Hasta La Creative!

Led by the longtime artist manager Irving Azoff, it is the latest challenge to the $2 billion market for performing rights dominated by Ascap and BMI.

While many former studio heads fail when striking out on their own, Peter Chernin has found success as an independent producer, with seven hits in a row.

You’ll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia’s darkly informative new video set to the tune of “Don’t Fear the Reaper.”

In the rather Chipotle-esque clip, we follow the journey of a naive young goose who’s trying to enjoy some time on the ski slopes when a brush with the Grim Reaper turns his whole day upside down. The jacket-clad goose (don’t overthink it) sees each step of how down feathers are harvested. As you can guess, it’s not super fun for the geese involved.

Patagonia is using the video to announce its new commitment to only using “100% traceable down.” That means the brand tracks its suppliers from hatch to harvest, ensuring that feathers are never plucked from live birds.

Much like Chipotle, the Omnivore’s Dilemma morality here stops quite a bit short of PETA standards. The geese plucked by Patagonia are, of course, killed in the process, with most of their bodies being used for food:

“Only birds raised for their meat under strict non force-fed, non live-plucked requirements are slaughtered here. Following the Traceable Down Standard, slaughterhouses observe best practices for animal welfare including the transportation, holding and slaughtering of birds.”

In usual Patagonia style, the transparency-obsessed company has an exhaustive timeline showing how it reached the 100% traceable down milestone.

So now you can at least rest assured that your Patagonia jacket was made from humanely butchered animals who weren’t flayed alive or force-fed. But that cartoon goose wearing the byproduct of his dead brethren is still a bit of monster.

• Read more about Sixt “The Carrot” (2014) :30 (France)
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• Read more about Sixt “The Bear” (2014) :30 (France)
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Le studio ukrainien Tough Slate Design a repensé l’identité visuelle de la marque Woodstock Sawmill en s’appuyant sur les motifs de la carte topographique renvoyant à la région de Sawmill où le client s’approvisionne en bois. Une image faite de reliefs, à découvrir dans la galerie.

Academy Award-winning director Sofia Coppola — known for films including “Lost in Translation,” “Marie Antoinette” and “The Virgin Suicides” — is the second top director to collaborate with Gap and Wieden & Kennedy. In August, Gap tapped director David Fincher to work with the retailer’s new global agency Wieden & Kennedy. The “Dress Normal” campaign — four black and white spots that have been running this fall — encourages people to “dress like no one’s watching.”

Ms. Coppola directed the campaign’s latest installment, with four colorful holiday-themed spots, celebrating individuality at seasonal gatherings of family and friends. The commercials will break in November in the U.S. and U.K., running on TV and in movie theaters. They all feature familiar Thanksgiving and Christmas moments ranging from sweet to cringe-worthy, as characters don items from Gap’s latest collection. Each ad ends with the tagline “You don’t have to get them to give them Gap.”

Each film is set to a different classic song. “Pinball” features “Deep Down,” by Hazel and the Jolly Boys.

Continue reading at AdAge.com

Esqueça os ‘founding fathers’ norte-americanos. Ao invés das imagens de George Washington, Thomas Jefferson, Abraham Lincoln, entre outras personalidades do governo dos EUA, a proposta do designer Travis Purrington de renovar a cara do dólar traz outros motivos de orgulho lá na América: astronautas, grandes ondas, montanhas e prédios.

Inspirado pelo novo e ousado redesign da coroa norueguesa, que traz um design pixelizado, a proposta para um novo dólar traz cores mais vibrantes do que o tradicional verde-musgo, deixando a moeda mais moderna. No verso, aparecem closes de constelações, circuitos eletrônicos, átomos e glóbulos do sangue.

Para Purrington, a proposta desse redesign tem mais a ver com celebrar conquistas atuais do que criar mitos ou lendas de personagens históricos. Ao invés do tradicional, ‘In God We Trust’, cada nota traz também as frases “This currency is upheld by the integrity of its people” (“Essa moeda é sustentada pela integridade do seu povo”, em tradução livre) e “Uires Alit”, expressão em latim que significa algo como “a força alimenta”.

Um conceito interessante, mas que é bem improvável que se torne realidade.

Post originalmente publicado no Brainstorm #9
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