Mateus: Breakfast


Outdoor, Print
Mateus

A good reason to get up earlier.

Advertising Agency:Assim Propaganda, Brazil
Creative Director:Thelmir Sarben
Art Director:Joelson Sodré
Copywriter:Joelson Sodré
Illustrator:Shutterstock
Photographer:Shutterstock

Sarson's Malt Vinegar: Perfume, Bath, Pint


Print
Sarson’s

Advertising Agency:Mcgarrybowen, London, United Kingdom
Executive Creative Directors:Angus Macadam, Paul Jordan
Art Director:Remco Graham
Copywriter:Richard Holmes
Illustrator:Paul Thurlby
Design Director:Jim Bletsas
Planner:Nicole Rulka
Group Account Director:Robbie Black
Account Director:Susan Lawlor

Godrej CCTV Cameras: Museum, Home, Bank


Print
Godrej

Advertising Agency:JWT, Gurgaon, India
Creative Director:Pranjal Bordoloi, Pranjal Bordoloi
Art Directors:Vivek Raj Brahma, Amit Shankar, Vivek Raj Brahma, Amit Shankar
Copywriter:Pranjal Bordoloi, Pranjal Bordoloi
Illustrator:Vivek Raj Brahma, Vivek Raj Brahma
Executive Creative Director:Amit Shankar, Amit Shankar

Financial Services Compensation Scheme: Balloon


Print
Financial Services Compensation Scheme

Advertising Agency:AMV BBDO, London, United Kingdom
Copywriter:Alan Foster
Art Director:Brett James
Agency Planner:Verity Williams
Agency Account Manager:Laura Etherington, Jess Smith, Lottie Smith, Richard Maloney
Designer:Art & Graft

California Garden: Opener, Bowl, Spoon


Print
California Garden

The largest producers of canned beans in the middle east.

Advertising Agency:dv8, Dubai, United Arab Emirates
Executive Creative Director:David Brook
Art Director:David Brook
Copywriter:David Brook

Granel: Granel: Buy your freedom


Print
Granel

Buy your freedom.
Apartments in low-rise district of Moscow region.

Advertising Agency:Media Storm, Moscow, Russia
Creative Director:Evgeny Turkin
Art Director:Evgeny Turkin
Copywriter:Evgeny Turkin
Designer:Alexander Isaikin

BMW Sailing Academy: The road


Print
BMW

Advertising Agency:Y&R, Lisbon, Portugal
Creative Director:Judite Mota, Pedro Ferreira
Executive Creative Director:Pedro Ferreira
Art Director:Luís Moreira
Copywriter:Judite Mota
Producer:Jana Villas Boas
Photographer:Studio Nuts
Retoucher:Studio Nuts

Illumination Forest: Will Illumination


Print
Illumination Forest

The ‘Illumination Forest’ is an annual Christmas event held in Suzaka, a Japanese city in the Nagano Prefecture. The event is set in the forest of the Suzaka Art Park, which is lit up by more than 100,000 lights. One characteristic of the forest location is that it brings humans closer to animals. Given this unique setting, the images depict animals as though they’re enjoying the spectacle, watching the humans who gather to see the Christmas lights. Each poster also includes a line of dialogue particular to the animal it presents.

Advertising Agency:Dentsu, Tokyo, Japan
Copywriter:Yosuke Watanabe
Art Director:Tomonori Saito
Photography:Kentauros Yasunaga
Retouch:Takuya Tsugane

Active Total Security Systems: Keys Are Hard To Find


Print
Active Total Security Systems

To promote keyless entry systems by ATSS, a home security solutions provider, we created a campaign using the insight that keys are the last thing you find when you’re fishing for them in your bag. We depicted this idea through three quirky characters: a soft wrestler, a corporate witch and a sleazy politician. The campaign shows the kind of strange things each characters’ hands get tangled up in as they search for their keys, giving away their personal kinks and secrets in the process. The campaign’s look, feel and colour was inspired by the metallic finish of keys.

Advertising Agency:McCann, Mumbai, India
Chief Creative Officer:Prasoon Joshi
Executive Creative Director:Akshay Kapnadak, Rahul Mathew, Raylin Valles
Creative Director:Anshumani Khanna, Denzil Machado
Copywriter:Anushree Chaitanya, Anshumani Khanna
Art Director:Denzil Machado, Raylin Valles
Illustrator:Mark Gmehling

WWF: Animal Trees


Design, Print
Wwf

Trees and wildlife need each other to survive. WWF wanted to convey this as part of their message about protecting the environment. We found a simple graphic solution by making trees look like endangered animals such as pandas, hippos and bears.

Advertising Agency:Ogilvy & Mather, Gurgaon, India
Executive Creative Director:Ajay Gahlaut
Creative Director:Gaurav Nautiyal, Jossy Raphael, Nitin Srivastava
Copywriter:Anu Gulati
Art Director:Umesh Baldaniya
Illustrator:Umesh Baldaniya

Advertising Briefs Turned into Paper Art

Afin de répondre aux briefs publicitaires de manière innovante, une équipe de designers s’est lancée dans la création d’une série de paper-art et a exprimé ses talents en utilisant les cahiers des charges comme support de création. Un travail minutieux pour un concept inattendu réalisé par les pôles Design des agences TBWA/Hunt Lascaris. À découvrir en images.

8-Advertising briefs
7-Advertising briefs
6-Advertising briefs
5-Advertising briefs
4-Advertising briefs
3-Advertising briefs
2-Advertising briefs
1-Advertising briefs

London Fashion Week: Microsoft and Fyodor Golan build catwalk distortion pyramid

Microsoft has once again lit up Fyodor Golan’s London Fashion Week show, this time placing an inverted pyramid in the middle of the catwalk that screened the action as was happening.

Where the stress is

As NABS begins a series of courses on resilience, Campaign asked high-flyers from all corners of the industry what gets them stressed and how they cope.

Phones4U goes into administration

The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.

Sharing beyond Facebook: why 'dark social' is the missing piece in the connection jigsaw

With consumers’ multiple gadgets leaving countless digital footprints, there has never been so much data, but some of it is less obvious says Rupert Staines, European managing director, RadiumOne.

Crocs creates augmented reality-enabled Jibbitz shoe charms

Crocs has stepped into app territory, allowing kids to interact with its Jibbitz shoe charms via smartphone-activated augmented reality tech.

Toy Rail Tracks Patterns

Concevoir une décoration murale à l’aide de voies ferrées miniatures en plastique, c’est le défi relevé par le collectif artistique japonais Paramodel : résultat, c’est une magnifique fresque bleue qui envahit les murs, le sol et même le plafond. Une décoration murale originale dont le processus de réalisation est à découvrir en images.

15-toy rail tracks
14-toy rail tracks
13-toy rail tracks
12-toy rail tracks
11-toy rail tracks
10-toy rail tracks
9-toy rail tracks
8-toy rail tracks
7-toy rail tracks
6-toy rail tracks
5-toy rail tracks
4-toy rail tracks
3-toy rail tracks
2-toy rail tracks
1-toy rail tracks

Line by Line, E-Books Turn Poet-Friendly

Digital publishers have gotten better at creating e-books that preserve a poet’s meticulous formatting, but some writers are still leery of surrendering their work to the digital realm.



In Latest Volley Against Amazon, Hachette’s Writers Target Its Board

Authors United, a group of Hachette writers and allies, is appealing to Amazon’s board to consider their reputation in the battle over e-book pricing.

Disney Infinity Game Studio Hires a Top Player to Create Toy Box Levels

Disney noticed a teacher’s winning streak when it came to creating levels of a video game and asked if he would be interested in pursuing that for a living.