Hasta La Creative!

LeBron James is back in heavy ad rotation, on TV and online, as the new NBA season arrives and he returns to the Cleveland Cavaliers. A new campaign starring Mr. James from Beats by Dre topped any other non-movie brand campaign on the web in the week that ended Sunday, according to Visible Measures. Previous chart-topping LeBron brand videos include Samsung’s ad for the LeBron app last May, the Miami Heat’s Harlem Shake video last year and and a Nike clip upon his move to Miami in 2010. (Mr. James is also on TV right now in a new Sprite ad, a Creativity pick this week.)

Other hits on the latest Viral Video Chart include a new Air New Zealand in-flight safety video, again set in Middle Earth and this time starring Elijah Wood; Ikea’s “Shining” homage, timed to Halloween; and Exxon’s campaign encouraging young people to become engineers.

Continue reading at AdAge.com

• Read more about Arla – Baklängestalare / Backwards Talker – (2014) :30 (Sweden)
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Not long ago, the oft-awkward styling of China’s domestic brands was the laughingstock of auto shows.

Homegrown carmakers struggled with young designers who might not have even had driver’s licenses. Or they farmed out work to overseas studios. The result was often a hodgepodge of clashing looks.

Now, Chinese brands are changing tack and bringing experienced foreign talent in-house to mentor their fledgling programs.

Continue reading at AdAge.com

Kleenex often hears stories about people sharing the brand’s tissues in opportune moments of kindness. Brand Manager Jon Kruesi has heard them himself, one from a friend who recounted how she was sniffling as she waited for a train at the end of a lousy day, only to have her spirits lifted by a stranger offering a Kleenex.

Now, the Kimberly-Clark Corp. brand is turning those stories into the centerpiece of its crucial cold-season marketing campaign breaking Wednesday. The #KleenexCare effort aims to get people talking about simple acts of kindness (preferably involving sharing tissues) through a digital, social-media, public-relations and TV campaign.

Of course, one way people can show kindness is not to spread germs around, so Kleenex will promote its Anti-Viral tissues as part of the effort. But Mr. Kruesi also said people often offer Kleenex to others at emotional moments, such as weddings.

Continue reading at AdAge.com

Carlsberg, the Danish brewer, has appointed the Paris-based agency CLM BBDO to handle its global advertising for the Tuborg brand.

HSBC presents golf without the elitism in a campaign to mark its sponsorship of the game.

Samaritans has partnered with Twitter to produce Radar, a service that allows tweeters to keep an eye on vulnerable friends online.

BSkyB has invested $7 million (£4.3 million) in Whistle Sports, an American youth-focused YouTube sports network.

• Read more about PZU – Doroci?ski Random Events – (2014) :30 (Poland)
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Au Prints est une série de posters et d’illustrations réalisées par l’artiste Teresa Esgaio. « Au » étant le symbole pour l’or dans le tableau périodique des éléments chimiques, elle a donc appliqué à la main des touches d’encre dorée au milieu de dessins qui reprennent des oeuvres originales témoignant d’événements passés. Disponible en édition limitée à 100 exemplaires, à découvrir.