Hasta La Creative!

A Washington think tank funded in part by corporate backers has published guidelines for collection and use of data gathered via the Internet of Things, the catch-all label given to devices and products like fitness-tracking wearables, web-connected thermostats, and data-generating vehicles.

Released today, the 10 guidelines published by the Information Technology and Innovation Foundation’s Center for Data Innovation come in conjunction with an event featuring as speakers Republican and Democratic U.S. senators who sent a letter in October to Commerce Committee leaders requesting an oversight hearing on the Internet of Things, or IoT.

Despite a proliferation of Internet-connected technologies aimed at consumers, businesses and governments, there have been few if any regulatory standards or policies devised to meet today’s questions regarding proper collection and use of data created by IoT. The 10 policy principles are intended to guide regulators in crafting policies for IoT data collection and use, and focus on preventing rules that could be deemed overly restrictive.

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Unilever is set to create a standalone unit for its spreads business called ‘Unilever Baking, Cooking and Spreading’ in order to give the brands across its portfolio more focus.

Jaguar Land Rover and Ford will participate in and help fund driverless car tests that will take place across four British cities from January next year.

(TrendHunter.com) The Seahorse is a pedal-powered airboat, invented by Russell Randall, that allows users to mount a bicycle on its deck. Pedaling on the bike turns the boat’s air propeller, pushing the boat…

Campus is Google’s seven storey co-working space for start-ups in the heart of EC1. In this video, Sarah Drinkwater, head of Campus, takes us on a tour around the space and we speak to real start-ups along the way.

United Biscuits-owned McVitie’s has launched the “cutest ever Christmas ad”, making up for lost time as it’s the first Christmas ad in more than three decades for its Victoria selection box.

A timelapse of the Old Street EC1 digital conversion project. YouTube was the launch partner on the newly digitised Old Street EC1, which went live on Monday 13th October.

EasyJet has welcomed moves to scrap airline passenger duty for children, but the wider airline industry has said the tax should be abolished altogether.

The pitches for Dixons Carphone s 90 million merged media planning and buying account took place this week. Walker Media, the Dixons Retail partner, and M/SIX, which holds the Carphone Warehouse business, were hoping to beat each other and MediaCom to retain the account. The review was called after the 3.9 billion “merger of equals” between Dixons Retail and Carphone Warehouse.
Public Health England has launched a review of its planning business, currently handled by MEC. The Government s planning roster agencies have been invited to pitch for the account. They include Carat, Manning Gottlieb OMD, MEC, MediaCom, Mindshare and UM London.
Ribena s search for a UK advertising agency after splitting with M C Saatchi is progressing. The drinks brand had initial conversations with several shops and has now selected three to go through to pitch. The lucky (and unlucky) agencies were finding out as Campaign went to press.
Coeliac UK , the charity for those with the autoimmune disease, is looking for its first ad agency to create a campaign to raise UK diagnosis rates.

Communisis, the marketing services group, is launching an agency called Psona Group to incorporate its recent acquisitions