Pernod Ricard looks to creativity to drive growth

Jameson has launched a new marketing campaign focusing on craftsmanship, storytelling and community, as part of a drive by brand owner Pernod Ricard UK to invest in “inspiring and engaging” marketing campaigns.

A magical adventure takes place in Bupa's personalised tooth fairy film

Bupa has launched an animated online film featuring a tooth fairy to promote its dental service.

Four takeaways from the IAB Engage Conference

Plenty of reason for cheer emanating from IAB Engage, says Paul Lyonette, country manager UK at digital video provider, YuMe.

Marketing Society Brand of the Year 2014 nominees #3: Mercedes-Benz, Netflix, Next, O2 and The Outnet

All this week we will be running through the brands shortlisted for this year’s Marketing Society Brand of the Year award.

AntiCast 152 – Ficção Científica e Crítica Social

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Almir Mirabeau, Jacques Barcia e Fabio Fernandes discutem sobre as relações entre a Ficção Científica e críticas sociais! Entenda como uma obra especulativa pode ser bastante útil para pensarmos sobre problemas atuais, conheça uma cacetada de autores e livros que você nunca tinha ouvido falar, fique ansioso pelo o que vem aí e pondere conosco se já não seria hora de pararmos de relacionar FC apenas a Asimov e Clarke.
E, como prometido no programa anterior, anunciamos o vencedor da brincadeira #OlavoHumildão.

>> 0h09min12seg Pauta principal
>> 1h28min31seg Leitura de comentários
>> 2h18min44seg Música de encerramento: “The Worst is Yet to Come”, da banda Still Remains

Links
COMPRE A PRIMEIRA CAMISETA DO ANTICAST: “PREFIRO BAUDRILLARD”
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Livro André Stolarski – “Fale Mais Sobre Isso”

Matricule-se no novo workshop de História da Arte do Ivan – “Arte e Morte: o Morrer como Experiência Estética”, dia 15 de Novembro em São Paulo

Curso “Filosofia do Design”, no Rio de Janeiro, com Daniel Portugal. Início dia 22 de Outubro.

Pensar Infográfico: Curso Introdutório de Infografia

b9propaganda

Pensar Infográfico é um projeto de ensino de infografia do Rafael Ancara e do Fabiano de Miranda, que por meio de cursos e palestras busca incentivar o estudo e reflexão da teória/prática da infografia. Neste ano eles estão promovendo o Curso Introdutório de Infografia, que apresenta um panorama das principais questões acerca dos infográficos, discutindo ferramentas, modos de produção e outras informações pertinentes para a produção de bons infográficos. As próximas datas são:

19 de Outubro – São Paulo
8 de Novembro – Curitiba

Curta a nossa página no facebook e acompanhe novidades sobre nossos cursos e palestras, além de curiosidades sobre infográficos e visualização da informação.
Mais informações sobre os cursos em infograma.org
Dúvidas, informações, ou se você quer levar o Pensar Infográfico para sua empresa/faculdade, nos mande um email cursos@infograma.org

Brainstorm9Post originalmente publicado no Brainstorm #9
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In Britain, ‘Stupidity’ Defense Has a Drawback

After his acquittal from the phone hacking scandal, Charles Brooks sought to be reimbursed by the government for the legal costs of his defense.



Weldcraft by Independent

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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

Advertised brand: Weldcraft
Advert title(s):  Weldcraft: Sparkling
Headline and copy text (in English): Weldcraft wishes you a sparkling Diwali.
Creative Director: Vinay Saya
Art Director/Copywriter: Vinay Saya

 

The post Weldcraft by Independent appeared first on desicreative.

Intel Taps McGarryBowen After Review


Intel has tapped McGarryBowen as its global creative agency after a review.

The tech company launched a review this summer, after it named Steven Fund its new chief marketing officer in May. Prior to his appointment at Intel, he was senior VP-marketing at Staples. Mr. Fund and execs at McGarryBowen know one another, given Staples is one of McGarryBowen’s clients.

The review was handled internally by Intel, and the marketer reached out to a small number of agencies, according to people familiar with the matter. Venables Bell & Partners has been handling the creative, and the shop participated in the review. Venables declined to comment.

Continue reading at AdAge.com

Fender: Fender Penny Presser

Advertising School: Miami Ad School, New York, USA
Art Director: Sean Hodes
Copywriter: Carlos Weil
Instructor: Alex Ohannessian

Lucido-L: Dress, 1

For your stylish hair.

Advertising Agency: Matari Advertising, Jakarta, Indonesia
Creative Director: Agung P. Suhanjaya
Art Director / Copywriter: Jeffry Katianda
Photographer: Nurulita
Published: October 2014

Lucido-L: Dress, 2

For your stylish hair.

Advertising Agency: Matari Advertising, Jakarta, Indonesia
Creative Director: Agung P. Suhanjaya
Art Director / Copywriter: Jeffry Katianda
Photographer: Nurulita
Published: October 2014

Lucido-L: Dress, 3

For your stylish hair.

Advertising Agency: Matari Advertising, Jakarta, Indonesia
Creative Director: Agung P. Suhanjaya
Art Director / Copywriter: Jeffry Katianda
Photographer: Nurulita
Published: October 2014

Creative Side Projects Can Be A Dumb And Dumber Idea (And That’s Good)

NYC-based freelance copywriter Deanna Director always has an innovative side project idea cookin’. And this one’s taking her places, notably the LA premiere of “Dumb and Dumber To.” She gained the attention of Jim Carrey and movie directors The Farrelly Brothers with her Dumbure Couture project featuring fashions inspired by the movie. Tweeting the idea […]

The post Creative Side Projects Can Be A Dumb And Dumber Idea (And That’s Good) appeared first on AdPulp.

Advertising: Autumn Still Looms, but for Marketers, Christmas Has Already Begun

In the last few years, Christmas campaigns have started earlier as retailers and marketers, worried about an uncertain economy, seek to gather their rosebuds — and holiday shopping dollars — while they may.



Bupa: Tooth Fairy

Advertising Agency: Hometown, London, UK

ComEd: Break Fest

Advertising Agency: Leo Burnett, Chicago, USA
Production: Accomplice Media
Director: Alberto Belli
Executive producers: Mel Gragido, Jeff Snyder

ComEd: Slumber & Lightning

Advertising Agency: Leo Burnett, Chicago, USA
Production: Accomplice Media
Director: Alberto Belli
Executive producers: Mel Gragido, Jeff Snyder

ComEd: Dill Shakespeare

Advertising Agency: Leo Burnett, Chicago, USA
Production: Accomplice Media
Director: Alberto Belli
Executive producers: Mel Gragido, Jeff Snyder

MINI: Exit signs

The new MINI. Now with 5 doors.

Advertising Agency: future:headz, Munich, Germany
Creative Director: Amiel Pretsch
Art Director: Miriam Bauknecht
Photographer: Amiel Pretsch
Additional credits: Paul Meyer-Oldenburg
Published: October 2014

Volkswagen: Braille

Advertising Agency: Verbal Communication, Curitiba, Brazil
Creative Director: Cláudio Erwin
Art Director: Vinícius Natel de Camargo
Copywriter: Mario Costa
Published: October 2014