Hasta La Creative!

Grant Thornton, the accounting and business advisory company, has appointed Possible as its global digital agency.

People who worked in advertising during the 70s or who have vivid memories of the industry during that decade, are being asked to help a project that wants to bring the history of that period to life.

A steamy black and white film funded by MTV and Durex depicting a young couple breathlessly uttering phases such as “I know how to get her pulse racing and make her sweat”, is used to warn of the dangers of unsafe sex.

Sainsbury’s has started a review of its £60 million media planning and buying business, handled by PHD for 19 years.

Political campaigns, parties and consulting firms are digging through the rubble of the midterm elections to see what did and didn’t work. Of particular interest: figuring out if the people they targeted with digital ads actually voted.

“Going into Election Day, we were analyzing more than 13 million voters who had voted early in targeted states,” said Michael Beach, co-founder of Targeted Victory, a Republican digital consulting firm that handles voter-targeted advertising, among other digital work, for clients including the National Republican Senatorial Committee and Karl Rove-affiliated Super PAC American Crossroads.

Such work has been attempted as far back as 2007. That year, online evangelists in the Republican National Committee set out to prove that the digital ads aimed directly at people in the party’s voter file drove them to vote in the Louisiana gubernatorial election won by current Governor Bobby Jindal, a Republican. But the tools at the time were limited.

Continue reading at AdAge.com

Ads shown in cinemas have more of an impact on the audience compared with those watching TV, according to research by Digital Cinema Media (DCM).

Google has challenged its own ad-funded business model by launching Contributor, a service that asks users for a monthly subscription in return for ad-free access to the web.

Existe uma linha muito tênue que parece separar Jim Parsons de seu personagem mais famoso, o físico teórico Sheldon Cooper, de The Big Bang Theory. E a Intel resolveu borrar um pouco mais esse limite na campanha criada pela mcgarrybowen para divulgar a tecnologia Intel® RealSense™, que promete em breve permitir o controle de aparelhos por gestos, escanear objetos em 3D e redefinir o foco de uma foto depois que ela foi feita, entre outras coisas.

A ideia dos dois filmes é mostrar como essa tecnologia vai funcionar na prática, usando um rosto conhecido e atrelado a um personagem que “sabe das coisas”.

Os comerciais ficaram engraçadinhos, mas ao mesmo tempo fica aquela sensação de “ok, e daí? O que vem agora?” De qualquer maneira, vale o play.

Post originalmente publicado no Brainstorm #9
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A man spends quality time with his son hillwalking in the Lake District, while a surfer recounts driving his mates from “Devon to the Outer Hebrides” to find the UK’s best surfing spots, in a joint campaign for British Airways and Visit Britain.

The British Medical Association has accused the first-ever TV ad featuring someone “smoking” an e-cigarette of breaking advertising rules by appealing to non-smokers and has called on the ASA to ban the spot.