Hasta La Creative!

A Black Night 2014 do Submarino vai ser a maior festa de preço baixo e ninguém pode perder.

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Sem encarar loja lotada e fila gigante, dá pra garantir preços inacreditáveis, inclusive em CoolStuff, a loja inspiração do Submarino.

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Post originalmente publicado no Brainstorm #9
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Le photographe Tom Blachford (dont nous avons déjà parlé précédemment) a réalisé une série de photos de son voyage à la Havane. Il parvient à nous emmener là-bas, au milieu des murs colorés et fissurés de cette ville et des vieilles voitures typiques, aux couleurs vives. A découvrir.

(TrendHunter.com) Everyone can use a good laugh to get them through the day and this collection of top October 2014 humor ideas helped people enjoy the lighter side of life in a myriad of ways. Some referenced hot…

Se você tem idade suficiente, provavelmente deve se lembrar de projetos como o Band Aid, USA for Africa e tantos outros que se seguiram nos últimos anos, sempre com a ideia de reunir grandes artistas em torno de uma causa importante. Uma destas iniciativas mais recentes é a Impossible Orchestra, um incrível grupo de músicos e cantores mobilizados pela BBC Music em nome da Children in Need.

Entre os 27 artistas por trás da releitura de God Only Knows, dos Beach Boys, estão – na ordem em que aparecem no vídeo – Martin James Bartlett, Pharrell Williams, Emeli Sande, Elton John, Lorde, Chris Martin, Brian Wilson, Florence Welch, Kylie Minogue, Stevie Wonder, Eliza Carthy, Nicola Benedetti, Jools Holland, Brian May, Jake Bugg, Katie Derham, Lauren Laverne, Gareth Malone, Alison Balsom, One Direction, Zane Lowe, Jaz Dhami, Paloma Faith, Chrissie Hynde, Jamie Cullum, Baaba Maal, Danielle de Niese, Dave Grohl e Sam Smith. No coração de tudo estão os 80 integrantes da BBC Concert Orchestra.

Uma das coisas que mais chama a atenção neste elenco é a diversidade de gêneros e até mesmo de gerações.  Toda a renda arrecadada com a venda do single será revertida a Children in Need.

Além da música em si, o que tem chamado bastante atenção é o videoclipe, criado pela agência Karmarama, com produção da Red Bee Media e dirigido por François Rousselet. Dê o play e divirta-se.

Post originalmente publicado no Brainstorm #9
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L’artiste australienne Meredith Woolnough rend ici hommage à la beauté et la fragilité de la nature en réalisant de délicates et fines broderies. Afin de retranscrire la subtilité et la complexité des détails dans ses structures, elle utilise un procédé de couture spécifique. Elle reproduit avec talent des squelettes de feuilles, de fleurs et même de motifs coraux. À découvrir en images.

Agencies that can reduce churn rates will consistently outperform their competitors, and achieve better commercial and creative performance. But addressing churn rates is only part of a wider strategy agencies need to adopt to attract and motivate the right talent in an increasingly competitive environment, writes Dominic Mills IPA Talent Adaptathon Report

Digital advertising spend is up 16.6 per cent to £3.5 billion for the first half of 2014, with mobile video adspend tripling, according to the Internet Advertising Bureau UK Digital Adspend report.

Outdoor, Print
Latina Basket

“This year will be like an American season!” Advertising designed for the season ticket campaign of Latina Basket, a basketball’s Italian club (A2 Silver). It speaks about how much this season will be Special for players and their fans… just like Basketball in the USA

Advertising Agency:IENA Studios, Latina, Italy
Creative Director:Fabio Scalia
Copywriter:Mario Manchisi
Photographer:Luca Scalia
Retoucher:Luca Scalia
Graphic assistants:Emanuela Magni, Riccardo Truono

The bacon frenzy has finally made it to Philadelphia — cream cheese that is, which is rolling out a new variety flavored with the pork product.

It seems like a no-brainer for Kraft Foods Group to fuse its Philadelphia and Oscar Mayer brands into one product. But putting bacon in cream cheese is apparently a bit harder than it sounds. “Bacon is a hard flavor to get just right,” said Chris Hjorth, senior director for Philadelphia, noting that the brand wanted to ensure the “bacon notes” came through “loud and clear,” but that they were also balanced with the cream cheese. The product, which contains bits of bacon, took about 18 months to develop.

The spread attempts to seize on America’s bacon fixation, while continuing the brand’s recent push into more flavors. “Cream cheese plays in the morning occasion primarily. Putting together Philadelphia and bacon was a perfect match,” Ms. Hjorth said.

Continue reading at AdAge.com

Scott Zalaznik, a 15-year veteran of Sprint, who spent the last two years running digital marketing, has left the carrier for the mobile ad-tech firm xAd.

His exit occurs amid an overhaul at the telecom, which is juggling a massive network upgrade as it competes with Verizon, AT&T and ascendant rival T-Mobile. In August, Sprint replaced its CEO, nixed its ad campaign, and introduced an aggressive new pricing plan. Last week, the carrier, which employs 33,000 nationwide, announced it would be cutting an unspecified number of jobs to trim costs.

Sprint has replaced Mr. Zalaznik with Evan Conway, the VP-monetization and strategy at Pinsight Media, the mobile-ad service Sprint owns.

Continue reading at AdAge.com