Open University calls mandatory agency review
Posted in: UncategorizedThe Open University is conducting a mandatory review of all its advertising and media agencies.
The Open University is conducting a mandatory review of all its advertising and media agencies.
Albion London has restructured its creative department and hired the creative director on D-Day: As It Happens, which won a Bafta this year.
Orangina, the French soft-drink brand, has appointed Grey London as it prepares for a major marketing push in the UK.
We all know what big data is, but all too often it is referred to solely in technology terms, with platforms, devices and tools promising to solve all our marketing problems. There’s no denying its impact, but how to use big data remains a challenge for many marketers.
There is no substitute for going to see things for yourself, writes April Redmond, chief marketing officer at Kerry Foods.
M&C Saatchi’s chief executive, Camilla Harrisson, is leaving to lead Anomaly London, with a brief to make it a serious force in the capital.
Intel has confirmed to Adland that they have pulled their advertising for their experimental RealSense platform from the website Gamasutra;
Intel has pulled its advertising from website Gamasutra. We take feedback from our customers very seriously especially as it relates to contextually relevant content and placements.
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From Adbusters #116: Blueprint for a New World, Part 5: Politico
Terry Richardson
Here’s a tiny confession. I’m bored.
What am I bored of? Everything. Blogs, books, music, art, business, ideas, politics, tweets, movies, science, math, technology … but more than that: the spirit of the age; the atmosphere of the time; the tendency of the now; the disposition of the here.
We’ve always got to be doing something. Always always always. Tapping, clicking, meeting, partying, exercising, networking, “friending.” Work hard, play hard, live hard. Improve. Gain. Benefit. Realize.
Hold on. Let me turn on crotchety Grandpa mode. Click.
Remember when cafés used to be full of people … thinking? Now I defy you to find one not full of people Tinder–Twitter–Facebook–App–of–the–nanosecond–ing … furiously … like true believers hunched over the glow of a spiritualized Eden they can never truly enter, which is precisely why they’re mesmerized by it. The chance at a perfect life, full of pleasure, the perfect partner, relationship, audience, job, secret, home, career?—?it’s a tap away. It’s something like a slot–machine of the human soul, this culture we’re building. The jackpot’s just another coin away … forever.? Who wouldn’t be seduced by that?
Winners of a million followers, fans, friends, lovers, dollars … after all, a billion people tweeting, updating, flicking, swiping, tapping into the void a thousand times a minute can’t be wrong. Can they?
And therein lies the paradox of the bullshit machine. We do more than humans have ever done before. But we are not accomplishing much, and we are, it seems to me, becoming even less than that.
The more we do, the more passive we seem to become. Compliant. Complacent. As if we are merely going through the motions.
Why? We are something like apparitions ?today, juggling a multiplicity of selves through the noise. The “you” you are on Facebook, Twitter, Tumblr, Tinder … wherever … at your day job, your night job, your hobby, your primary relationship, your friend–with–benefits, your incredibly astonishing range of extracurricular activities. But this hyperfragmentation of self gives rise to a kind of schizophrenia?—?conflicts, dissociations, tensions, dislocations, anxieties, paranoias, delusions. Our social wombs do not give birth to our true selves, the selves explosive with capability, possibility, wonder.
Tap tap tap. And yet. We are barely there. In our own lives, in the moments which we will one day look back on and ask ourselves … what were we thinking wasting our lives on things that didn’t matter at all?
The answer, of course, is that we weren’t thinking. Or feeling. We don’t have time to think anymore. Thinking is a superluxury. Feeling is an even bigger superluxury. In an era where decent food, water, education and healthcare are luxuries, thinking and feeling are activities too costly for society to allow. They are a drag on “growth”?—?a burden on “productivity”?—?they slow down the furious acceleration of the bullshit machine.
And so. Here we are. Going through the motions. The bullshit machine says the small is the great, the absence is the presence, the vicious is the noble and the lie is the truth. We believe it, and, greedily, it feeds on our belief. The more we feed it, the more insatiable it becomes. Until, at last, we are exhausted. By pretending to want the lives we think we should, instead of daring to live the lives we know we could.
Fuck it. Just admit it. You’re probably just as bored as I am.
Advertising Agency: Y&R Paris, Boulogne-Billancourt, France
Creative Director: Pierrette Diaz
Art Directors: Jerome Billet, Xavier Reye
Designer: Matthieu Vivinis
Agency TV producers: Valerie Montiel, Estelle Diot
Production company: Gang Film
Producers: Jean Villiers, Nathalie le Caer
Post production house: Digital District
Post production: Marc Thomas Cave, Nicolas Belin, Bruno Maillard, Fabien Roumazeilles
Sound design directors / sound producers: Sam Ashwell, Matthieu Devos, Vincent Nayrolles
Production Designer: Pirra
Line producer: Rodolphe Lanaro
Post producer: Jean-Marie Ravot
Editors: Walter Mauriot, Fred Baudet
Music supervision: The Shop
Sound production company: 750 MPH, The shop
Published: Sept 20th
Advertising Agency: Brave, London, UK
Concept Team: Oscar Muller, Sabine Stromsky
Group Account Director: Declan Garvin
Music: Bossa Negre
Après le superbe film Volvo – Made by Sweden mettant en scène Zlatan Ibrahimovic, la marque scandinave reprend la parole a l’occasion de l’annonce du nouveau modèle Volvo XC90. Un film inspiré par le climat suédois, pour une voiture construite à partir de matériaux fins. Plus de détails et d’images dans la suite.