Hasta La Creative!

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Dans cette série, la photographe Stéphanie Gonot met en place des set designs culinaire spéciaux Goth. Des mûres en guise de sushis, des croix et vanités en argent, des bougies blanches. Un travail esthétique revisitant avec goût la nature morte pour un résultat d’une beauté sombre. Plus de détails dans la suite.

Ever feel like real-time marketing is all about being first, and not about being good?

You’re not alone.

John St., the Toronto agency that regularly produces scathing parody videos about the ad business, just released the hilarious video below about the breakneck pace of marketing today—and how every brand feels the need to react to real-time events within minutes.

As it did with Catvertising™, John St. is now pretending to be running a whole new dedicated unit called Reactvertising™, where it goes to absurd lengths to make sure its clients are clued into current events 24/7 and can react within seconds—indeed, knee-jerk-like—to breaking news.

“Does your agency take hours to respond to the latest trending hashtag or celebrity death?” John St. asks. “Is your brand missing out on being part of the conversation because you’re reacting too slow?”

Watch below and see how to get quicker, quality be damned.

 
A few more videos from the campaign:

Jon Jackson was promoted to global creative director this week from executive creative director at Brooklyn-based digital agency Huge, which also has offices in Rio de Janeiro, London, and Singapore. The California native began his career at Disney and worked at Sapient Nitro prior to Huge. He’s worked for clients from Coca-Cola to Gucci, and most recently FX and ‘The Simpsons.’ He shares a few fun facts about himself in this week’s “Six Things.”

1. He might have become a professional baseball player. If only his pitching had been as strong as his trash talking. Mr. Jackson played on the American Legion team, an all-star high school program, and later played at his local junior college where four of his freshman year college credits came from baseball.

2. Baseball taught him not to play with dynamite. One of his coaches — who had come close to playing bass for heavy metal band Metallica –inspired team members to test their limits. “We lit a stick of .dynamite together and almost got arrested,” said Mr. Jackson. That was the beginning of the end of his baseball days.

Continue reading at AdAge.com

Patron Spirits is preparing to name Mullen its new global creative agency following a review, according to people familiar with the matter.

Patron began the review in August after it parted ways with independent agency Cramer-Krasselt, which had won won the business in 2010. Los Angeles-based consultants Select Resources International handled the process.

Mullen and Patron declined to comment. The Interpublic shop’s Los Angeles office will handle the account. Mullen opened the West Coast office after it won the Acura account in early 2013.

Continue reading at AdAge.com