IKEA: Motivational Mirror
Posted in: Uncategorized
Media
IKEA
Print
Honda
Advertising Agency:DDB, Johannesburg, South Africa
Executive Creative Director:Liam Wielopolski
Copywriter:Lawrence Katz
Art Director:Nicola Wielopolski
Designer:Melissa Grundligh
In the past year alone, Peter Clark and Edmond Huot have gone on a shopping spree for CHR Group, a tiny but ambitious ad agency holding company that they’re building from the ground up. Chicago private equity firm Lake Capital bought the larger, U.K.-based Engine Group to build a global network of agencies under the Engine name. And four-year-old Project Worldwide added Burger King creative shop Pitch to its growing roster of shops.
A surge of small and mid-sized agency holding companies is being fueled by a mix of ingredients. A healthier economy is providing more buyers and sellers, for one thing, while marketers are demanding more integrated services and close agency attention.
“There’s quite a big void in the middle between the independents and the massive networks,” said Keith Hunt, managing partner at M&A consultancy Results International. “In the U.S., one would have expected to see more of these.”
MediaCom won Best Innovation and Best Use of Print at last night’s PPA Advertising Awards, held at Paramount.
Experiential has lost its way and needs to show that it is capable of driving genuine consumer engagement, says Will Glynn-Jones, client service director, Arc London.
Tesco brought in industrial design specialists to make its Hudl2 more “beautiful” than its predecessor.
Basée au Danemark, la designer Anny Wang a conçu une série de meubles appelée « Akin Collection », contenant 3 pièces : l’étagère Float, le cabinet Sway et la table basse Orbit. Anny Wang voulait créer une collection qui aurait une cohérence d’ensemble. Ce qui relie tous ces objets entre eux, c’est le mouvement de leur structure et le contraste. Les photos sont signées Ellika Henrikson.
Akin Collection.
Float Shelf.
Orbit Side Table.
Sway Cabinet.
Outdoor, Print
Fenix Flashlights
Advertising Agency:Quorum Saatchi & Saatchi, Lima, Peru
Ecd:Oscar Tamayo
Creative Director:Rodrigo Melgar, Juan Durrieu
Art Director:Guillermo Ramos
Copywriter:Alejandro Fang
Illustrator:Erick Cusihuallpa
Additional Credits:Marco Zazalli
Dans cette série de photographies réalisée dans les zones sinistrées de Gaza, le photojournaliste palestinien Mohammed Salem a capturé les images de jeunes habitants de la ville en pleine performances acrobatiques au milieu des gravas et des ruines provoqués par les bombes. À découvrir dans la galerie.
A Palestinian youth practices his Parkour skills near the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. (Photo by Mohammed Salem/Reuters)
A Palestinian boy practices his Parkour skills near the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. (Photo by Mohammed Salem/Reuters)
Palestinian children at their damaged house look out at youths practicing their Parkour skills over the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. (Photo by Mohammed Salem/Reuters)
A Palestinian youth practices his Parkour skills near the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. (Photo by Mohammed Salem/Reuters)
Palestinian youths practice their Parkour skills over the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. (Photo by Mohammed Salem/Reuters)
A Palestinian youth practices his Parkour skills over the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. (Photo by Mohammed Salem/Reuters)
Palestinian youths practice their Parkour skills near the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. (Photo by Mohammed Salem/Reuters)
Palestinian youths practice their Parkour skills over the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. (Photo by Mohammed Salem/Reuters)
Palestinian youths practice their Parkour skills near the ruins of houses, which witnesses said were destroyed during a seven-week Israeli offensive, in the Shejaia neighborhood east of Gaza City October 1, 2014. (Photo by Mohammed Salem/Reuters)
The Hospital Club last night announced the winners of its hClub100 awards, with Craig Le Grice, chief innovation officer at Blue Rubicon, topping the advertising, marketing and PR category.
Lego has bowed to increasing pressure from Greenpeace and ended its marketing partnership with Shell, saying it will not renew its contract with the oil giant.
Après son projet Gelatology Micro / Macro, Le studio Fludd continue de se passionner pour les crèmes glacées, et présente ici une collection de cornets garnis en papier. En agrémentant ses sculptures d’autres matériaux tels que des plantes, des fils et en produisant des effets de textures, le studio offre des compositions aussi colorées que créatives.
“We finally have milk in the kitchen,” a Trinity Mirror sales executive says; three months into his role of chief revenue officer, James Wildman is starting to make an impact.
Nutmeg, the online investment management company, is talking to agencies about
an advertising brief.
Abbott Mead Vickers BBDO has launched an audiovisual content division called Flare.
The BBC has kick-started a review of its £5 million media account, currently handled by MEC Manchester.
Saatchi & Saatchi is planning to return its worldwide headquarters from New York to London following the promotion of Robert Senior to global chief executive.
To be diagnosed with cancer once could seem unfortunate, but twice seems rather careless!