(TrendHunter.com) The number of new ventures in recent years has exploded, so there are no shortage of innovative startup businesses. When we think of this culture, many people consider Silicon Valley and the tech…
Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.
At the third annual Women to Watch China event in Shanghai, Ad Age celebrated 12 outstanding women in marketing, advertising and tech at a gala dinner on Sept. 21. About 240 people attended the sold-out event at Shanghai’s Andaz Hotel, the Hyatt’s trendy, boutique-inspired venue on the edge of the city’s former French Concession.
Ad Age has hosted a U.S. event honoring the industry’s top women for the last 17 years. Since Women to Watch’s international debut in China in 2012, in partnership with Thoughtful China, the franchise has expanded to Brazil and Turkey, and Argentina will be added next year. (Our 12 China honorees tell their stories here).
Photo credit: Nathan Baker
Thedarewall.com, which has received multiple copyright infringement allegations, seems like the kind of site major advertisers would typically avoid. But ads for blue chip brands including T-Mobile, AnheuserBusch and BMW were spotted running on it earlier this week.
If it seems odd these brands would appear on such a website, it is. Even stranger: The site they thought their ads were running on was lavishcar.com, a completely different website with no copyright issues.
Websites listing themselves under another site’s name are a common occurrence in automated ad-buying marketplaces. The practice, called “URL masking,” is often used to trick unknowing advertisers into running ads on sites with illicit or stolen content, which tend to generate lots of traffic but little willing ad revenue. URL masking is also used to trick buyers into thinking they’re buying premium inventory when they are instead getting low quality placements.
Fraud in the programmatic ad business is a systemic problem that’s robbing the legitimate marketplace of hundreds of millions of dollars, but to date we’ve seen no concrete steps to address the core of the issue.
It starts with reimagining the programmatic supply chain and ushering in a new era of transparency and trust.
Bad actors thrive on the sell side, primarily because today they all too easily can hide their identities. Two common strains are the creation of generic websites that generate high-volume bot traffic, and the act of spoofing domain names that clear buyers’ whitelists because they look like they belong to reputable publishers. The only punishment leveed is blacklisting, which merely resets the process again. Bad actors are not exposed and are often paid out until they are caught.
A Tokyo, le studio japonais JP architects a pensé l’intérieur de la boutique de cadeaux Le Mistral qui ne vend que des produits en provenance d’Europe. La décoration a été conçue avec un bleu ardoise et des lignes blanches carrées et rectangulaires qui viennent rompre la structure de la pièce. A découvrir.
(TrendHunter.com) Coco Rocha stars in the ‘Coco in Control’ editorial for Allure Korea’s November 2014 issue.
There’s no doubt about it: Rocha’s definitely in the saddle in this…
(TrendHunter.com) The Chloe Spring collection for 2014 is a true definition of understated elegance. The label’s creative director Clare Waight Keller presented Chloe fans with a range of breezy and wearable…
(TrendHunter.com) ‘Back to the Future,’ ‘Doctor Who’ and other time traveling cult classics have instilled a desire to view the past, present and future in a simultaneous fashion; the…
Consumer confidence is the highest it has been for seven years, according to Nielsen research, but the prevailing mood is still one of pessimism.
Chris Jefford, the founder and strategy director at Hometown, reflects on the future of the banner ad, which turned 20 this week.
L’artiste canadien Darren Booth, connu depuis plusieurs années, notamment grâce à des collaborations avec Coca, McDonald’s ou encore le New York Times, réalise une série de typographies peintes à la main et scannées par la suite pour les livrer de manière digitale. D’une qualité remarquable, ces peintures typographiques sont à découvrir.
(TrendHunter.com) The ‘I Just Can’t’ shirt by Let’s Rage responds to the aggressive Nike logo.
The Nike empire is built on the foundation of a single principle: “Just Do It.” No…
The Royal Society for Public Health is putting pressure on alcoholic drinks brands to introduce calorie information on their labelling, to combat obesity and encourage healthier drinking habits.
Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday.
It is the banner ad’s 20th birthday this week, and it’s time marketers turned to better formats in a modern web, writes Jeremy Arditi, UK MD and senior vice president of international at Teads.
Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that make brings tweets into third-party apps. That could make marketers’ lives easier, writes Itay Godot, vice president of sales and marketing at dmg.
Le designer français Grégoire de Lafforest a imaginé l’armoire « Exo » selon le modèle de l’exosquelette qui renvoie à une sorte de carapace qui protège et supporte un animal. En référence, ce designer a donc créé une armoire en noyer US (bois) qui trouve son équilibre grâce à un squelette externe fait en métal patiné noir. Un meuble édité en 12 exemplaires par la Galerie Gosserez, à découvrir.
Crédits photos : Jérome Galland.
À l’aide de papier et de ses mains expertes, l’artiste PaperWolf de son vrai nom Wolfram Kampffmeyer confectionne des petits animaux avec beaucoup de sensibilité. Comme des jouets, ces créations sont déclinables en différents coloris et apportent une touche délicate, presque enfantine à la maison. À découvrir en images.
(TrendHunter.com) Hopefully these examples of creepy Halloween art are tame enough to stay on paper and not seep into your nightmares while you’re trying to sleep. These drawings, sketches and digital paintings…
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