Publicis Groupe’s ZenithOptimedia’s estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vincent Bolloré.
Argos is releasing the second ad in its “get set go Argos” campaign.
Following the death of Lynda Bellingham yesterday, Campaign takes a look at some of the best ads from the long-running Oxo campaign she starred in.
Após ouvirem rumores do aparecimento de “super-heróis voadores” aparecendo em comunidades carentes da Índia, Quênia e México, um grupo de jornalistas decide ir a campo para investigar e registrar essas histórias em um documentário. Esse é o ponto de partida de Superheroes: Eyewitness Reports, mais um contundente e emocionante filme da ONG Save The Children.
A partir de depoimentos de crianças que foram ajudadas pelos voluntários da organização, temos a oportunidade de conhecer histórias de super-heróis da vida real, que apesar de não terem os mesmos super-poderes dos personagens dos quadrinhos, têm a habilidade de salvar muitas vidas.
Então, apesar de ser um pseudo-documentário, as crianças que aparecem não são atores, mas pessoas que realmente foram ajudadas pela Save the Children.
Este é o terceiro filme feito para a ONG que resulta da parceria entre a agência Don’t Panic e a produtora Unit 9. Os dois primeiros foram Most Shocking Second a Day e In Reverse.
A verdade é que, no final das contas, toda criança realmente merece um super-herói.
Post originalmente publicado no Brainstorm #9
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Category: Career Oxygen
Summary: Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. In the spirit of being responsible, here are several recommendations on how to handle networking and connecting with people you feel can have an influence on your job search or career development.
Quantum technologies, biotech and hackers: ISBA’s director of media and advertising, Bob Wootton, gives his key takeouts from last week’s Wired conference.
Sugar Puffs is rolling out a multimillion pound marketing campaign to support the relaunch of the brand, which has been renamed Honey Monster Puffs, in a bid to disassociate it from sugar and boost sales.
Hanna Chalmers, international research director at IPG Mediabrands’ Initiative, finds parallels in the group’s global study of 10,000 millennials in 19 markets and the Facebook IQ report, ‘The Coming of Age on Screens’.
Feelunique.com, the online beauty retailer, has appointed MBA to create digital and direct marketing campaigns for the autumn/winter 2014 season.
Ballantine’s brand extension into pickled eggs is just one of several fibs told in a fake history of the whisky label, in a 120-second YouTube spot for the Pernod Ricard brand.
Nestle has revived the classic Rolo strapline, ‘Do you love anyone enough to give them your last Rolo?’ for a series of online films, as the brand seeks to target a “whole new generation” of consumers.
Richard Neville, the founder of digital agency Animl, shares the learnings from his recent TED Talk at Unilever about why brands should take on social causes.
Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.
Com doses cavalares de erotismo e sensualidade, os diretores David Freymond e Florent Michel assinam o filme que promove a exposição Sade. Attaquer le soleil – ou Sade. Atacando o Sol -, em exibição no Museu d’Orsay, em Paris.
Ao longo de quase um minuto, vemos diversos corpos nus, masculinos e femininos, se movimentando como se estivessem seguindo uma música, simulando o ato sexual.
Aos poucos, a câmera começa a se afastar e percebemos que os corpos formam a palavra Sade, uma vez que a exibição é uma homenagem ao escritor e aristocrata francês lembrado por seu espírito libertino e visão pouco convencional do sexo.
É um filme que pode chocar algumas pessoas, mas tem a seu favor a perfeita adequação ao contexto e uma belíssima estética.
Post originalmente publicado no Brainstorm #9
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Korea’s Samsung, meanwhile, uses both Mr. Kim and Ms. Jun in its campaign (viewable here) to showcase the Galaxy S5 and its “superpowers,” like being waterproof.
The stars also appear in spots in Korea for Samsung, which “has been using these two actors earlier than other brands,” said Jacky Lung, executive creative director of Cheil China, the agency behind that ad. “And Samsung uses both of them together.” Not to mention, the show itself features plenty of Samsung product placements, boosting resonance.
One of Mr. Kim’s endorsements is tough not to snicker at. In a spot for a Chinese water brand called Hengda Bingquan, he holds up a bottle and says, “I love only you, Hengda Bingquan.”
Despite all the industry’s chatter about mobile and digital and its obsession with data, chief marketing officers are blocked by internal hurdles in reaching digital and data-focused marketing goals.
A new study by Leapfrog Marketing Institute finds that although marketers have zeroed in on digital and mobile since 2009, when its first study was conducted, many companies are still not yet able to execute mobile e-commerce. And while marketing budgets have stabilized or grown since the recession, CMOs in the survey almost universally said that they are under more pressure to deliver measurable ROI with those budgets. Some 93% of respondents citied this as true.
CMOs in the study cited three barriers hindering their data, digital and mobile marketing efforts: internal silos at their companies; resistance to change within their companies; and limited expertise with emerging technologies and solutions. The takeaway is that while CMOs are feeling pressure to tie marketing efforts to financial results in a way they haven’t before, their organizations lack the ability to deliver those results.
Porsche will meet its goal of selling 50,000 vehicles in the U.S. in 2015 — three years earlier than originally envisioned, the brand’s top U.S. marketing executive said.
“We are so close,” said Andre Oosthuizen, VP-marketing for Porsche Cars North America. “We would foresee 2015 would definitely be the year to surpass that threshold.”
Porsche sold 42,323 vehicles in the U.S. in 2013, a 21% gain. Through September, the brand has sold 35,366, up 12%. The overall light-vehicle market has seen only a 6% rise.
The mouthwash industry has a message for America: You’re really not using enough, and it shows.
Sure, the oral-care megabrands Procter & Gamble Co.’s Crest and Colgate-Palmolive Co.’s flagship have extended into mouthwash in recent years and put forward the “regimen” idea that mouthwash is an integral part of oral care. And all the players in the category have piled on multi-benefit products that whiten or strengthen teeth even as they freshen breath and kill germs.
But that’s resulted mainly in share shifts, not growing the business. While toothpaste and toothbrush usage is nearly universal, household penetration of mouthwash has been “stuck in the 40s” percentagewise for years, said Larry Page, senior marketing director for Listerine at Johnson & Johnson.
L’artiste Hina Aoyama réalise de très belles sculptures en papier, très précises, grâce des pinces et des ciseaux. Elle donne forme à des mondes féériques, à des phrases en jouant délicatement avec la typographie, ou encore à d’élégants papillons. Une sélection de son travail est disponible en images et en vidéo.
Ars Technica, the US technology news site owned by Condé Nast, is to launch in the UK next spring.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
