severin
Motion Designer: John McLaughlin
Director of Technology: Kamran Aslam
Associate Director of Technology: Michael Nicosia
Project Manager: Clara Kim
Film Production / Website Production: Acne / Acne Digital
Build your history.
Advertising Agency: Escala, Porto Alegre, Brazil
Creative Directors: Juliano Faerman, Jacques Fernandes, Régis Montagna
Art Director: Michel Morem
Copywriter: Felipe Lermen
Illustrator / Photographer: Miagui Imagevertising
Published: November 2014
Build your history.
Advertising Agency: Escala, Porto Alegre, Brazil
Creative Directors: Juliano Faerman, Jacques Fernandes, Régis Montagna
Art Director: Michel Morem
Copywriter: Felipe Lermen
Illustrator / Photographer: Miagui Imagevertising
Published: November 2014
Category: Up Your Game
Summary: The instructor placed the trapeze rope in my right hand. “God, it’s weighted. Of course; that’s why they swing so well,” I thought as I felt it pulling me off the platform. Only her firm grip kept me from spinning into space. Feeling the full impact of fear, I said, “I can’t do this, I’m going back down the ladder.”
Wiktoria Szawiel est une designer hollandaise qui fait des collections de meubles allant de petits tabourets à de la vaisselle avec des motifs délicats qui font penser à du tissage, par leur apparence. Une sélection de son très beau travail est à découvrir en images dans la galerie.
Landscapes Within serie.
Landscapes Within, Vessels.
Ordinary Chair.
Rattan Stool.
Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring fruity phones, mumbling men and an unlikely friendship.
Ale brand Old Speckled Hen has launched a pop-up pub on Oxford Street that gives passers by the opportunity to have their presents wrapped by Ale Elves.
The chancellor George Osborne is expected to announce today in the Autumn Statement a review of business rates to help high street retailers compete with the boom in e-commerce.
Vonn Cummings Sumner est un artiste peintre californien. Dès 1997, Sumner expose à l’international. Il obtient son diplôme en 2000 et déménage à New York, où il peint et travaille dans des musées prestigieux, y compris le Guggenheim. Voici une sélection des portraits que Vonn réalise depuis le début de sa carrière. Très coloré, les tableaux mettent en scène de curieux personnages à découvrir en images.
(TrendHunter.com) Photographer Liz Obert confronts the reality of her mental illness in her latest series ‘Dualities.’
The project’s title references the dual nature of living with depression and…
Blackrock has named WPP’s Mindshare its new media agency following a review that began this spring.
The business had been handled by MEC, which at least means the change keeps BlackRock’s account in the same corporate family: Mindshare and MEC are siblings in GroupM, the WPP media agency network that also houses Maxus and MediaCom.
MEC also holds onto the account in Canada and Asia. Mindshare takes over the business in the U.S., Europe and Latin America.
South African Tourism has invited creative agencies to pitch for a global advertising brief.
O que têm em comum uma estrela cadente, luzes natalinas, neve, um piano e uma câmera? Todos eles são objetos estrategicamente inseridos em Give Beautifully, o primeiro filme da campanha de fim de ano da Stella Artois.
Este ano, a marca belga resolveu contar um pouco de sua história – a cerveja foi originalmente criada como um presente de Natal para os moradores da cidade de Leuven -, distribuindo presentes inesquecíveis pelo mundo. As histórias são contadas em cinco filmes, todos eles criados pela agência Mother.
No primeiro deles, A Estrela Cadente, vemos a origem da marca.
Nos filmes seguintes, Stella Artois realiza o sonho de um casal, de ver o enorme carvalho de sua fazenda iluminado, recria o dia em que nevou em Buenos Aires, ajuda uma pianista a voltar a tocar e um grupo de amigos que quer colaborar para que um deles realize seus sonhos.
É uma campanha bem bacana, que de certa maneira está muito bem alinhada com o discurso e posicionamento da marca. Isso sem contar que traz um lado mais humano e até emocionante. Vale o play.
Post originalmente publicado no Brainstorm #9
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Focus sur le livre « National Geographic – Around the World in 125 Years » édité par Taschen : une célébration qui retrace 125 ans de photographies souvent résultats de voyages inspirants. On peut y admirer les images de James Nachtwey, Frans Lanting, Steve McCurry et bien d’autres. Des histoires racontées par des photo-journalistes, à découvrir.
(TrendHunter.com) Now that the holiday season is upon us, it’s no surprise that the top December 2014 kitchen ideas put a strong emphasis on gathering and entertaining. The kitchen can be a chaotic place over…
This 1985 commercial, promoting the re-launch of Levi s classic 501s shrink-to-fit jeans, was a breakthrough revival for the brand that, at the time, was largely perceived as old-fashioned. John Hegarty and Barbara Nokes, of BBH, recreated a 50s Americana launderette which presented Levi s 501s as a retro 50s alternative to 80s punk. They used research that young Americans distinguished the fifties as a cool era. The humour and sex appeal of the commercial, where teen idol Nick Kamen strips down to his boxers in front of launderette onlookers, including bewildered older women and enthralled younger girls, caused an increase of 800% in Levi s sales within a year.
The use of the iconic hit I Heard It Through The Grapevine was an early example of effective integrated marketing, sparking the re-release of the original, which entered the charts again, and the 501 logo to appear on the record sleeve.
The advertising agency McCann Erickson introduced the Wall s dog in 1993, motivated by the talking dog from Sunday Night s TV show That s Life . His first ad saw his owner try to teach him to say “sausages”, but he only says “Wall s”. The dog is brought back to life by Saatchi Saatchi in a series of ads that show men expressing their affection to their loved ones through the dog.
In this advert, a man thanks his wife for serving him sausages for tea by giving her the miniaturized dog called Alan, who plays an electronic keyboard and raps in the style of The Streets.
The ad was written by Dan Warner and art directed by Andy Vasey and the director was Andy McLeod through Kirsty Dye. The ad won a Gold Award 2012 at the British Arrows.
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