(TrendHunter.com) Models debuting a collection of swimwear don’t often get to take the plunge, but this was not the case for the Stella McCartney for Adidas Spring/Summer 2014 runway. Rather than setting up a…
(TrendHunter.com) The layered jewelry designed by Mirlo plays on people’s current fascination with midi rings, tons of bracelets and even wearing more than one necklace at once. Delicate yet edgy, the layered…
Every few years, someone hosts a “Death of the Music Industry” panel at an industry conference like Advertising Week. The title is provocative enough to get some butts into seats (even if it doesn’t guarantee that people will stay in them), and it’s seen as an effective way to lure a wide swath of executives and marketers.
The tradition continued Tuesday at B.B. King’s on 42nd St., where five panelists discussed how the music industry isn’t dying so much as evolving. Here are four key takeaways, most courtesy of Riyhana Bey, the director of client services and strategic planning at Spike DDB.
1. Artist behavior is the main thing standing in the way of more artist-brand partnerships
Data is shifting marketing from a relationships business to a numbers one, but it still can’t run without communication between people. Ashok Srivastava, Chief Data Scientist at Verizon, told Ad Age in this Advertising Week interview that marketers should know their problems and let the data scientist translate them into solutions.
See more Advertising Week video with industry leaders as well as complete Advertising Week coverage here.
PETA, the animal rights organisation, has launched a website in the style of Fortnum & Mason branding, with the words “Force-fed & Murdered” in a protest against the retailer’s sale of foie gras.
Mail Newspapers, home to the Daily Mail and Mail Online, is launching an online membership portal called MyMail.
Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline’s US operation.
Google is endeavouring to improve its mobile platforms for marketers with the launch of four mobile display formats, which will be rolled out in markets including the UK in the next few months.
Big Beer still has a problem: Drinkers, especially millennials, aren’t consuming enough of it.
That much was made clear this week at the annual meeting of the National Beer Wholesalers Association in New Orleans, where 2,000 distributor and brewing leaders gathered to debate a range of issues facing the industry.
While everyone involved in beer seems to be making money — in some cases lots of it — the industry’s recent sales volume slide is taking on a new sense of urgency. “At the end of the day, my fear is what we’ve done is we’ve lost consumers,” said Joe Thompson, owner of beverage consulting company Independent Beverage Group, during a presentation. “And we’ve lost young drinkers. And somewhere down the road, we are going to pay a price for that.”
The Martin Agency will be producing creative work for Ritz Crackers as of 2015, a Mondelez spokeswoman has confirmed.
The incumbent, Havas Worldwide New York, had led creative for Ritz since 2007, when it won the brand along with Triscuit and Toasted Chips. A Havas spokeswoman confirmed the agency will not be holding on to any of the business.
In a statement, the agency spokeswoman said “Havas Worldwide New York and Mondelez International are parting ways after a seven and a half year partnership. We experienced great success together, most evident in the Ritz ‘Open for Fun’ campaign, which earned multiple awards including a Bronze Effie and two One Show Design Silver Pencils. The campaign also contributed to Ritz being named ‘America’s favorite snack’ brand two years in a row and helped grow the business upward of 35%. We wish them continued success.”
(TrendHunter.com) Craig Redman and Karl Maier of Craig and Karl have created a bold sunglasses range for Le Specs eyewear. This designer collaboration boasts vivid hues and is reflective of a pop art inspiration,…
Razorfish, the Publicis Groupe-owned digital agency, has hired James Buchanan to the newly-created role of strategy director.
PayPal is parting ways with eBay following a decision by the auction site to allow the online payment business to compete separately.
Holler has landed Royal Caribbean’s social media account following a competitive pitch.
Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy.
American Greetings Properties has paired up with video crowd-sourcing platform Tongal to get parents excited about Care Bears and Strawberry Shortcake oh, and kids too.
Tongal is challenging its creative community to come up with fun and colorful videos that will celebrate each of the iconic ’80s franchises that now have their own Twitter and Instagram accounts. There will be three winners for each brand, with first-place video winners earning $15,000.
“Tongal seemed like the perfect community to tap into with a big range of ideas and people who might already have an emotional attachment to our brands,” said Janice Ross, VP-brand marketing and public relations at American Greetings Properties.
Film
Starbucks
Advertising Agency:BBDO, New York, USA
Chief Creative Officers:David Lubars, Greg Hahn
Executive Creative Directors:Dennis Lim, Juliana Cobb
Executive Creative Director:Tom Markham
Creative Director:Paul Bartow
Copywriter:Paul Bartow
Senior Copywriter:Dana Stalker
Associate Creative Director:Rachel Frederick
Director Of Integrated Production:David Rolfe
Senior Producer:Becky Burkhard
Director Of Music:Rani Vaz
Music Producer:John Melillo
Worldwide Senior Account Director:Brandon Fowler
Account Manager:Catherine Wright
Account Executive:Miranda Hardy
Group Planning Director:Rich Santiago
Account Planner:Sofia Morales
Engagement Planner:Kevin Wang
Director:Peter Jensen
Audio Post House:Sound Lounge
Sound Engineers:Tom Jucarone, Glen Landrum, Pat Christensen
Executive Producer:Vicky Ferraro
Edit House:Go Robot
Editors:Adam Liebowitz, Joe Kriksciun
Animator:Christian Matts
Print
Peugeot
Advertising Agency:Y&R, São Paulo, Brazil
Executive Creative Director:Rui Branquinho
Creative Director:Rui Branquinho, Victor Sant´anna, Marcelo Fedrizzi
Creative:Renata El Dib, Raphael Quatrocci
Film, Online
Fendi
Creative Director:Carolina Melis
Art Director:Carolina Melis
Illustrator:Carolina Melis
Direct Marketing, Print
Satellite
Advertising Agency:Y&R, Paris, France
Creative Director:Pierrette Diaz
Art Director:Stephanie Pasteur
Copywriter:Cédric Hamelin
Photographer:Anoush Abrar, Florence Moll
Strategic Planning:Amélie De Chasteigner
Account team:Dorothée Mianet, Eugénie Rodrigues
Art Buyer:Claire Nicaise-Schindler
Hairdresser:Olivier Schawalder
Makeup:Christina Lutz
Production:The Shop
Retoucher:Süsstrunk & Jericke
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
