Media and Agency Execs Weigh In on What Makes Their Companies Special


“There’s something that started from our New York office — whenever two people dress alike, we always take a picture of them.”

— Eric Lee, CEO-partner, Anomaly Shanghai

“Jeff Lucas, head of sales for Viacom Music & Entertainment, and the ad sales team do a full

Continue reading at AdAge.com

How Vice, Mindshare, Fallon, BuzzFeed, Others Nurture and Protect Talent


What skill is your most junior talent lacking?

“There’s a strong push on internal mobility. It’s what allows people to stay here and build a career here. They are not painted into a box.”

Continue reading at AdAge.com

Early Holiday Promotions Eat Away Black Friday Sales


Bye-bye, Black Friday.

Traditionally, the excitement around holiday sales started the morning after the leftovers hit the fridge. But in the past few years, stores began opening on Thanksgiving Day (some have taken to calling it Gray Thursday). This year, Walmart is stretching “Black Friday” over five days during November and December, and Target has already begun previewing its holiday promotions. Macy’s, Kohl’s, Best Buy and J.C. Penney are also opening earlier on Thanksgiving Day than in previous years.

“Their purpose is to make sure they get their share of the wallet before the competition,” said Bill Martin, founder of ShopperTrak, which expects sales to rise 3.8% this holiday season. “It’s becoming a bigger part of how retailers do business,” he said.

Continue reading at AdAge.com

Despite improved economy, 40% plan to tighten purse strings this Christmas

In the run up to the crucial festive trading period, a survey of the nation’s shopping habits has found that shoppers will not splash out this Christmas because “prudent” spending has “become the new norm”.

Efeitos visuais chamam atenção na primeira campanha global de “Game of War”

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Deusa da sabedoria, Athena é aliada e mentora de Kratos em Game of War. E na primeira campanha global do jogo, ela é personificada por ninguém menos do que a modelo e atriz norte-americana Kate Upton.

Com criação da agência Untitled Worldwide, o filme mostra Athena caminhando pelo campo de batalha enquanto guerreiros se enfrentam e o fogo corre solto com dragões enfurecidos. Aliás, são os efeitos usuais que conseguem chamar tanta atenção quanto a própria Kate, belíssimo trabalho de produção e pós-produção da Anonymous Content, Division Productions, Method Studios e Company 3.

Será que os fãs vão aprovar?

gameofwar

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Revisited Sculpture by Jonathan Owen

Voici une série de l’artiste anglais Jonathan Owen dans laquelle il re-sculpte, transforme, réinvente des sculptures en marbre classique. Un vandalisme sculpturale élégant et habile. Un jeu entre représentations classiques & détournements à découvrir en images ci-dessous.

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Facebook readies LinkedIn rival 'Facebook at Work'

Facebook is reported to be “secretly” working on a website called Facebook at Work, which would allow users to keep their personal profile separate from their work profile, according to the Financial Times and Reuters.

Macmillan launches Christmas campaign featuring Lynda Bellingham

Macmillan Cancer Support has launched its Christmas TV appeal with a voiceover from the late Lynda Bellingham, who was an ambassador for the charity.

Robotic Space Missions Posters

Historic Robotic Spacecraft Poster Series est un projet Kickstarter soumis par le magasin de t-shirts en ligne Chopshopstore. Ce projet a pour but de financer la production de trois affiches sérigraphiées célébrant les missions robotiques de l’espace les plus populaires. A découvrir.

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Famous Novels Turned into Book Art

L’artiste japonais Tomoko Takeda transforme les livres et la littérature en véritables oeuvres d’art, dans sa série « Story Fragments ». Il creuse, sculpte et forme différentes couches à l’intérieur des pages de classiques littéraires : Lewis Carroll, Antoine de Saint-Exupéry ou encore Jules Verne. Chaque sculpture fait écho à l’histoire et aux motifs abordés dans les livres, en partant du principe qu’on « fait des livres non pas pour les lire mais pour les regarder ».

Alice’s Adventures in Wonderland by Lewis Carroll.

Flowers for Algernon by Daniel Keyes.

I Am A Cat by Natsume Soseki.

Kokoro by Natsume Soseki.

Night on the Galactic Railroad by Mayazawa Kenji.

The Diary of a Young Girl by Anne Frank.

The Little Prince by Antoine de Saint-Exupéry.

The Spider Thread and Other Stories by Akutagawa Ryunosuke.

Two Years Vacations by Jules Verne.

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Two Years Vacations by Jules Verne
The Spider Thread and Other Stories by Akutagawa Ryunosuke
The Little Prince by Antoine de Saint-Exupery
The Diary of a Young Girl by Anne Frank
Night on the Galactic Railroad by Mayazawa Kenji
Kokoro by Natsume Soseki
I Am A Cat by Natsume Soseki
Flowers for Algernon by Daniel Keyes
Alices Adventures in Wonderland by Lewis Carroll
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David Isay Wins 2015 TED Prize for StoryCorps, an Oral History Project

David Isay founded the group that gets people to record meaningful 40-minute conversations. He will be listened to at the TED annual conference in March.



Atul Pratap Chauhan : Photography

desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

I was bowled over by the little nuances of shape, color, light and mood at a professional photographers shoot in my restaurant. I then realized photography could be magic if approached with passion. My journey began with assisting a professional photographer, who saw a spark in me, to better learn the tricks of the profession. My first professional camera cost me months of savings plus a few dearly loans. As in every profession, I dabbled around with small jobs initially but later jumped into the world of professional photography, full time. And my life has been a sucker for good subjects, pictures & photo stories ever since.

Food, Interiors, Products & People. I love my work and I give it my best possible shot. ‘Hope’ and ‘Hard work’ are two things I rely on, like all successful people do. My work regularly features in magazines like Better Interiors, JetWings, India Today, Society and Society Interiors, living ETC, House and Home UK, Elle Décor
The true challenge in photography is to capture emotions which tell its real purpose. And it’s certainly not easy! But this is what drives me and keeps my ball ever rolling. It has also earned me some reviews across popular media like Times of India, Smart Photography and Asian Photography Singapore magazine.

Why are you a photographer?
I was waiter in hotels and than manager and now photographer last seven years and i think i learn from life and things around me.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Yes very well, i was working in restaurants and one firang photographer was shooting our restaurant for Conde Nast USA.He took his test shot on me and i was totally shocked to see the power of imagery and from that time i decide to learn this craft and met many of good photographers in Bangalore and finally assisted one for few months.

Were there any particular role models for you when you grew up?
Honestly i really dont have any role models.

Who was the most influential personality on your career in photography?
There are many people in my life but i was totally in love with Steve Mccury and Abbas .Steve Mccury for his colour work and Abbas for his strong Black and White.

How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
Not a right person to answer this question because I am also here last seven years. But in terms of my own experience and i heard from people, there used to be some great art directors and creatives from agencies.I really don’t see much of them now and they all look for white background images and most of them really not aware with creativity.Lot of issues about low budget and less creativity.I feel most of the DSLR owner start claiming himself a photographer and without any knowledge they come and work and clients look for re shoot again.Some of the agency and clients still looking for great work and spend good research time with photographers.I wish clients are more educated towards good commercial photography.

What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
In our country we still need to be more creative than stealing a idea from someone shoot or creative.I get lot of ref images to shoot like same images and i have to refuse that.Its completely become a commercial game and very few want to involve in creative process and understand good lighting.

If i compare the Indian advertising worldwide than we more have more talented people here, we just need to explore and get more amazing work done.I think we need some old people back in ad industry.

Where do you get your inspiration?
Books, Movies and Streets of India.

You have shot food, interiors, travel etc… What do you enjoy most?
I love shooting food and Interiors.This particular art of photography is very challenging and every time you can come with new styles and different lighting situations.to understand the food and Interior, you have to love both.Food is all about textures/ shapes and Interiors is all about the lines.

Was there any time when you wanted to quit photography?
Oh God–Not yet.

Any current work in Indian Advertising that you find exciting? Especially Print?
Ooops not yet.

Whats your dream project?
I want to do a book on Varanasi.I love the history and streets of this city and soul is everywhere.

Who would you want to spend a dinner with?
My Wife.

Whats on your iPod?
Nirmala Devi, Begum Akhtar and Bade Gulam Ali Khan. I know its boring for people but i am in love with Indian classic music.

Mac or PC?
Mac anytime.

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The post Atul Pratap Chauhan : Photography appeared first on desicreative.

Retro Report: ‘Dingo’s Got My Baby’: Lindy Chamberlain's Trial by Media

Lindy Chamberlain of Australia said that a dingo had entered a tent where her baby lay, and made off with her, but it took 30 years for her to get vindication and closure.

Times Square’s Biggest and Most Expensive Digital Billboard Is Set to Shine

The new screen is eight stories tall and nearly as long as a football field, spanning the entire block from 45th Street to 46th Street on Broadway.



Airbnb Introducing Print Magazine, Pineapple

The quarterly publication, whose debut issue contains no advertising, will be distributed to the company’s hosts, people who rent rooms to travelers.



Obituaries: Carl Schlesinger, 88, Dies; Helped Usher Out Hot Type

Mr. Schlesinger, a former typesetter at The Times, helped make a documentary about the last night the newspaper was made using hot-metal type.



Fiat Park Assist: Spend


Print
Fiat

When you spend to fix your car, you don’t spend on yourself.

Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Directors:Marcelo Reis, Márcio Juniot, Pedro Utzeri
Art Directors:Luis Paulo Gatti, Rafa Oliveira, Vitor Menezes
Copywriter:Lucas Arantes
Illustrator:Flávio Callegaro, Big Studios

VML Foundation: Horseshoe, Villain, Cop


Outdoor, Print
VML

Support a stache story or grow your own.

Advertising Agency:VML, USA
Executive Creative Director:Aaron Evanson
Group Creative Director:James Holden
Copywriter:Nate Bowers
Associate Creative Director:Ryan Dillon
Art Director:Ryan Dillon
Illustrator:Kevin Lee

Honda Fit: Inside / Outside, Funnel


Outdoor
Honda

Advertising Agency:Grip Limited, Toronto, Canada
Creative Director:David Crichton
Associate Creative Directors:Ben Steele, Mike Koe
Art Director:Ben Steele
Copywriter:Mike Koe
Business Director:Keith Jackson
Business Managers:Sophie Bertram, Matt Yip
Print Producer:James Graham

Vice Hires Alyssa Mastromonaco, Former Official in Obama White House, as a Top Executive

Alyssa Mastromonaco, who left the White House as deputy chief of staff for operations this year, will become Vice’s chief operating officer.