Hasta La Creative!

A estupidez faz parte do ser humano, isso é fato. Todos nós nos arrependemos de algum momento impensado, quando fizemos algo do que nos arrependemos. Mas há, também, aqueles que tornam um ato de estupidez algo planejado – a não ser pelas consequências – como mostra a campanha que a Duval Guillaume criou para a Re-born To Be Alive.

A ONG belga, que dedica-se a promover a doação de órgãos, lembra que um doador pode ajudar a salvar outras oito pessoas. E, a se julgar pelo foco da campanha, que pede aos estúpidos que se declarem doadores antes de sair fazendo besteira, ainda dá graças ao fato de o cérebro não estar entre os órgãos que podem ser doados. Ainda bem. Mesmo.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

The Association of National Advertisers just five months ago acquired the Brand Activation Association. All three groups have long histories.

The websites of the UK’s national newsbrands reported record traffic in September as people returned to work after one of the warmest summers on record to an agenda dominated by the Scottish Referendum, the Ebola scare, the return of the football’s Premier League and, internationally, by the trial of Oscar Pistorius.

The biggest risk to the UK ad industry is British brands failing to show an understanding of the austerity and hardship people are facing, according to former London 2012 marketing chief Greg Nugent.

AOL UK has unveiled plans for two Original online video series featuring Richard Bacon, Tess Daly and Rochelle Humes.

If you don’t dress up for Halloween this year, it will be you that stands out.

According to a National Retail Federation survey, more Americans will dress up this Halloween than ever before — upwards of two-thirds plan to buy a costume this year. That’s a rise from 65% last year, and the most in the survey’s 11-year history. The survey by Prosper Insights & Analytics also found that the average person plans to spend $77.52 on the holiday, up from $75.03 last year.

Better costumes and greater variety are influencing the high demand, according to NRF. And it helps that Halloween falls on a Friday this year, pushing more people to celebrate in bigger ways.

Continue reading at AdAge.com

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

Blinkbox, Tesco’s answer to LoveFilm and Netflix, is preparing to release a brand campaign that it hopes will establish it as the home of the latest blockbusters.

Gap Factory tapped fashion photographer David Lachapelle to shoot a star-studded holiday campaign as the outlet tries to elevate its creative.

The push is part of Gap Factory’s plan to distinguish itself from the broader Gap brand, an initiative that began earlier this year. The outlet chain carries an exclusive line of value-positioned styles only available at Factory. And while it draws on the power of the Gap name, Factory largely operates as its own brand.

For the holidays, Gap Factory wanted to emphasize fun and fashion, so it turned to Mr. Lachapelle, who known for highly-creative and often provocative work. The photographer brought his expertise in shooting iconic portraits to the campaign, which has a party-driven theme.

Continue reading at AdAge.com