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Al Sabeh Cement

Feel safe behind your walls.

This campaign was for our client in Lebanon market only. In Lebanon and levant region (Jordan, Syria, Lebanon,Palestine) most of the population buy a land and build their own homes through contractors (we dont have residential buildings or skyscrapers as much other places), so the individuals themselves choose the cement, steel, wood, tiles..etc and what suits their plans, budget and quality they are seeking. we are talking to a big segment of our society that match this profile (majority). Then these people get a contractor to build it up for him, they don’t trust contractors to make the choice and buy the building materials, as they know they will take commissions, and they would not care as much as they would about the quality, as for the contractor it is a job, and for them its the family life time house and its their legacy. So in a series of ads we demonstrate the high quality attribute of the Al Sabeh Cement to build on their current market reputation and make it top of mind as no.1 choice when it come to best quality, by playing on the emotional attribute that these individuals connect with most when they choose their cement. Which is safety, the cement is best quality and so good, you can’t feel more safe behind it than any other “wall/cement”.

Advertising Agency:Impact BBDO, Dubai, United Arab Emirates
Executive Creative Director:Fadi Yaish
Copywriter:Tomas Almuna
Art Director:Gonzalo Palavecino
Illustrator:Andrey Gordeev
Executive Integrated Producer:Clarisse Mar Wai May
Art Buyer:Clarisse Mar Wai May
General Manager:Karim Khouri
Account Supervisor:Karim Khouri
Advertisers Supervisor:Roger Haddad

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Volkswagen

Close the door, the adventure begins.

Advertising Agency:Saint Luc, Tournai, Belgium
Creative:Kucharski Raphaël

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Instituto Mário Penna

To show how important is to detect the breast cancer in a early stage, we chose common situations in the woman’s universe, that they prefer people don’t see before the time.

Advertising Agency:Casasanto, Belo Horizonte, Brazil
Creative Director:Robson Santo
Art Director:Vinicius Turani
Copywriter:Angerson Vieira
Illustrator:Ovelha Negra

Outdoor, Print
Harvey Nichols

Harvey Nichols Manchester. Second Floor Restaurant.

Advertising Agency:TBWA, Manchester, United Kingdom
Creative Directors:Gary Fawcett, Lisa Nichols
Art Director:Adam Richardson
Copywriter:Becci Tyrrell
Photographer:David Gill

Outdoor, Print
Subaru

Reaches all the places your cellphone signal can’t.

For those who have followers that actually follow them.

Advertising Agency:DDB, Toronto, Canada
Chief Creative Officer:Kevin Davis
Executive Creative Director:Paul Wallace
Associate Creative Director:Rob Sturch
Copywriter:Domenique Raso
Art Director:Rebecca May
Business Unit Director:Michael Davidson
Account Director:Scott Barr
Account Supervisor:Julia Morris
Account Executives:Mike Johnson, Lindy Scott
Director Of Strategic Planning:Tony Johnstone
Strategist:Annie Seyffert
Print Producers:Tara Greguric, Betty Lyver
Mac Production Artists:Jason Taylor, Kirk Broadhead
Photographer:George Simhoni
Retoucher:Mark Tyler

Print
Corega

Advertising Agency:Grey, London, United Kingdom
Creative Director:Nils Leonard, Nick Rowland
Art Director:Simon White
Copywriter:Simon White
Photographer:Elise Dumontet

Media, Promo
Britannia Pub

In order to promote new English pub in Yekaterinburg we decided to replace usual taxi with London double-decker bus. It picked up people from different cafes and restaurants who requested a taxi and got them to the new Britannia pub.

Advertising Agency:Cosmos, Ekaterinburg, Russia
Creative Director:Natalia Bryantseva
Art Director:Alexander Mihalev
Copywriters:Andrey Chernay, Marina Tsypushtanova
Producer:Daria Petrova

Print
MultiChain

MultiChain. For the lost and never found.

Advertising Agency:Brand Halo, Johannesburg, South Africa
Creative Director:Greg Harrison
Copywriter:Clayton Bond
Photographer:Huw Morris
Retoucher:Paul Vermeulen

Print
Aliya

Advertising Agency:FCB Shimoni Finkelstein Barki, Tel Aviv, Israel
Chief of creative:Tal Perlmuter
Art Director:Shlomi Vashdi
Copy:Assaf Appelboim
Account Director:Yosefa Galante

Film
Micropia

Advertising Agency:Dawn, Amsterdam, Netherlands
Copywriter:David Snellenberg
Art Director:Christian Borstlap
Photography:Bianca Pilet
Direction:Bianca Pilet
Camera:Wouter Westendorp
Edit:Annelien Wijnbergen, Kapsalon
Grading and Online:Captcha!
Sound:Jasper Boeke en The Ambassadors
Costume:Carla IJff
Producer:Milou de Hollander, Christel Hofstee, Part of a Bigger Plan