Hasta La Creative!

A busca começa com ‘dor de garganta’ e acaba com um pequeno ataque de pânico depois que você descobre que aquele sintoma que parecia inocente pode ser um suposto indício de câncer.

Desde que o Google é Google, a indexação de informações sobre doenças desespera pessoas que provavelmente têm uma simples virose, e incomoda médicos, que precisam lidar com pacientes desesperados, achando que vão morrer ou que precisam urgentemente de uma ressonância magnética.

Afinal, se você já teve 5 minutos de insanidade e resolveu procurar seus sintomas no Google, com certeza sabe que tudo acaba em câncer ou em morte.

Para lidar exatamente com esses paraquedistas hipocondríacos que o Google está testando oferecer Helpouts, espécie de Hangouts com especialistas, logo abaixo das buscas relacionadas a sintomas. Assim, médicos poderiam aconselhar quem estiver fazendo uma busca por condições de saúde, evitando que o paciente saia desesperado do buscador, direto para o hospital.

“Estamos testando essa funcionalidade para ver se ela é útil para as pessoas”, esclareceu um porta-voz do Google à FastCompany, em resposta sobre um print feito por um usuário do Reddit que procurava por ‘dor no joelho’ – logo abaixo da caixa de busca, um link sugeria a conversa com um médico, de forma instantânea.

Post originalmente publicado no Brainstorm #9
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Mr. Mucus has survived a change of agencies. But in the first work by McCann since the agency won the Mucinex account, he’s “evolved” into a “snotty little anti-hero” moving from a 2-D world to a somewhat lesser role in a 3-D existence.

An in-house team at Adams Respiratory Therapeutics created the green spokeslime in 2004 and he survived the transition when RB (formerly Reckitt Benckiser) bought the brand in 2007. He carried years of sales and share gains on his viscous green shoulders. But he — and his extended family — seemed like an endangered species when the company moved the account, along with sibling cough-syrup brand Delsym, to McCann in May following a sales slowdown last cold and flu season.

But Mr. Mucus lives on in the new “Let’s End This” integrated marketing campaign, which succeeds the 10-year-old “Mucinex In. Mucus Out” campaign and tagline.

Continue reading at AdAge.com

Print
Personal

Wet Nights. No more.

Personal Baby is a brand that promotes a peaceful sleep for babies, with 10 hour protection. Babies can not stay wet forever, as if they were in the womb.

Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil
Creative Director:Paulo Andre Bione
Art Director:Luan Almeida
Copywriter:Luan Almeida

Print
Unilever

People who get dirty changes the world.

Nelson wouldn’t be Nelson Mandela if he stayed at home. As Isaac Newton or Albert Einstein. People who change the world, ALWAYS get dirty.

Advertising Agency:Miami Ad School/ESPM, Sao Paulo, Brazil

Film
Volia

Campaign was developed to support image of Volia as a leading company providing TV and Internet in Ukraine.

Advertising Agency:Scholz & Friends, Kiev, Ukraine
?reative Director:Mikhail Krivorouk
Group Creative Head:Irina Boyko
Art Director:Vasyl Moldavchuk
Senior Account Manager:Oksana Golod
Group Account Director:Maryna Rozenbush
Production:Radioactive Film
Executive Producer:Darko Skulsky
Producers:Ole Yakovleva
Directors:Marc Wilkins
DoP:Dmitry Maksimenko
Postproduction:Cinnamon

Après son projet de lune, le street-artist espagnol SpY a récemment inscrit pour la Nuit Blanche à Paris la phrase « I’m not a real artist » avec de la peinture phosphorescente. Après avoir absorbé la lumière naturelle et celle de projecteurs, la phrase s’illumine d’elle-même quand la nuit tombe sur la façade d’un bâtiment de la capitale.

Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom’s chief financial officer, Randall Weisenburger, labelling the move “remarkable”.

The Advertising Standards Authority has upheld a complaint against Asda, which accused the retailer of promoting the benefits of formula milk over cow’s milk, and has ruled the ad must not appear again in its current form.

Marketing to millennials is fundamentally flawed as it fails to acknowledge the different characteristics prevalent in how young people interact today, according to a global study by Facebook IQ.

Designé par l’artiste italien Piergiorgio Cazzaniga pour MDF Italia, cette série nommée Lofty Chair est le résultat d’un travail manuel ingénieux et d’une utilisation de technologie de pointe. Le siège est doté d’une structure autoportante : comme une toupie, l’assise est fixée à son point de gravité. Une déclinaison est également à découvrir en images.