Brands congratulate Lewis Hamilton following F1 championship victory

Following Lewis Hamilton’s victory at the Abu Dhabi Grand Prix, brands including Mercedes-Benz congratulated the British driver on winning his second Formula 1 drivers championship.

Conceptual Latex Series

Il est intéressant de constater l’effet que produit le caoutchouc quand il épouse la forme d’objets tels que des sacs, voitures miniatures ou bananes. C’est en fait l’expérience qu’a mené le photographe Marc Tule, en recouvrant différents objets par des surfaces de latex coloré, donnant un rendu ultra détaillé, brillant et monochrome. À découvrir.

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Arqiva Hall of Fame 2014: Whiley, Feltz, Campbell and Brazil…

The Arqiva Hall of Fame 2014, organised by The Radio Academy, will induct Jo Whiley, Vanessa Feltz, Trevor Nelson, Nicky Campbell, Pete Price, Alan Brazil and Barry Cryer into its industry honours list in 2014.

Motion Design by Joshua Catalano

Joshua Catalano est un motion designer français. Découvrez son dernier clip réalisé en autoproduction intitulé « Poulicroc » sur une musique du groupe expérimental de rock japonais Mariah. Dans cette création, une femme évolue e manière totalement onirique dans les différentes ambiances graphiques qui composent la vidéo. A découvrir.

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Jacob's Creek "Made by Australia" (2014) :30 (Australia)

Jacob’s Creek isn’t just a brand name– it’s a real place in Australia, where real Australians are making the wine. This campaign will roll out globally including in their main markets: China, Canada, Australia and the UK.

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Snapchat Debuts New Ad Format With American Music Awards Stream


A month after introducing its first ad product, Snapchat rolled out a second format Sunday night, a stream of posts from the American Music Awards that was sponsored by Samsung.

Ad Age reported earlier this month that the mobile messaging app was discussing selling sponsorships of its live-event feeds, called “Our Story” streams.

Snapchat introduced its “Our Story” streams in June as a way to curate users’ posts around live events like college football games, awards shows or, earlier this month, Dia de los Muertos, a holiday celebrated in many Latin American countries.

Continue reading at AdAge.com

Chrysler Blitzes American Music Awards With Fergie, Imagine Dragons and More


If there’s one thing Chrysler Group and its Chief Marketing Officer, Olivier Francois, are known for, it’s big marketing moves. That’s just what the company was again aiming for during Sunday night’s “American Music Awards,” when it linked five of its auto brands to A-List recording artists in spots that co-promoted both the vehicles and Interscope singles.

Chrysler not only ran in the broadcast four 30-second videos custom-made for the awards show, but managed to get one of its vehicles — a 1965 Chrysler 300 low-rider — onstage during Fergie’s performance of “L.A. Love.” It capped everything off with a 60-second spot in which Interscope thanked the automaker for the collaboration.

The ads, with the theme “Let’s Keep Driving Music,” were cut from music videos with vehicles in cameo roles. Fergie was paired with the Chrysler 200; Eminem’s “Guts Over Fear” was allied with the Dodge Charger SRT Hellcat; Jeep’s Wrangler Rubicon was coupled with Imagine Dragons’ “I Bet My Life,” and Phillip Phillips’ “Unpack Your Heart” was matched with the Dodge Ram 1500.

Continue reading at AdAge.com

Slate’s Former Top Editor Takes Helm at Travel Site

David Plotz charted a course for a long quest to find new career after leaving Slate, but quickly arrived at the travel website Atlas Obscura.



Authors Sign Up to Raise Barnes & Noble’s Sales

The struggling chain recruited 100 prominent authors, including Donna Tartt, David Mitchell and Dan Brown, to each autograph about 5,000 copies of their latest books, which will be on sale at its stores nationwide.



The Media Equation: ‘Serial,’ Podcasting’s First Breakout Hit, Sets Stage for More

If podcasting’s model seems familiar — Netflix, anyone? — it’s no surprise that it will have similar transformative effects on traditional providers of serious audio programming, which means public radio.



Home-Birth Film Prepares for Redelivery, Worldwide

An expanded version of “The Business of Being Born,” a documentary by the actress Ricki Lake that some experts say plays down the risks of delivering babies at home, will debut on Netflix.



Fellowship or Internship? In Media, the Definition Has Become Fluid

BuzzFeed, Gawker, The Huffington Post and others offer fellowships that they say are above internships, but the lines are blurring at many media companies.



Advertising: Ad Agency and Charity Take Relationship to New Level

Sid Lee, an ad agency, and Movember Foundation, a men’s health charity that is one of its clients, are moving in together, taking their relationship to a new level.



Beyoncé ‘Platinum Edition’ Adds New Songs and Remixes

Beyoncé has repackaged her latest hit album with two new songs and four remixes, as well as a live DVD and a calendar.



With ‘Hunger Games’ Campaigns, Lionsgate Punches Above Its Weight

In its campaigns for the “Hunger Games” films, Lionsgate’s tiny marketing department has used mastery of social media and a culture of risk-taking to dazzle the legacy studios.



Indianapolis Star Newspaper Apologizes for Cartoon on Migrants

The Star removed a cartoon from its website after readers complained the drawing was racist for depicting an immigrant family climbing through a window to crash a white family’s Thanksgiving dinner.



Samedh: Win

Advertising Agency: Espaço Giacometti, Goiânia, Brazil
Creative Directors: Júnior Oliveira, Cláudio Henrique
Art Director: Júnior Oliveira
Copywriter: Cláudio Henrique
Photographer: Júnior Oliveira
Additional credits: José Alves Neto, Marcus Sarkis
Published: October 2014

Earthbound Gardens: Summer concert

Advertising Agency: MacLaren McCann, Canada
Executive Creative Directors: Sean Davison, Mike Halminen
Creative Directors / Art Directors / Copywriters: Arron Isaac, Natalie Greenspan
Production Co./ PrintHouse: MacLaren Craft
Producer: Julia Auriemma
Published: September 2014

SMS Audio: In my world

Advertising Agency: Lineage Interactive, USA
Agency Producer: Anthony Rodriguez
Production Company: YayBig
Director: Christian Swegal
Executive Producers: Adam Hendricks, John Lang
Editors: Bruce Herrman, Tony Orcena
Colorist: Nick Sanders / The Mill
Sound Designer: Jamie Hardt

Crepe de Chine: Found in translation

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Harrisov
Art Director: Ulia Uzkih
Copywriters: Kirill Levashov, Alenya Podgornaya
Illustrator: Dmitry Fathiev-Dolohov
Additional credits: Evgeny Kharchenko
Published: November 2014