Retail expert Kate Jones, director at Mash Strategy Studio, explains why things are likely to get worse still for Tesco, but new boss Dave Lewis has a clean slate with blame lying with his predecessors.
Nokia is dead. Long live Lumia. Marketing charts the rise and fall of the former monarch of mobile.
Olá, antidesigners e brainstormers!
Neste programa, Rafael Ancara, Ricardo Cunha Lima e Marcel Pauluk conversam sobre o sistema de linguagem
visual ISOTYPE. Idealizado por Otto Neurath no início do século XX o sistema influencia a comunicação visual até os dias de hoje. Saiba como um filósofo pensou em uma divisão de trabalho de design, entenda o que faz um transformador e conheça mais sobre criação de pictogramas.
>> 0h13min42seg Pauta Principal
>> 2h01min05seg Leitura de comentários
>> 2h21min20seg Qual é a Boa? (voltamos a plagiar os chefes!)
>> 2h45min58seg Música de encerramento: “Whore”, da banda In This Moment
Links
Otto Neurath e o Legado do ISOTYPE – Artigo do Ricardo
Gerd Arntz Web Archive
Como o ISOTYPE somava símbolos gráficos para compor novos pictogramas
Entrevista de Gerhard Joksch sobre os pictogramas das Olimpíadas de Munique
Livro “International Picture Language” – Otto Neurath
Primeiros gráficos do ISOTYPE
Exemplo de gráfico de casamento, criticado pelo ISOTYPE
COMPRE A PRIMEIRA CAMISETA DO ANTICAST: “PREFIRO BAUDRILLARD”
Masculina
Feminina
Pensar Infográfico é um projeto de ensino de infografia do Rafael Ancara e do Fabiano de Miranda, que por meio de cursos e palestras busca incentivar o estudo e reflexão da teória/prática da infografia. Neste ano eles estão promovendo o Curso Introdutório de Infografia, que apresenta um panorama das principais questões acerca dos infográficos, discutindo ferramentas, modos de produção e outras informações pertinentes para a produção de bons infográficos. As próximas datas são:
Curta a nossa página no facebook e acompanhe novidades sobre nossos cursos e palestras, além de curiosidades sobre infográficos e visualização da informação.
Mais informações sobre os cursos em infograma.org
Dúvidas, informações, ou se você quer levar o Pensar Infográfico para sua empresa/faculdade, nos mande um email cursos@infograma.org
Post originalmente publicado no Brainstorm #9
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Todo mundo já sabe que Você Não é Você Mesmo Quando Está com Fome, e que em casos extremos, qualquer mestre das artes marciais pode começar a agir como Mr. Bean ou, quem sabe, agir como Regan MacNeil, a garotinha possuída de O Exorcista. É neste segundo caso que se encaixa Twisted, filme criado pela Latinworks para o chocolate Snickers.
Apesar de produzido para o mercado norte-americano, o filme é em espanhol, com foco na comunidade latina. A trama se passa em uma festa de Halloween, quando uma garota é possuída por uma personalidade assustadora. Nada que uma barra de Snickers não possa exorcizar, é claro.
Produção muito bem-feita e super de acordo com a época do ano. Vale o play.
Post originalmente publicado no Brainstorm #9
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Ontem a noite vazou o primeiro teaser de “Os Vingadores 2: A Era de Ultron”. Uma cópia com qualidade ruim e escura, mas que serviu para a Marvel adiantar o lançamento oficial em alguns dias.
Portanto, agora você pode assistir o trailer em toda a sua glória acima, com a promessa de um vilão finalmente interessante (e perigoso), além do Loki. É um teaser bem generoso, com mais de dois minutos de duração, que vai deixar os fãs com muito material para análise e discussão.
Dirigido novamente por Joss Whedon, o filme estreia no Brasil em 30 de abril de 2015.
Post originalmente publicado no Brainstorm #9
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Category: View from the Cheap Seats
Summary: Despite what Satya Nadella might want people to believe, faith in the system won’t get you more money, respect, or promotions.
With the explosion of today’s digital age, cybersecurity is quickly becoming one of the foremost issues facing CMOs. In order to be successful, CMOs must prepare themselves for a highly dynamic cybersecurity threat landscape, and with the help of the C-suite, develop a proactive strategy to prepare the organization for the dangers lurking around the corner.
Digital technology has opened many new doors for organizations, enabling greater brand engagement and innovative customer experiences. But, at the same time, it has also exponentially multiplied the points of vulnerability for data breaches and theft of proprietary data. With the increased use, integration, and interconnection of mobile devices, security is even more imperative. This is particularly vital for marketers who must incorporate security into their strategic marketing plans and determine how new security solutions can deliver valuable customer insights.
CMOs are key drivers of digital-based growth for most organizations, yet many are not accustomed to working with the CIO and certainly not in the habit of collaborating with the security department. So how can the CMO improve in these areas? It starts with increased communication with the CEO, CIO and the board.
Razorfish CEO Pete Stein has plans to leave at the end of the year as Publicis Groupe undergoes a digital-agency reorganization, according to people familiar with the matter.
Razorfish and Mr. Stein declined to comment.
The news follows an announcement last month that the CEO of smaller digital shop Rosetta, Tom Adamski, would take over as global CEO of a newly created Razorfish Global network that would combine Rosetta and Razorfish.
Imagine spilling coffee on your way to a holiday party and needing a new shirt right way. Macy’s has a solution: A quick Google search on your smartphone will tell you if that red sweater is stocked at a Macy’s nearby, in your size, and at what price.
Beginning in November, shoppers can search for an item on their phone and see what’s stocked at their nearest Macy’s location. Alongside the images are product details like price, size and color, directions to the store, and a link to the item on the retailer’s website. The program works with Google’s proximity marketing platform in an effort to drive sales in stores and online during the biggest shopping season of the year.
“We’re trying to encourage omni-shopping behaviors in consumers,” said Jennifer Kasper, group VP-digital media and multicultural marketing at Macy’s. “We know that we have great opportunity to build a longer, more loyal relationship with them if we are successful in communicating and encouraging discovery.”
The UK police unit dedicated to tackling intellectual property (IP) theft has been handed an extra £3m by the government, despite the fact that rights holders ought to be funding the unit.
Johnson & Johnson has appointed former P&G marketer Yana Ignatova as head of marketing for Northern Europe, amid a raft of senior management changes at P&G.
Située à Saitama au Japon, la « S-House » a été imaginée par le studio d’architecture japonais Yuusuke Karasawa Architects. La structure ressemble à une maison que l’on peut déplier comme un accordéon. La transparence révèle 5 étages reliés par des petits escaliers blancs et poutres qui se croisent. Cette maison transparente a été commissionnée par un client qui voulait témoigner du manque d’intimité à l’ère d’Internet.
Photos by Koichi Torimura.
L’architecte péruvien Diego Delgrado-Elias a eu la très bonne idée de convertir des outils d’architectes en bijoux. Des équerres, des rapporteurs et des niveaux à bulle se transforment en bagues miniatures portables. Une collection de bijoux qui racontent le quotidien de sa profession, à découvrir en images.
C’est au MU d’Eindhoven, au Pays-Bas, que le collectif WE MAKE CARPETS a célébré son cinquième anniversaire en exposant ses étonnantes créations : des tapis insolites composés d’éléments recyclés tels que des bouteilles en verres, des pâtes & des figurines. Une collection aux textures et aux couleurs très variées à découvrir dans la suite.
Facebook’s updated Atlas advertising platform is a revolution in how marketers can target users across the web, according to MEC’s director of search and digital projects, David Towers, and digital partner and head of social Guy Kedar.
Tesco chairman Sir Richard Broadbent has fallen on his sword as the beleaguered supermarket group announces a bigger-than-anticipated profit shortfall.
Adam & Eve/DDB, Grey London and OgilvyOne each claimed two golds at the Campaign Big Awards on Wednesday night.
Saatchi & Saatchi London has expanded its creative department with seven hires.
Silver
Grocery, Soft Drinks Household Title: Christmas In A Day Client: Sainsbury s Executive creative director: Paul Brazier Creative directors: Michael Durban, Tony Strong Art directors/writers: Phil Martin, Colin Jones, Mike Hannett Producer: Suzy MacGregor
Silver
Grocery, Soft Drinks Household Campaign Title: Christmas In A Day Client: Sainsbury s Executive creative director: Paul Brazier Creative directors: Michael Durban, Tony Strong Art directors/writers: Phil Martin, Colin Jones, Mike Hannett
Silver
IT Technology Campaign Title: Dixons Campaign Client: Dixons Brand: Currys PC World Executive creative directors: Alex Grieve, Adrian Rossi Art director: Richard Ellis Writer: Zac Ellis
Silver
Sport, Travel Leisure Title: Stories Are Waiting Client: Eurostar Executive creative director: Paul Brazier Creative directors: Mark Fairbanks, Thiago de Moraes Art director: Adrian Rossi Writer: Alex Grieve
Commendation
Alcoholic Drinks Title: Sapeurs 90″ Ad Client: Diageo Brand: Guinness
Finalist
Alcoholic Drinks Title: Sapeurs Doc Client: Diageo Brand: Guinness
Finalist
IT Technology Title: Begonias Client: Dixons Brand: Currys PC World
Finalist
IT Technology Title: Penguins Client: Dixons Brand: Currys PC World
Finalist
IT Technology Campaign Title: Keep Moving Project Client: BlackBerry Brand: Z10
Sport, travel leisure
Title: Magic Of Flying Client: British Airways Marketing director: Sara Dunham Brand manager: Rebecca Leng Agency: OgilvyOne Executive creative directors: Charlie Wilson, Emma de la Fosse Creative directors: Jon Andrews, Andy Davis Art director: Andy Davis Creative technologist: Lorenzo Spadoni Project manager: Julie Laure Coassin Concept creator: Jon Andrews
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